Popup

RichAds Team
Oct 09, 2025
6 min

Popup meaning

Popup is an ad format of pop traffic. Popup is a new tab that appears up the page the user has been on. This type of traffic directs the user right to the landing page with the offer.

How can the user trigger this?

To go to the page with a special Javascript code or to click a certain part of the page is enough for the new window to appear. In other cases, the user also has to click the button or try to close a popup to trigger a new tab.

Popup format is the most aggressive form of pop ads. Whether or not you want the new page will appear up the previous one.

Run pop ad campaigns on quality traffic by RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Popup ads examples

For earning with popup ads you don’t have to use creatives (as in other ad formats) or possess advanced technical skills. The only element you need is a simple landing page. That’s what we call pop ads banners. The fewer elements between the customer and the target action, the easier it will be to test and learn. A landing page you can find in the affiliate network. You don’t have to think of creatives and banners.

Here are some examples of landing pages that affiliate marketers use for running pop ads:

20+ examples of effective pop-up and popunder ads

Advantages of pop up ads

Pop-ups combine strengths rarely found together:

Trigger-based delivery. Exit-intent, scroll, time delay, and on-click triggers fire the moment users show a signal, something classic display still dreams of.
Unskippable visibility. A pop-up sits over the page like a fire alarm in a public space, where nobody asked for it and every head turns.
Low CPM and fast testing. Popunder ads are one of the most cost-effective ways to drive large volumes of traffic. Pop ads cost starts from just $0.5 CPM at RichAds advertising network.
Fast offer validation. Pop ads have a more loyal moderation policy and less restrictions than Facebook/Google have. Pops are a cheap way to confirm whether a landing page angle gets clicks and whether the offer holds CR before you invest in slower channels.
Vertical-market fit. Betting, Gambling, e-Commerce, Dating, Sweepstakes, and Mobile Utilities deliver stable CR campaign after campaign, where premium retail and B2B do not.

These five strengths keep pop traffic in rotation for the right kind of offer.

Disadvantages of pop up ads

Most cons are setup mistakes rather than format flaws, though the real pain still sits in a few specific spots.

Bad timing causes friction. A pop-up fired without a trigger reads as an insult, while the same pop-up fired on one reads as service.
Browsers cut aggressive scripts. The cleaner the creative, the more traffic survives the filter.
Creative fatigue hits fast. CR often drops by the third impression, and pop-up creative is perishable, more like yogurt than canned food. Set up ad frequency capping up to 1-2 per day not to overwhelm users.
Tracking breaks easily. Without clean redirects, correct tokens/macros, and a tracker setup, it’s impossible to tell which sources make money, so you end up optimizing blind.
Not every vertical gets approval. Finance, medical, and political offers face tight moderation or outright bans.

Every disadvantage of pop up ads is solvable, though the fix costs creative time, budget, or traffic quality, with no free wins in sight.

Pros and cons of using pop-ups

One screen worth of decision-making for pop up ads pros and cons before committing budget.

✅ Pros	❌ Cons
Grabs attention instantly	Ad blockers remove part of impressions
Low CPM, cheap to scale	Creative fatigue after two or three views
Opens on a clear user action	Mobile UX risks if the pop-up is full-screen
Strong CR on short-funnel offers	Long sales cycles rarely fit
Easy launch via script, no plugin needed	Needs constant A/B tests and rotation
Stacks well with popunder and push	Bot-heavy sources kill the math
Fast feedback in 24 to 48 hours	Restricted verticals (finance, medical, political)

Treat pop as a tuning exercise: fix timing first, then clean up sources, then rotate creatives. Do those three, and the numbers usually stabilize.

Launch pop campaigns on RichAds’ Premium traffic!

Wait: should we still use popup ads in 2025?

While new ad formats appear, some advertisers are still faithful to good old ad formats like pop advertising. To make a long story short, here are some main points why you should try popunders today.

⚡ Everybody heard about banner blindness. Today only 2 ad formats may say that they are more or less fighting it. The first one is push ads; the second one is pops ads. An excellent alternative to display ads is finally found!

⚡ One of the great advantages of popads banners is that they show higher CTR than banner ads. It’s tough to ignore them. If the landing page is exact and the offer is good — nothing interferes with you from getting profit.

⚡ Speaking about CTR, it’s hard to ignore one more parameter, ROI. The low cost of one impression and high visibility make this format one of the best-performing ones. Some campaigns show a boost of the ROI up to 150-200%.

How to make money with Pop up ads in 2025

Where to buy pop ads traffic?

RichAds ad network (previously known as RichPops) provides popunder traffic and work according to the CPM (cost-per-mille) model where you pay for 1000 impressions. In the case of pop traffic, it’s the same as the CPC (cost-per-click) model, since the shift to landing page occurs right after the click.

CPM is used to make the calculation more convenient. You can check the top pop ad networks to see for yourself how common this model actually is!

When it comes to prices, CPM costs at RichAds advertising network start from a minimum amount — $0.5 and they may differ according to GEO.

Run pop ad campaigns on quality traffic by RichAds!

The best verticals and GEOs for Popup ads at RichAds

The best geos and verticals for January, 2025

Pop ads are very consistent in performance across many geos worldwide, so if you wanted to test them in 2025, you might want to look at: USA, Indonesia, Japan, Ecuador, Bangladesh and Peru. Plus to that, we share updates on the current best geos and verticals at RichAds on a monthly basis, including for pop ads!

The list of the best GEOs for pop ads: