Conversion tracking

RichAds Team
Jul 14, 2024
3 min

Conversion tracking meaning

Conversion tracking is a process that allows affiliates to track conversions. Conversion tracking gives information about the details of conversion: what kind of action had been done, on what OS, device, and other important parameters that affiliates use for optimization of their campaigns.

Conversion tracking in affiliate marketing

When affiliates work with an ad platform, they use conversion tracking to understand what kind of sources and targeting options gives more conversions.

Popular ways for conversion tracking are PostBack and Pixel (JS) or Image.

Why do you need to track conversions?

Postback integration combines information from the tracker with data from the advertising network. You no longer have to click through tabs to correlate traffic data in one and information about conversions in another.

Setting up a postback is exactly the case when you spend time setting it up, but it saves you a lot of time later.

And as a bonus, you get accurate statistics collected in one place and access to automatic features that save your budget.

Which benefits give the postback integration?

First of all, postback allows you to track all the parameters important for an advertising campaign, and then carry out optimization. You can get conversions, but without it, you will hardly be able to make your campaign profitable.

Postback settings make it possible to:

Track conversion data as accurately as possible.
Track campaign traffic by various parameters.
Use the top features of the platform for automatic optimization.
Get expertise from your account manager to optimize your campaigns.

The most important value of setting up a postback at RichAds advertising network is saving your budget and time for optimization. The auto-optimization features can be set up once and will work hard while you are busy with your business.

Target CPA

Target CPA is a neat feature for beginners and advanced marketers. Don’t want to make mistakes and lose money? Don’t have enough time for optimization? Let the intelligent Target CPA feature do all the work for you.

You will get a fully automated traffic buying process, including blacklisting and smart Micro Bidding. Target CPA will do it all to get as many conversions as possible within your budget and target CPA.

Access to free auto-optimization features of an ad network

After setting up the postback, the Automated Rules tool becomes available to you. It allows creating white- and blacklists automatically after the specified parameters were set up. Moreover, it’s not you who do it but the system which checks your results every 2 hours.

Set up custom bids in one campaign

Micro Bidding is another feature that allows you to adjust bids for different sources or parameters according to their performance. It also helps to save on campaigns. Just set additional bids for different campaign parameters if needed.

Get help from RichAds experts

If the support team sees the information about conversions, they can help you set up Automated rules or bids and recommend other improvements.

Launch profitable ad campaigns with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Related articles:

Step-by-step guides on how to set up postback with RichAds:

Find more guides by searching for “Affiliate Tracking Tutorials“.

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