CPL or Cost per Lead

Aksana Shakal
Jul 14, 2024
2 min

CPL or Cost per Lead payment model meaning

CPL or Cost per Lead is a conversion model where you get paid for every lead that your traffic generates. A lead must result in the user’s contact details (either phone number or email address) being submitted to the advertiser so they could follow up with them through email marketing campaigns or other strategies.

As opposed to CPM and CPC models, which generally pay when people click ads served on publishers’ websites, affiliates will only get paid once someone has submitted the information required by the offer’s advertiser.

Advantages of Cost per Lead Model

The good thing about the Cost per Lead model is that it pays more than the first two conversion flows we’ve discussed. After all, you are sending advertisers some potential customers who are already warmed up to their offer. Furthermore, there are thousands of CPL offers you can choose from that you are sure to find one that falls under your website’s niche.

Disadvantages of Cost per Lead Model

On the flip side, though, if you are purchasing traffic for this kind of offers, you need to monitor your campaigns regularly. You would have to subscribe to a tracker in order to optimize your marketing campaigns for better ROI — leading to additional expense on your end. If you don’t monitor them, you may end up spending for nothing!

Should You Choose the CPL Earning Model?

If you’re just beginning your affiliate marketing journey, CPL offers are a great place to start. Even pro affiliates still work with CPL offers with minimal intervention since they have already built a good-performing strategy!

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Aksana Shakal

Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.