Top geos for Antivirus offers in 2024

In this article we will tell how to choose geo for Antivirus ads, what geos are the top performing and on which ad formats.

How to choose the best geo for Antivirus offers advertising?

Based on experience, Antivirus products are more in demand in developed countries, where internet penetration is high so statistically more users are interested in web protection. This makes Europe, North America and some parts of Asia the most lucrative geos for promoting Antivirus offers, while other countries’ audiences seem less responding.

Below we listed a key-points system to evaluate the best geos for Antivirus offers by:

• Tier of the region.
  In affiliate marketing geos are traditionally sorted into Tiers, like Tier 1, Tier 2 and Tier 3, indicating the average payouts, audience penetration, etc. The higher the Tier — the higher the payouts but the audience gets much harder to approach. Traditionally, users from higher Tiers are more concerned with personal cyber security.
• Internet penetration.
  This measure indicates a percentage of active internet users compared to the entire population of the country. Every year at least once users come across malware threats, so the more people are exposed to internet activity — the higher the chance they will consider finding means for protection.
• Traffic price and volumes.
  The CPC or CPM bid for a geo might also indicate whether the traffic is low quality or you might face fierce competition while promoting Antivirus offers. If the bid is too high there’s a chance you will run out of budget pretty quickly, but if it is too low you might not get any traffic at all. At RichAds there’s an in-house feature Predictor — an AI-based system, that evaluates the amount of traffic you will get by selected bid.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Trending geos for promoting Antivirus offers in 2024

Now it’s time to reveal the most popular geos for advertising Antivirus offers, compiled and reviewed by RichAds ad network!

• USA;
• Japan;
• Germany;
• France;
• Austria.

The list of the trending geos for Antivirus vertical offers was based on observations and statistics at RichAds ad platform.

1. USA

The United States of America is a Tier 1 geo in North America, which already indicated high payouts but a very demanding audience. According to DataReportal, there are about 330 million active internet users in the states, which is 97% of the total population! The audience from the USA perceives Antiviruses more of an insurance, so among the most common Antivirus ads approaches are subscription renewal and device protection.

Among the popular Antivirus brands in the USA there are McAfee, Norton, Bitdefender and Malwarebytes. Also, as the research shows, about a third of total Antivirus software users are more likely to pay for subscriptions. In terms of devices, iOS mobile phones have about 60% of the market in the states, while Android mobile devices get only about 35%.

Highlights:

• Tier of the region: Tier 1;
• Internet penetration: 97% (about 330 million active internet users);
• Traffic price: recommended CPC (cost per click) on push notification ads — $0.25, recommended CPM (cost per 1000 views) on pop ads — $2.3.

2. Japan

The country of Japan is a Tier 2 geos that has been among the best geos for promoting Antivirus offers for years now. As DataReportal shows, Japan counts about 104 million active internet users, which makes 84% of the total population. The Japanese audience seems to be more concerned with both internet privacy and security as most products feature real-time protection and VPN features.

Among the most popular cyber safety brands in Japan you will find Heimdal, Norton, Avira, SafeNetClub, Sufrshark and ManageEngine. Plus to that, many devices in Japan already feature built-in protection software, which only makes the transition to other brands easier. As for devices, iOS-based mobile phones possess about 55% of the market, while Androids get more or less 44%.

Highlights:

• Tier of the region: Tier 2;
• Internet penetration: 84% (about 104 million active internet users);
• Traffic price: recommended CPC on push ads — $0.29, recommended CPM on pop ads — $4.7.

3. Germany

Germany is Tier 1 geo in Europe, a very successful market for Antivirus ads to be run. According to DataReportal, Germany features almost 78 million active internet users, which is about 93% of the country’s population. Germans in general are very concerned about web protection, as it once even cost lives when a hospital in Germany couldn’t operate while being under a cyber attack.

Germany makes one of the top geos for Antivirus offers due to the fact that most of the Antivirus software is made within the country, while Germans are very loyal to local products. Among the most popular brands there are both local and internationally-famous tools: Kaspersky, Norton, Avast, WatchGuard and Avira. Android devices also show a huge market coverage of about 70%, while iOS seems less popular in the region.

Highlights:

• Tier of the region: Tier 1;
• Internet penetration: 93% (about 78 million active internet users);
• Traffic price: recommended CPC on push ads — $0.15, recommended CPM on pop ads — $5.

4. France

France is a recently trending geo for Antivirus offers advertising due to increased market growth of such products in 11% annually! According to DataReportal, the number of active internet users in France is at 60 million, making it 93% of the population. The French audience became more aware of threats after a series of cyber attacks in recent years, which drove Antivirus providers and local IT companies to deal with the issue.

What makes France among the best geos for promoting Antivirus offers is the audience’s warm response to almost all the common European brands: Norton, McAfee, Bitdefender, Avast, Avira, Kaspersky, etc. In terms of devices, Android holds about 80% of the market, while iOS seems to be a minority in France.

Highlights:

• Tier of the region: Tier 1;
• Internet penetration: 93% (about 60 million active internet users);
• Traffic price: recommended CPC on push ads — $0.08, recommended CPM on pop ads — $1.3.

5. Austria

Austria is another Tier 1 European geo, which performs very similarly to Germany in terms of promoting Antivirus offers. According to DataReportal, there are 8.5 million active internet users in Austria, making it over 95% of the population. Just like Germans, the users in Austria are highly concerned of cyber attacks and personal data leaks, as most infrastructure is highly dependent on digital performance.

Austria is among the best geos not only to promote Antivirus offers on, but also to develop cyber protection products, since many brands originated there. Some of the considered best Antivirus software — Avira, Kaspersky, G Data, Total AV and Avast. The market share of Android and iOS devices is close, 56% to 42%.

Highlights:

• Tier of the region: Tier 1;
• Internet penetration: 95% (about 8.5 million active internet users);
• Traffic price: recommended CPC on push ads — $0.18, recommended CPM on pop ads — $22.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top geos for Antivirus offers at RichAds

RichAds advertising network has years of experience working with Antivirus promotion, providing the opportunity to run offers on powerful traffic sources like push, in-page, pops, direct click and native ads. Below you will find the top performing geos for Antivirus ads for each format determined by inner data of RichAds platform!

Every month we share a report on the best geos and verticals for our ad formats, drawing information from campaigns on RichAds’ ad platform. You can keep up on the current trends in affiliate marketing following the tag Best geos and verticals on our blog.

1. Best geos for Antivirus offers on push ads

The top performing geos for Antivirus offers on push traffic mostly are of Tier 1 geos from Europe and North America, along with Tier 2 in Asia. European market sufficiently prevails, though traffic volumes for Antivirus ads in North America and Japan are quite big.

The trending geos to promote Antivirus offers on push traffic: USA, Germany, France, Japan, Italy, Great Britain.

2. Best geos for Antivirus offers on iOS in-page push ads

The top geos for promoting Antivirus offers on in-page push ads mostly come from Tier 1 geos of North America, Europe and Oceania, while Japan, a Tier 2 geo, is also there. Since in-page push ads are very popular for targeting iOS devices, the volumes increase where Apple has a larger market share.

The trending geos to promote Antivirus offers on in-page push traffic: USA, Canada, Germany, France, Japan, Australia.

3. Best geos for Antivirus offers on popunder ads

The best converting geos for Antivirus offers on popunder traffic are of mostly Tier 1 and Tier 2 regions in North America, Europe and Asia along with a Tier 3 African country. Clickunders possess huge amounts of cheap traffic worldwide, so they can reach the interested audiences even in some unusual locations.

The trending geos to promote Antivirus offers on popunder traffic: USA, Germany, Japan, Austria, Czech Republic, Algeria.

4. Best geos for Antivirus offers on direct click ads

The top performing geos for promoting Antivirus offers on direct click ads, also knows as redirect ads, come from Tier 1 North America and Europe, also covering Tier 2 area in Middle East. Direct click ads usually show very impressive results especially in higher Tier regions.

The trending geos to promote Antivirus offers on domain redirect traffic: USA, Germany, Austria, Spain, Portugal, UAE.

5. Best geos for Antivirus offers on native ads

The top profitable geos for Antivirus offers on native traffic are Tier 1 countries like the USA and Germany. The Antivirus ads in those regions have gathered a critical mass of traffic so that they have prevailed all the results from other areas.

The trending geos to promote Antivirus offers on native traffic: USA, Germany.

Conclusion

Users will never give up on looking for cyber safety means as internet penetration worldwide grows and web threats become more frequent. With this list of top geos for Antivirus offers, you as advertiser can easily evaluate the areas that will perform for such products. Also, while preparing approaches, creatives and landing pages for advertising, it’s essential to make sure that displayed info will be in local languages as this ensures better audience penetration.

We at RichAds are well-experienced in promoting Antivirus niche and have made our ad platform to fit all the demands. On RichAds platform you can launch a campaign on push, pops, in-page, direct click and native traffic in over 220 geos from Tier 3 to Tier 1 by affordable costs! Start profiting off Antivirus ads with RichAds’ quality traffic!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.