How to gain Betting traffic in Bangladesh

Is it worth buying Betting ads traffic in Bangladesh in 2024?

South Asia is a well-known region for its extremely fast online Gambling and Betting industries developing. But if you want to buy Betting traffic in Bangladesh, it’s better to have a complete understanding of the local market and what exactly makes it tick there.

Below we shared some solid points why Bangladesh is worth your attention in terms of promoting Betting offers this year!

Grey area of regulations

Technically, Betting activities are illegal in Bangladesh, as the Public Gambling Act ruled out back in 1867. This law leaves only a small amount of such activities allowed like lotteries and horse racing bookmakers run under the government control. On the other hand, since this prohibition act was established way before the internet era, online gambling and sports betting websites are kind of left out of it, especially if based abroad.

The lack of practical law application drives many online casino and sportsbook brands to start exploring the region. As for now there are over 100 sites and the number is only growing!

Passionate audience

The popularity of Betting in Bangladesh goes hand-by-hand with the extremely high interest into various sports disciplines by its population. Cricket is perceived as a national sport in Bangladesh, counting millions of local fans and numerous tournaments organized and held within its borders annually. Football, the second most popular sport in the country, is traditionally affiliated with betting and Bangladeshi people cheer for their team from the bottom of their hearts.

Affordability of traffic

Since Bangladesh is a Tier 3 geo in affiliate marketing, this already implies some generally applicable rules: high audience penetration and relatively cheap costs to advertise. Such selection is usually based on low competition between affiliates, many active publishers and a broad target audience.

Here are traffic volumes for the past 3 months on Betting offers in Bangladesh at RichAds:

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Peculiarities of Betting traffic in Bangladesh

Apart from general understanding of the local market specifics, it’s also important to know the covert situation there before running Betting ads traffic in Bangladesh. Here’s a comprehensive overview to get the full picture!

Betting audience in Bangladesh

Speaking plainly, there is very little research about regular bettors in Bangladesh, since the topic itself gets drowned under the ‘banned’ status. But technically, the sports betting and online gambling audience there is very much alike, if not said the same. Recently, we shared some insights on gamblers of the region in our article about promoting Gambling offers in Bangladesh, so now let’s recall it!

According to studies performed by Transparency International Bangladesh (TIB) in 2020, a bit less than half of Bangladeshi youth regularly address gambling and betting activities. The average age is between 18 and 30, while the male part prevails. Also, it tends to be that the most inflicted persons are of low-income that come from urban areas.

Additionally, this backs up by the general Tier segmentation that ruled out lower Tier geos audience plays mostly to earn money, while higher Tier users seek entertainment.

Most popular betting websites in Bangladesh

Along with online casino platforms, sports betting brands are actively exploring the Bangladesh market, constantly introducing new products to the region. While local regulations on online Betting remain unclear, the amount of websites still seems rather small, but there are already top picks recognised by users.

Top 10 online betting sites in Bangladesh

• Megapari
• Baji
• 1xBet
• Babu88
• Krikya
• Mostbet
• JeetBuzz
• Pin-Up
• Melbet
• Bet365

As pointed out earlier above, the most popular events to bet on in Bangladesh are cricket, followed by football.

Common payment methods for Betting users in Bangladesh

The geo doesn’t really differ that much from the rest of the world in terms of online payment methods services. The are some exceptions mostly regarding local paying systems, but in general among the most popular payment methods in Bangladesh are:

Some users might even prefer to pay with one-time virtual cards that are available for a single transaction.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best sources for Betting ads traffic in Bangladesh

Running Betting ads in Bangladesh via popular methods poses real challenges, not that uncommon for such regions. For example, Facebook and Google Ads have policies that restrict online Gambling and Betting advertisements targeting certain countries, including Bangladesh. This leaves the right for these platforms to ban any ad campaign suspected in violating the rules, driving affiliates into endless circles of cloaking and avoiding moderation.

Another popular way to promote offers of SEO also doesn’t solve obstacles, since it demands a website and a whole content team to regularly update it. SEO advertising is a very competitive market, so apart from all the required efforts it will take a big chunk of time to start profiting off.

Nonetheless, there are effective ad formats that lack those restrictions and inconvenience, for example, push and pop traffic that are provided by RichAds advertising network!

• Push advertising notifications.
  This ad format looks almost exactly like regular push notifications that users get from apps and social networks. To receive ads it demands users subscribe to mailing on a publisher’s website, which ensures delivering notifications to already interested audiences. Push ads come relatively at a cheap price, as the recommended CPC bids in Bangladesh start from $0.05.
• Popunder (clickunder) ads.
  One of the oldest ad formats on the internet, counting huge traffic volumes worldwide. To start it only requires a landing page with the offer, sometimes paired with a pre-lander, and basic targeting parameters. As soon as a user clicks anywhere on the publisher’s site with a special JS script, the landing page opens in a new tab, providing high engagement and CR on impulsive audiences. Pop traffic is one of the cheapest, as cost per 1000 impressions in Bangladesh starts from $7.5.

If you want to be up-to-date on all the current trends in affiliate marketing, check out our regular reports on the best geos and verticals at RichAds. Each month we update the insights, showing what geos, verticals and geo-vertical funnels perform the best on the top ad formats!
By the way, in Summer’s top Bangladesh has got among the best performing geos on push and pop ads in July.

Popular approaches for Betting advertising traffic in Bangladesh

Let’s have a quick look at what creatives and landing pages usually work for Betting ads in Bangladesh, compiled and overviewed by RichAds ad network!

• Using local sports celebrities and famous players.
  Presenting easily recognisable faces truly helps addressing the target audience of online Betting. This helps in approaching most users in Bangladesh, since cricket is considered a national sport and its events are regularly held and visited within the country.

• Appealing to general sports thematics in the upcoming events.
  A big part of the online Betting audience in Bangladesh doesn’t place bets just because they cheer for a team or a person. Attractive forms of placing bets on matches in general works as well.

• Bonuses upon registration, high rates and wins.
  As in most Tier 3 geos, Bangladesh audiences perceive gambling and betting activities more like a way to earn money, rather than just a pure entertainment. This makes approaches that include showing starting bonuses, high odds and fast withdrawals very engaging.

• Interactive pre-landing pages.
  Pre-landing pages, also known as pre-landers, are a very popular approach for advertising online Gambling and Betting offers. They are shown to the users before landing pages with the main offer, and intended to warm-up the audience with interactive elements. Usually, for pre-landing pages contain a fortune wheel with free spins on, for example, bonuses upon registration. After the spins are up, users get redirected to the landing page. Pre-landers might sufficiently increase the engagement and conversion rate.

• All-in-one landing page.
  Usually the landing pages for advertising the Betting vertical show users the way to complete the targeted action, for example, registration or deposit. The page might also highlight additional bonuses or other motivating elements. For popunders, landing pages are the only needed creative to run ads, sometimes paired with pre-landing pages, so as they’re the first thing users see, they must present the registration process and CTA clear and simple.

Setup and optimization tips on promoting Betting offers in Bangladesh by RichAds

Now that you know what approaches work for Betting ads in Bangladesh, let’s have a look at some campaign launching and optimization pecularities. Below you will find some useful tips, gathered and presented by RichAds ad network!

Tips on adjusting Betting ad campaigns and optimization by RichAds:

• Start in Performance Mode for better optimization on push and pops.
  Performance mode is an in-house feature on RichAds ad platform that allows your campaigns to get fresh whitelists every week! The algorithms will automatically determine what sources convert the most based on the platform’s data.
• Ask managers for assistance in setting up, targeting and optimization.
  After a deposit of at least $500 to your RichAds account you will get a personal manager who will help with setting up your campaign, choosing the best bid and can provide whitelists for the exact offer and geo!
• Test several approaches and creatives to find the most effective ones.
  While launching campaigns on push ads, it’s better to add at least 5-10 creatives that you can test and evaluate which perform the best. For pop ads, we recommend running separate campaigns with a different landing page per each to determine which shows higher conversion rate.
• Divide the ad campaigns by device to better evaulate the costs.
  Even on the same source the bids for mobile and desktop devices may vary. So it’s recommended to run separate campaigns to target the audiences.
• Launch on Premium sources for more conclusive results.
  Basically all traffic sources at RichAds are divided into 4 groups by quality: Premium, Standard, Remnant and New. Premium sublist contains the best converting sources regardless of the niche, so it’s recommended to test offers with them for more conclusive results.
• Monitor and edit campaigns sources with Optimizer.
  At the Optimizer page you can access the statistics and metrics of your campaigns in one place, so you can adjust parameters exactly how you need.
• Set Automated rules for hands-free sources filtering.
  If you want to make optimization even more of a seamless process, you can set up Automated rules that will sort poor performing sources into blacklists by a certain criteria. That will prevent you from paying for inconvenient results.

Conclusion

Betting in Bangladesh is a developing and very popular niche to promote, constantly increasing in traffic volumes and available products. But since traditional means to advertise Betting offers for this geo pose certain challenges, push and popunder ads have become more common due to their effeciency. Now you know everything on launching Betting ads campaigns in Bangladesh from the audience portrait to traffic sources and working approaches!

We at RichAds consider everything needed for a successful Betting promoting on top ad formats, as our platform features over 17 targeting parameters and important optimization tools. You can launch a ad campaing on over 220 geos from Tier 3 to Tier 1, integrate conversion tracking and set hands-free optimization flow for profitable strategy. Run successful ads on quality traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.