How to gain Betting traffic in Nigeria?

Look for creatives, traffic sources and target audience for Betting offers in the article!

Top 3 reasons to buy Betting ad traffic in Nigeria

First of all, let’s understand why Betting ads will actually convert for the Nigerian audience, there are 3 main reasons.

1. Rapid growth of the Betting market

Nigeria’s sports betting market has seen exponential growth in recent years. According to a report by Statista, the revenue from online sports betting in Nigeria was projected to reach approximately $294 million in 2024, with an expected annual growth rate of over 10% through 2026. 

This surge is fueled by the increasing popularity of sports, particularly football, and the rise of mobile internet access, making it easier for users to place bets online.

2. High engagement with sport culture

Nigerians have a strong affinity for sports, especially football, which is deeply embedded in the culture. 

A survey conducted by GeoPoll revealed that over 60% of Nigerian youth engage in sports betting. This high level of engagement presents a lucrative opportunity for affiliate marketers to target a vibrant audience that is already inclined toward betting activities, ensuring higher conversion rates.

3. Favorable laws: legal Betting

The Nigerian government has established a regulatory framework that supports online gambling, providing a conducive environment for affiliate marketing. The National Lottery Regulatory Commission (NLRC) is in charge of the industry, it leads to increased legitimacy and consumer trust in licensed operators. 

As reported by BusinessDay, this regulatory clarity allows affiliate marketers to promote licensed betting platforms without the fear of legal repercussions, thus enhancing the overall safety and credibility of their marketing efforts.

Nigerian Bettors peculiarities 

There are several peculiarities of Betting ads traffic in Nigeria that shall be known by marketers for gaining best results. 

Nigerian bettors demographics

• Age: from 18 to 35
• Gender: 70% of male players
• Education: mostly bachelor, with at least secondary education

As online betting in Nigeria is legal, there are several legitimate sites that are most popular among users who love placing bets, it’s better to drive betting advertising traffic in Nigeria to these exact providers.

Top 5 Betting sites in Nigeria

• Bet9ja
• Betway
• 22bet
• SportyBet
• BetKing

Finally, let’s have a look at the most popular payment methods for Nigerian online casinos and betting sites.

Users love mobile payment solutions like Paga and Opay, also traditional bank transfers remain a widely used method among bettors with platforms like GTBank and Access Bank.

What’s more, services like Skrill and PayPal are becoming more popular, although they are not as widely adopted as mobile money solutions.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Two best traffic sources for Betting offers in Nigeria

In terms of advertising Betting sites in Nigeria, there are several sources that can bring profit to any advertiser even with a low budget and experience.

According to RichAds expertise, these easy-to-use loyal sources are push and pop ads, they do work best of all for Betting offers in Nigeria and here’s why:

• Pop ads.
  If you’re seeking an aggressive advertising method, pop ads stand out as a prime option. They have proven to be exceptionally effective in the iGaming market.
  
  One of the main advantages of pop ads is their affordability. Another significant benefit is that you don’t need to make creatives to get started; a functional landing page can be sourced through your CPA network.
  
  Additionally, setting up pop ads is incredibly simple. All it requires is a link and a few basic targetings like GEO and a bid, and you’re ready to launch your campaign!
  
• Push ads.
  Push notifications have emerged as a highly favored format in the iGaming industry since their introduction in 2018. At RichAds, advertisers see outstanding results using this traffic source. Similar to pop ads, push ads offer attractive pricing.
  
  Moreover, push ads are quite flexible regarding content policy. Unlike platforms like Google or Facebook, which impose strict regulations, there are virtually no restrictions on creatives. This means you can use any image or text without worrying about potential bans.

If you wish to learn more about the top niches and GEOs for both of the formats at RichAds, make sure to follow our monthly reports “Best GEOs and verticals”.

Luring creatives for promoting Betting in Nigeria

As one of the best formats for driving Betting ads traffic in Nigeria is push advertising, we’ve collected the top-notch ideas for promoting such offers.

• Use promos and bonuses.
  Highlight limited-time promotions, such as bonuses or free bets, to create urgency and excitement. Align your campaigns with major sporting events to capitalize on heightened interest in betting. Clear, enticing offers can significantly boost click-through rates.
  
• Apply luring images.
  Utilize vibrant colors and dynamic images to make your ads stand out. Strong CTAs like “Bet Now!” should be prominent and easy to understand, guiding users seamlessly to the betting platform. Captivating visuals including beautiful girls and successful players paired with compelling CTAs drive higher engagement and conversions.
  
• Highlight brand names.
  Collaborate with well-known betting sites like Bet9ja or NairaBet to feature their exclusive bonuses, such as “Get a 100% Welcome Bonus up to ₦100,000!” Highlighting these recognizable brands and their specific offers can enhance credibility and attract users who are already familiar with these platforms. 

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

• Showcase famous teams
  Incorporate visuals and branding of popular Nigerian football teams like Lagos FC, Enyimba FC, or international clubs with a strong following, such as Manchester United or Barcelona. Use engaging pics of team jerseys, logos, and iconic moments to draw in fans.
  
• Highlight special features and payment methods
  Emphasize unique features of your betting platform, such as live betting, cash-out options, or in-play statistics that enhance the user experience. Additionally, showcase diverse payment methods that cater to the local audience, including mobile money options like Paga or bank transfers.
  
• Apply popular players
  Include images and highlights of popular players in Nigerian football, such as Wilfred Ndidi, alongside international stars like Cristiano Ronaldo or Lionel Messi. This personalizes the betting experience and connects emotionally with fans who follow these athletes closely.

Tips to promote Betting offers in Nigeria

Getting Betting ads traffic in Nigeria is quite easy if you know the main tips to boost your sales and get more leads.

That’s why RichAds team collected proven methods for iGaming promotion below!

Top 6 ideas to boost your Nigerian Betting campaigns

1. Test multiple ad variations.
Implement 5-10 different push ads or landing pages. Experimentation is key to identifying strategies that achieve a high click-through rate (CTR). For push notifications, consider different images, and for pop ads, it’s beneficial to add a range of landing pages.

2. Launch ads on Performance Mode.
Utilize the Performance Mode algorithm to effortlessly target effective sources, while the system dynamically adjusts your campaign to align with your desired conversion costs.

3. Focus on Premium sources group.
Launch campaigns exclusively on Premium sources at RichAds. If your aim is to attract high-quality traffic with enhanced conversion rates (CR) and valuable leads, this is the ideal target audience.

4. Determine the best bid.
If you’re unsure about selecting the optimal bid to secure a satisfactory volume of leads at the best price, consult your account manager or use the Predictor tool for guidance.

5. Analyze campaign metrics via Optimizer.
Use the Optimizer to assess your campaign’s performance, where you can access comprehensive statistics across various metrics in one place and make informed adjustments to your bids.

6. Streamline optimization with Automated Rules.
Enhance your campaign optimization process through Automated Rules. This approach is effective for eliminating underperforming sources and maximizing profitability based on your specific criteria like cost per action.

Find more iGaming tutorials for other GEOs

Check out even more guides on Gambling and Betting on specific GEOs at RichAds! Asia, Latam, Africa and even more below.

• How to gain Gambling traffic in Vietnam?
• How to gain Gambling traffic in Indonesia? In-depth overview
• How to gain Gambling traffic in the Philippines? All secrets revealed!
• How to launch Gambling in Brazil: learn expert insights
• How to gain Gambling traffic in Bangladesh?
• Promoting Gambling ads in South Africa: best practices
• How to gain Gambling traffic in Malaysia? Top insights

Conclusion

Those are the key secrets to Betting promotion in Nigeria, make sure you take this guide as a step-by-step instruction to enhance your profits ASAP.

Take any Betting offer and launch it on premium RichAds traffic!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.