Telegram clicker games: what are they and how do they work

What is a clicker game in Telegram?

Telegram clickers, also known as ‘tap-to-earn’ games, are technically highly-functional bots within the internal ecosystem of Telegram Mini Apps. Such tap games on Telegram are powered by the platform’s capacities and can be opened directly from channels or text bots. The messenger’s team claims that Telegram Mini Apps possess infinite potential to create various interfaces, including the utilisation of integrated payment methods, internal push-notifications and authorization.

Since Telegram bots are very flexible to customise, there are many variations of clickers that are quite diverse visually and technically. For example, in 2024 among the most famous Telegram tap games are different enough projects in terms of mechanics like Hamster Kombat, Notcoin, TapSwap, etc.

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🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How do Telegram tap clickers work?

The Telegram clickers’ gameplay consists of relatively simple repetitive actions, for example, tapping or swiping objects on the screen. Successful completion of the required tasks will result in acquiring particular rewards, most likely virtual tokens. Players can spend those earned assets on in-game purchases or even trade them on some blockchain platforms if such coins have a listing. Can’t be a secret that the earning part of such games is what makes them so popular, as many clickers even introduce their own digital wallets!

Eventually, most of the tap games in Telegram operate within TON (The Open Network) which is used to conduct transactions and exchanges for all services built on it. The technology unifies the trading functionality across various projects in Telegram Mini Apps, so players can actually manage their tokens gathered from many games in one place.

The audience of Telegram tap-to-earn games

Considering that Pavel Durov, the owner of Telegram, claims the messenger has recently reached almost a billion of monthly active users worldwide, it’s only an educated guess to expect millions of players involved in Telegram tap clickers. Various tap-to-earn games claim their user base exceeds hundreds of millions people, but it’s best to keep in mind that the audiences usually merge across similar popular products.

Basically, according to our experience at RichAds the audience of Telegram tap games is very close to Gambling and Finance offers’ audiences in affiliate marketing. The strive to earn money in a less effort-demanding but quite unusual manner is very common for all gamblers, and the clicker games enthusiasts match this profile perfectly. By the general observations on iGaming traffic, the average players are presumably mostly males between 18 and 34 years old. The main difference would be relatively deeper knowledge in blockchain.

How to run ads in Telegram clicker bots at RichAds

As an ad platform for affiliate marketers, Telegram has been a very inconvenient solution for a long time. The internal promotion mechanics, sponsored messages, were introduced only in 2021 and follow strict moderation policies, especially on popular verticals. On the other hand, the advertisement posts in Telegram channels via ad agencies are an extremely competitive market, demanding in-depth expertise in approaching various audiences and managing traffic sources.

That’s why we at RichAds advertising network have recently introduced a new Telegram ads format to run campaigns in popular clickers! Below we will share more on the ad format in Telegram tap-to-earn games, along with trending geos and verticals for promotion.

What are Telegram ads in tap clickers?

Native advertising on Telegram Mini Apps is a very fresh format, launched by RichAds in 2024. We follow our own independent moderation policies fit for affiliate marketing industry, while the app owners get the chance to additionally monetize their projects. Actually, we the first ad network to provide running ads in Telegram, not originating as the messenger ad agency!

The advertisement itself looks a lot like push-notifications while in terms of appearance it resembles pop-up, appearing above the current application window. It features a creative icon, title and description that altogether serve as a button. The native ads in Telegram are being shown to the users individually directly in a Mini App, which allows to approach the audience more efficienly than via channel posts.

Since RichAds is a self-serve advertising network, marketers can set up and launch Telegram campaigns directly from the RichAds platform! Currently, we even provide free creatives for marketers who want to test the new advertising format with us!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top geos and verticals for Telegram traffic in tap-to-earn games

For now, the Telegram traffic volumes in clickers and other Mini Apps at RichAds exceed 70 million users across the globe, covering all the regions where the messenger holds the top usage popularity! For example, according to our platform’s campaigns data, the best performing countries for ads in Telegram tap-to-earn games are so far:

• USA;
• Germany;
• Indonesia;
• Nigeria;
• CIS;
• India;
• Brazil.

As it has already been mentioned before, the audience is very related to iGaming and Finance verticals, as Telegram clicker bots’ gaming experience practically unites these products. Currently, we experience increasing response to Telegram ads in tap games from the following offers:

• Gambling;
• Betting;
• Finance;
• Sweepstakes.

Additionally, we can highlight E-Commerce and Leadgen offers that show promising results run via Telegram ads in Mini Apps. By the way, we regularly share insights on the best geos and verticals for our ad formats, including Telegram traffic, so check it out for up-to-date trends on advertising!

How much does advertising in Telegram tap games cost at RichAds?

We work with Telegram ads by CPC (cost per click) model that ensures marketers pay for each click on the advertisement. For now, the minimum price for native Telegram ads in Mini Apps at RichAds starts from $0.015 per click, but keep in mind that the costs might vary depending on a geo. We recommend to start with the daily budget of at least $30, while higher amounts would be even better for tests!

Plus to that, you can utilise in-house optimization tools such as whitelists/blacklists and Micro bidding to focus only on beneficial traffic sources and reach higher profits! The optimization instruments allow to cut costs on promotion, but it’s highly recommended to connect one of the available trackers in advance for more accurate data on sources in the campaign.

From deposit of $500 and higher to your RichAds account, you will be assigned a personal manager who will help you along with setting up, adjusting and optimization for your Telegram ads campaigns. You can also request the whitelists for the exact geo and offer, as well as free creatives for everyone who desires to test new format at RichAds!

Conclusion

As it turns out, the Telegram games in Mini Apps have brought something much bigger than just entertainment, being home to one of the hottest trends in 2024 — tap-to-earn clickers! The tap games are seamless to use as they’re completely integrated within the Telegram’s native ecosystem and operate transactions based on the blockchain technology. With such fast increasing user accumulation across countries we found Telegram clickers a perfect traffic source to run affiliate marketing offers with independent moderation!

We at RichAds have years of experience as a multi-format advertising network, operating since 2018! Our platform provides affiliates with the opportunity to launch ad campaigns on various formats in over 200 geos worldwide. Test the new Telegram advertising solution with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.