Furthermore, we’ll provide an example of a trusted monetization solution for anyone — Axelerad, stay tuned!
What is search arbitrage and how does it work?
In general, search arbitrage basically means buying traffic cheaper and selling it at a higher price. The target audience of this arbitrage type includes media buying teams, publishers, applications and extensions owners, as well as domainers.
Below we’ll explain the notion of search arbitrage using the example of a website owner to make it clearer.
Search arbitrage is about monetizing the audience of your website by redirecting users to various search engines, like Google, Yahoo, Bing, and getting paid for clicks on ads.
The secret in search arbitrage is the difference in price: you buy traffic for less than what you make from the ads running on your site.
Here’s a simple example to explain how this works:
Suppose you run an ad campaign which targets the phrase “cheap airlines.” You pay $0.3 per person that clicks on your ad and comes onto your site. They land on a page with ads about traveling that gives you $0.6 every time they click on those ads. That means for every visitor you brought in for $0.3 you make $0.6 as they interact with the ads, hence a profit of $0.3 per visitor.
Why use search arbitrage for monetization? 4 reasons
Search arbitrage offers a compelling opportunity for anyone looking to maximize their profits, see why below!.
Key advantages of search arbitrage for publishers:
- Increased revenue opportunity.
The main advantage of search arbitrage is that it potentially brings in more income for the publisher. This is possible by purchasing traffic strategically at lower costs and generating income from that with ad placements or affiliate marketing at higher returns.
- Market testing.
Search arbitrage is a great ground to test different content types, keywords, and ad placements.
It allows to gain quite quick data about what works and what doesn’t, enabling real-time changes on the strategy quite easily. This helps in the process of optimization of the content for higher income. - Different income sources.
Search arbitrage enables the publisher to broaden his means of generating income, other than by utilizing traditional modes of advertising. Some other monetizing strategies he could possibly explore include affiliate marketing, sponsored content, and more. This builds financial stability, reducing dependence on single-point revenue sources. - Lower risks compared to other models.
Search arbitrage is less risky for the publisher than other variants of digital marketing. The thing is that this model is based on data-driven decisions and as quick adjustments are possible based on key performance indicators, the losses can be minimized while gains are maximized.
Those are the main pros that can attract any publisher, below we’ll explain how to do it via a reliable monetization solution and what traffic sources exist.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Traffic sources for search arbitrage
If you want to start working with search feeds, there are several traffic types such as display, social media, native, and search traffic. Below we’ll look at some of them that are on the edge now.
Social media
Facebook, TikTok, Instagram and others have now become very strong in driving traffic. For instance, in Facebook Ads allows to target wide audiences, selecting those individuals who enter into the desired demographic as well as have specific interest and behavior, resulting in a high conversion rate.
Similarly, visually appealing ad formats on Instagram can capture users’ attention, especially with Stories and carousel ads. Twitter and TikTok also open unique advertising opportunities with real-time engagement and creative video content.
Native ads.
Native ad format is another way of driving traffic. Using Taboola and Outbrain, there are several platforms that may serve as a bridge to make recommendations of contents appearing on high-traffic sites. Marketers can drive traffic to articles or videos that are linked to their website’s topic. All this fosters better user experience because the ads will not intrusively capture the attention of the users due to their blending with the surrounding content.
Try innovative ad format by RichAds — native ads in Telegram mini apps
Display ads
Display ad networks can also be a bedrock in driving traffic. They will let you reach millions of websites and apps, with specific audience targeting, for instance, RichAds offers cost-effective solutions by making use of different ad formats such as push notifications and pop-unders, giving access to 5 billion impressions on 250+ GEOs daily, making it a really luring decision for getting website traffic at an affordable price.
How to start monetization via search arbitrage: Axelerad review
If you’re already wondering how to actually start the search arbitrage monetization, we have the answer — via Axelerad.
So, what is Axelerad? This is a monetization solution for publishers founded by RichAds, the platform works with direct search feed providers, making it really luring for anyone.
Turning to actual figures, Axelerad team has 10+ years of expertise in search arbitrage, featuring 150+ search partners and more than 5 million searches.
Though the project is fairly new, it already has some undeniable advantages and cool features that make it stand out from other solutions on the market.
Main Axelerad features and advantages
- Target audience: publishers, media buying teams, app&extensions owners, and domainers.
- Traffic accepted: TikTok, Facebook, Snapchat, Pinterest, Native, Display, Type-in.
- Search feeds from direct providers: This ensures highest RPMs for any publishers, no intermediaries, just direct feeds!
- On-time payments: No delays, 45-60 NET payments on RevShare model.
- User-friendly analytics: A comprehensive dashboard providing timely and detailed reporting.
- Antifraud in-house solution: This protection will ensure stable results for any publisher.
- Auto-optimization tool: The tool helps to find the most suitable feed to provide increased income.
How to get started with Axelerad? The process is dead easy and will take a few minutes!
You need to register, get your direct search feed, monetize any traffic type you have and get your payments from the clicks!
Conclusion
Search arbitrage is a really powerful risk-free monetization strategy for any publisher that can change the income for the better quite easily and fast.
Don’t hesitate to monetize your traffic with Axelerad by RichAds and skyrocket your profit to the moon now!
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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