Top traffic sources for running Gambling campaigns in Indonesia

Victoria Hubkina

Experienced writer with solid affiliate marketing and iGaming background.

Indonesia is one of those GEOs that fit perfectly for Gambling offers, with the revenue of 22 million dollars of the sector projected by 2029.

For affiliates it’s crucial to understand  what the best traffic sources for Gambling in Indonesia actually are, as online casino laws aren’t that simple in the region and not all the channels are suitable.

RichAds ad network team has compiled a top of three traffic sources for Gambling campaigns in Indonesia and tips on working with them in the article. 

Disclaimer:
This material is provided for informational purposes only and is intended for adults (18+ or the legal age in your jurisdiction).
Any practical use of the information carries legal and financial risks; please ensure that your actions comply with the laws of your country.
The author accepts no responsibility for any consequences resulting from the use of the information presented.

Why don’t all the Gambling traffic sources work well in Indonesia?

When it comes to casino traffic sources in Indonesia, affiliates face several restrictions due to the laws of the region.

The thing is that all Gambling activities are completely illegal in Indonesia, yet it’s really hard to track for the government. The same applies to Gambling ads in the region, there are restrictions and bans when it comes to promoting casino ads.

Especially, when it comes to Facebook and Instagram — only last year Meta banned 116k Gambling ads, so if you’re into social media traffic sources, your marketing strategy shall be completely different for the region.

Don’t be scared — RichAds team knows all about loyal Gambling promotion and zero bans traffic sources, all of them will be listed below!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best traffic sources for Gambling in Indonesia

How to find the right traffic sources for Gambling offers in Indonesia? Easy — there are three of them, according to RichAds data.

We can see it from the real experience of our clients. Each month we update the GEO and verticals reports and see that these three sources prevail for Gambling in Indonesia and not in vain! 

Let’s see why and what are the pros of push, pops and innovative Telegram ads for Gambling in Indonesia!

1. Telegram ads

It’s a brand new ad format presented in RichAds advertising network, native ads in Telegram mini apps. It looks like in-page push ads or push ads, if you apply a banner. They consist of an icon, a banner, and accompanying text. 

An example of Telegram ads at RichAds

This unique format is available only on our platform and does not cross with the official Telegram ads. These ads appear in mini applications, mostly in clickers and look as native as possible.

The key advantages of the advertisement of Indonesian Gambling are the fact that the format is innovative and reduces banner blindness to zero. Though official ads usually get banned under the moderation policy in Telegram, this very type of ad easily overcomes any restrictions, so you can use any wording or creatives.

The price starts from $0.02 per click. An affiliate can easily create their own campaigns and ask managers for free whitelists and creatives.

2. Push ads

Old but gold push ads also work really well for Gambling offers in Indonesia. The main pros is that the advertising method gives complete freedom in the usage of creatives and landing pages and thus is practically impossible to get banned.

Moreover, push traffic is generated from real users who allow notification subscription, which means this ad format is more engaging. Apart from that, the setup is really easy, and the format is proven by time — it has a really high CR for Gambling, check out one of the real cases here

According to the latest data of RichAds team, this ad format worked just great for online casino ads in Indonesia. The price is also pretty low, starting from $0.04 per click for the region.

3. Pop ads

This is one of the easiest ways to begin advertising Gambling services in Indonesia — you just need a link to a casino landing page and minimum targeting is required.

It also has the most loyal content policy ever! This kind of traffic can be regarded as “annoying,” but it might play into hands for Gambling promotions because players make impulsive decisions really often.

Pop ads are very obvious to the viewers and difficult to ignore. They are commonly shown on busy websites, whereby this increases the chances of potential customers seeing them.

Besides, pop advertisements are rather cheap, which is also a great plus for any business willing to reach an enormous audience and not spend too much money, this is the cheapest option that is possible with RichAds. You can also compare different options in the article about the best gambling ad networks in 2026.

Peculiarities of Betting traffic in Indonesia

Just like for any Tier 3 geo in affiliate marketing, the audience groups of Gambling and Betting verticals eventually merge in Indonesia, as many users are mostly interested in both. Indonesian audience is very fond of sports betting on badminton, football, basketball, even horse racing! Apparently, even though betting activities are highly prohibited in Indonesia, local players are very familiar with poker-like domino dice games, which they frequently play online. The gamblers are also quite responsive to new trends like Aviator, so in fact among the top Betting games in Indonesia are:

  • Crash games.
  • Sports betting;
  • Horse racing;
  • Poker with dice;
  • Live dealer blackjack;

When it comes to traffic types, stick to the same push, pop, and Telegram formats. You can buy betting ad traffic in Indonesia at RichAds – prices are quite affordable, and traffic volumes are high:

Push trafficPop trafficTelegram traffic
Desktop4.4 million impressions97.1 thousands impressions97.8 thousands impressions
Mobile3 million impressions1.5 million impressions3.2 million impressions

Tips for creating Gambling campaigns in Indonesia

Now you see that there are several sources that are perfect for launching Gambling offers in Indonesia, let’s see how to do it properly and with maximum outcome!

6 tips to maximize CR from Gambling ads

  1. Design 5-10 unique creatives for wide audience
    You need at least five different unique creatives for an iGaming ad campaign, or several landers for pop ad format to be able to make A/B testing correctly, you better create separate campaigns for different LPs to test various approaches. In case you have 0 ideas, just contact your manager to get creatives for free!
  2. Segment campaigns by device
    Segmenting your ad campaigns, depending on the device like mobile or desktop, has several reasons in RichAds. For one, CPC and CPM can differ much, even within one campaign, which complicates the optimization a lot. Furthermore, creatives can be different depending on the device as well.
  3. Start campaigns with Premium sources
    Launching your ads on premium sources is the most efficient way, especially when trying to promote casinos. This category consists of very effective and proven sites that always promise great results. The conversion rate from these sources tends to be better; thus, these should be the starting point one must consider before other groups such as standard, remnant, and new sources.
  4. Automate your optimization routine
    Our system supports automated optimization with a variety of features. The Automated Rules can whitelist and blacklist your traffic sources according to your settings. Besides, the Micro Bidding allows setting the individual bids for the separate targeting options-for example, for sources which perform worse. Seek recommendations from managers on effective sources and settings!
  5. Test motivated and premium audience for Telegram ads.
    We allow to target exclusively Premium users for higher profitability. However, this may result in lower volumes, so it is recommended to run two separate campaigns, one targeted at regular users and the other at Premium users.

    Same thing goes for segmenting between motivated vs. non-motivated audiences: you can never be sure which audience will have the most conversions, so it always makes sense to create a couple of different campaigns to target those groups and to find out which performs better!
  6. Approach managers for hacks and tricks.
    Besides, if you deposit at least $500 into your RichAds account, you’ll get a personal manager to help you in setting, launching, and optimizing campaigns, and giving whitelists for free. Such managers will make sure that the best rate is indicated and daily budgets changed in conformity with this. 

Conclusion

Now you know all about the best traffic sources for Gambling in Indonesia and can easily promote such offers with maximum efficiency on push, pop and Telegram ads.

Get free from bans and restrictions with RichAds and launch your most profitable ad campaign today!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

FAQ: Choosing traffic sources for Indonesia Gambling campaigns

Which traffic sources convert best for gambling in Indonesia?

The most effective traffic sources for gambling campaigns in Indonesia are push notifications, pop ads, and Telegram ads (particularly, ads in Mini Apps from the RichAds ad network). These formats convert well because they ensure high engagement and reduced banner blindness. They also have looser moderation and lower costs than traditional platforms like Facebook or Google, which restrict gambling promotions.

How to choose the right traffic for Indonesian players?

To select the best traffic for Indonesian users, consider cost efficiency, audience engagement, and traffic quality. Remember that Indonesia has strict rules on Gambling and Betting campaigns, so your ads must comply with requirements. RichAds ad network team notes that push traffic works well because users have opted in to receive notifications, and popunder ads deliver relatively cheap traffic.

Are push or pop traffic more effective for gambling campaigns?

Both formats work well, but they serve different purposes. Push traffic delivers high engagement and better CTR because users are more receptive to ads. Pop traffic offers large volumes and lower costs, making it ideal for scaling campaigns.
It may be a good strategy to combine both formats to maximize efficiency.

What GEO targeting strategies work in Indonesia?

Indonesia is a large and diverse country. For success, affiliates may need a detailed approach, using city-specific or even neighborhood-specific messaging. Target mobile devices and localize creatives, using the Indonesian language and culturally relevant bonuses or visuals to increase engagement. RichAds ad network experts recommend testing 5-10 creatives to identify the most converting options.

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Victoria Hubkina
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Starting off as an account manager at RichAds, Victoria Hubkina has been immersed in affiliate marketing as a content writer for over 4 years. Her expertise spans all the possible verticals from Gambling to Nutra and various types of traffic. By now, Victoria has written over 100 articles on marketing topics and crafted scripts for RichAds YouTube channel. Beyond work, she indulges in esotericism, film photography, and vintage fashion.
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