Most Crucial Telegram Statistics: Everything You Need to Know in 2026

  • 5 min to read

In March 2025, Telegram reached 1 billion monthly active users, which made the platform more than attractive for advertisers of any kind. A year has passed, and the statistics have changed.

RichAds ad network team has made a compilation of all the crucial info on Telegram that affiliate marketers need to know, from users amount, top regions, demographics, revenue to our own internal stats for advertisers!

Written by

Victoria Hubkina

Experienced writer with solid affiliate marketing and iGaming background.

Head of Customer Service 
at RichAds

Add RichAds as a preferred source on Google

How many users are in Telegram now? Monthly and daily stats

As we’ve mentioned above, Telegram has witnessed exponential growth for the past few years, let’s see the exact figures for 2026!

Surpassing 1 billion monthly active users

In March 2025, Telegram recorded a record-breaking number of 1 billion MAUs, up from 950 million MAUs in July 2024. The trend towards growth reflects the platform’s increasing popularity on an international level.

Source: demandsage.com 

In 2026, Durov hasn’t yet provided fresh stats on Telegram user base, but the platform is growing, holding more than 1 billion monthly active users. Around 2.5 million users join Telegram every day.

Daily active users and session duration

Telegram boasted 450 million daily active users (DAUs) in 2025. Now, the number has grown to 500 million DAUs.

Each of them uses the app for an average of 3 hours and 45 minutes every month, with each session lasting about 1 minute and 21 seconds. That is a satisfactory level of usage that ranks Telegram among the top social media sites in terms of users’ activity.

It has also been recognized as the 7th most popular social media worldwide in February 2025, and it’s keeping the same position through March 2026, according to Statista.

Telegram popularity
Source: Statista

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Telegram demographics, audience interest and GEO insights

Let’s see who actually uses Telegram, where they live and what channels are the most interesting to them!

Telegram user demographics

According to World Population Review, more users on Telegram are male — 59.41% and 40.59% are female.

The below is the age distribution:

  • 31% are aged between 25 and 34;
  • 22.5% are aged between 18 and 24 years.
Source: grabon.in

There are several most popular topics in Telegram, most hyped include news, entertainment, educational and political channels.

Source: Statista

Telegram GEO distribution

Telegram is popular in different parts of the world, let’s see how the audience is distributed across different GEOs.

  • Asia: 38%
  • Europe: 27%
  • Latin America: 21%
  • Middle East and North Africa: 8%
  • North America & Rest of the World: 6%

Speaking about GEOs that download Telegram most, in 2025 the leaders were India, the USA, Indonesia, and Pakistan. In 2026, India, US, Indonesia, Brazil, and Egypt are among the most active ones. 

Telegram downloads by country 2026

Telegram monetization and financial stats

How much revenue does Telegram generate and how successfully is it monetized? Let’s see below!

  • Revenue streams.
    Telegram’s monetization approach involves premium subscriptions and advertising. In January 2025, the platform raked in $13.6 million in in-app revenue. By the early 2026, independent trackers placed Telegram’s baseline monthly revenue at roughly $20 million.
  • Premium subscribers.
    Telegram Premium, introduced in June 2022, offers additional features to subscribers. As of September 2024, the platform had 10 million paying subscribers up from 4 million in December 2023. In 2026, the number has grown to 15 million.
telegram premium users

Telegram advertising stats: RichAds perspective

We also analyze Telegram as a traffic source monthly and have freshest data on ads in Telegram mini apps, such as clickers and tap-to-earn games, this is an ad format provided exclusively by RichAds

This format has a lot more advantages than traditional Telegram advertising:

  • affiliate-friendly content policy, 
  • zero ad blindness, 
  • access to Premium users, 
  • low pricing, starting from $0.015 for push-style ads in Telegram.
Example of push-style ads in TMAs by RichAds

Let’s see the most popular advertising countries and niches for Telegram ads in RichAds now. You can also track the data by following “GEOs and verticals” reports!

Best GEOs for Telegram ads at RichAds now: 

  • USA
  • Indonesia
  • Ukraine
  • Nigeria
  • Türkiye
  • Bangladesh
Telegram GEOs summer 2026

Best verticals to start Telegram ads at RichAds:

  • Gambling;
  • Finance;
  • E-commerce;
  • Betting.

We’ve also made a list of most essential Telegram guides to start your ad campaigns with most success now!

TMA guides for successful ad campaigns:

Conclusion

Telegram’s fastest growth in 2025 is marked by achieving 1 billion MAUs and developing monetization channels, which made Telegram a promising platform for advertisers. The 2026 Telegram statistics prove the success is consistent.

You can make the most of this traffic source by launching your ad campaign at RichAds now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

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Victoria Hubkina
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Starting off as an account manager at RichAds, Victoria Hubkina has been immersed in affiliate marketing as a content writer for over 4 years. Her expertise spans all the possible verticals from Gambling to Nutra and various types of traffic. By now, Victoria has written over 100 articles on marketing topics and crafted scripts for RichAds YouTube channel. Beyond work, she indulges in esotericism, film photography, and vintage fashion.
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