How to Buy Popunder Traffic in 2026

What is popunder traffic?

Popunder traffic is one of the oldest formats in affiliate marketing. It comes from popunders, new browser windows or tabs that open behind the active page when a user visits a publisher’s site.

That’s the key difference between a popunder and a popup. A pop-up jumps in front of the user and demands immediate attention. A popunder is less intrusive. The user only sees it once they close or minimize their current tab. That delay is why popunders usually perform better — users are more likely to be interested in the offer when they have already finished with whatever they were doing.

The clickunder is a close relative that also brings popunder traffic. It works similarly, but instead of opening automatically on page load, it triggers when the user clicks anywhere on the publisher’s page.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Is popunder traffic cheap?

Popunders remain one of the most popular options for affiliates due to their efficiency and low cost. Truly, it’s not a problem to find cheap popunder traffic – the CPM prices usually start from only $0.5. The question is in quality. 

When you buy cheap popunder traffic, you should carefully check the sources, as you may end up with bot traffic. Choose platforms that work with proven publishers and provide practical tools for effective filtering. For example, RichAds offers targeting for Premium traffic from exclusive sources and is equipped with powerful optimization features, like Performance Mode, to help you drive only quality popunder traffic.

Why popunder traffic dominates in 2026: ad format advantages

The low cost is not the only benefit of popunder traffic; here is the list of popunder ad advantages:

• The best ad format for beginners.

Unlike push or native ads, where you need to design creatives and write compelling ad copy, popunder campaigns only require a landing page, which is usually provided by the advertiser. As a result, you can launch faster and spend less time on tests.

• 100% visibility. 

You don’t have to guess whether the ad was seen, because every impression is an actual page load. So when you pay for 1000 impressions, you’re buying 1000 lander openings.

• Adaptability to all devices.

Popunder traffic is very versatile. Computers, laptops, tablets, and mobile phones all allow you to drive conversions on popunders.

• No banner blindness.

Users nowadays are used to advertising, and they mostly ignore sidebar banners and header display ads. But popunder ads are hard to miss, as they open in a new tab and get attention exactly when the user is ready for interaction.

• Brand awareness improvement.

Popunder traffic isn’t limited to subscribers, so you reach the broadest possible audience. Considering its low cost of $0.5 per 1000 impressions, that’s an incredibly cost-efficient way to get your brand in front of thousands of fresh eyes every day.

Best verticals and GEOs for popunder traffic advertising

As we already mentioned, popunder traffic is virtually universal, working not only across all devices, but for most verticals and GEOs, too. Still, some offers work better on pops than others. Because the user lands on the page without explicit intent, popunders work best with aggressive niches and short conversion funnels, when the ad captures attention immediately and encourages fast action.

Top verticals for pop ads

Based on RichAds’ March 2026 data, the top-performing verticals for popunder traffic are:

• Gambling;
• Betting;
• Media;
• Dating;
• Finance;
• VPN.

Top GEOs to buy cheap popunder traffic

What concerns GEOs, you can choose any from Tier 1 to 3 to buy converting yet cheap popunder traffic. Right now, we recommend testing:

• Indonesia;
• USA;
• India;
• Bangladesh;
• Vietnam;
• Pakistan.

At the RichAds ad network, we also analyse GEOs and verticals in combinations to help you achieve high conversion rates.

We update our report regularly based on RichAds’ inner data, so if you want to know what’s trending in the affiliate marketing industry right now and where to run quality popunder traffic, check out our Best geos and verticals guide! 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to buy popunder traffic: step-by-step guide

You already know a lot of theory about popunder traffic, so it’s time to move on to practice and discuss how to buy it. The process is simpler than with other ad formats; however, because popunders deliver high traffic volumes, even small setup mistakes can get expensive quickly. 

To help you make everything right, we outlined all the steps below:

1. Choose a quality CPM ad network

The choice of ad platform is crucial because popunder traffic is more prone to bots. Reputable networks have their own anti-fraud systems and work with reliable publishers to ensure you buy high-quality traffic. For example, the RichAds advertising network utilises AdScore to prevent bots and fraud, and you can request whitelists tailored to your offer to reduce the risk of weak traffic source inclusion.

Check the comparison table of the best popunder ad networks to find your ideal option:

2. Plan your budget

Every pop ad network requires a minimum deposit before campaigns go live; for example, at RichAds, that minimum is $150. Since popunder traffic is cheap, you can start with relatively small budgets. But at the same time, pop ads have enormous traffic worldwide, so you need to be really careful not to burn through your budget on the first try. 

Set caps from the start and monitor campaign metrics closely. You can use automation tools to simplify the process and control spend.

3. Prepare landing pages

Landing pages are the only creatives you need. In some campaigns, you may also use prelanders to warm up the audience, but these are not mandatory.

Landing pages are usually provided by advertisers, but you still need to check their quality and, sometimes, create your own variants for testing. Ensure that the lander loads fast and is optimized for mobile and desktop views. Also, consider localization. The ad content should be in the user’s language, and the page should show locally familiar elements and popular payment methods.

Use spy tools for popunders to study what’s already converting in your vertical. You can also find effective landing and pre-landing page examples in the RichAds blog – we regularly publish popunder guides based on successful affiliate campaigns.

4. Set up tracking

Launching a pop campaign without a tracker is a guaranteed failure. You need S2S postback tracking connected to your affiliate and ad networks so that conversions are attributed to relevant sources, and you can see what’s working.

Popular options include Keitaro, Voluum, Binom, and RedTrack. Many of them have pre-made templates for connecting ad networks and CPA platforms, making setup easier.

5. Create a popunder ad campaign

Finally, you need to create an ad campaign on popunder traffic, setting up all the target parameters and landing page needed. The RichAds ad network offers a simple, easy-to-navigate interface and automatic optimization flows to start with to help you achieve good results from the beginning. Also, you can ask RichAds managers for assistance in creating and running pop ads campaigns!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Campaign optimization: how to run profit from popup/popunder traffic

Getting a popunder campaign live is easy, but making it profitable can be a challenge. To achieve a good boost in CR, follow these tips:

• Separate desktop and mobile campaigns.
  Mobile and desktop popunder traffic have different costs, so this is a good way to save some money. In addition, various devices convert in different ways, and by separating campaigns, you make optimization easier. 
• Give data time to accumulate.
  Wait until a source has received at least 50-100 visitors (ideally more) before making decisions. Too-early optimization is one of the most common and costly mistakes new affiliates make.
• Use white- and blacklists.
  After a few days of campaign running, your tracker will show you which sources are driving conversions and which are burning budget with no results. This data is a good base for whitelists and blacklists. The best strategy is to launch a campaign on the whitelist sources. Ask your manager at the RichAds ad network to provide those.
• Use Micro bidding.
  Most modern networks allow you to adjust CPM bids per source to distribute the budget wisely. Over time, it becomes your powerful margin lever.
• Test multiple landing pages simultaneously.
  To understand what resonates with your audience and increase CTR, you need A/B testing. Run separate campaigns to split-test multiple landing pages and check which one converts better.
• Use built-in automation tools.
  As volume grows, manual optimization becomes too hard. Automation is a great solution, so check what tools your ad network offers. For example, at RichAds, you can use Automated rules to automatically change campaign parameters; Performance Mode to receive new whitelists weekly; and Optimizer to improve settings according to real data. These tools are made specifically to ease the campaign optimization and help get much more profit!

Real cases of popunder traffic advertising

To better understand how to work with popunder traffic, check out real affiliate cases of its use. RichAds ad network works with all the most popular verticals for popunder traffic, including Gambling, Betting, Dating, Finance, E-Commerce, Utilities, Antivirus, Nutra, and Sweepstakes, and covers over 220 countries. We have enough experience and expertise in popunder advertising to help you achieve the best results.

Check out the top cases on RichAds popunder traffic:

• Pop Ads Case Study: Running an E-Commerce Offer in Vietnam (Shopee App)
• Pop Ads Case Study: 310% ROI with Gaming Mobile Subscriptions
• Pop Ads Case Study: mVas Offer On Peru With a 180.58% ROI
• Pop Ads Case Study: Gambling offer on Bangladesh with 119% ROI
• Pop Ads Case Study: Casino offer with 74.48% ROI in Japan

Conclusion

Popunder traffic has been around for decades, and it won’t be slowing down. With low cost, massive volume, easy setup, and remarkable versatility, this format is a top choice for affiliates in 2026. Consider trying it out!

Buy popunder traffic from a reputable ad network like RichAds, launch your campaign, and see how profitable pop ads can be. We have advanced tools and an expert team to assist you in your success. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

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