Australia is one of the world’s biggest Gambling markets. Almost 60% of Australians gamble, and it’s a responsible, high-income audience for affiliate advertising.
In this guide, the RichAds ad network team provides a complete market overview and explains how to gain Gambling traffic in Australia.
Disclaimer:
This material is provided for informational purposes only and intended for individuals 18 years or older (or the legal age in your jurisdiction). It is not an encouragement to participate in gambling.
Gambling involves legal and financial risks — ensure your actions are legal. It’s recommended to follow responsible gambling principles.
We accept no responsibility for the outcomes of using this information or for materials/services on third-party websites.
Australia Gambling Market Overview
Australia is one of the most lucrative Gambling markets in the world, consistently ranking first globally for per-capita Gambling losses – around AUD $1,527.
In 2025, the Australian online Gambling market size was valued at $5.5 billion, and it will continue to grow with a CAGR of 5.67% from 2026 to 2034, reaching $9.0 billion by 2034. Sports betting alone is expanding at 11.2% CAGR.
The major trend shaping Australia’s gambling landscape right now is the move online, and it’s accelerating fast. Smartphones are the dominant device, with over 170 mobile betting apps available in Australia today. In 2025, more than 56.1% of gamblers participated primarily online, and in sports betting, the number is even higher – 88.5%.
Regionally, New South Wales and Victoria account for the majority of Gambling revenue. NSW alone generates AUD $9.3 billion in Gambling. Queensland and WA are also strong, with high Betting demand. The Northern Territory has the highest per-capita losses, but people there mostly gamble offline.
Australian Gambling audience
The Gambling audience in Australia is wealthy, mobile-savvy, and highly engaged, making this country one of the best GEOs for Gambling affiliate campaigns globally.
According to recent research, 58.8% of grown-ups gamble at least once a week. The audience is mostly male: 66.4% of men gambled in the past 12 months, compared with 33.6% of women.
The typical Australian online gambler is male, employed full-time, earning about $70K+ personal or $120K+ in household income. So if you want to run Gambling traffic in Australia, target male sports fans aged 18-44. They bet frequently, spend more, and are the most likely to sign up and deposit through ads. The 25-34 cohort is the fastest-growing and most responsive to digital advertising.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Are Gambling ads in Australia legal?
Australia’s regulatory environment has historically been conducive to the growth of the Gambling market. The Interactive Gambling Act 2001 permitted licensed operators to offer online Betting services, allowing industry expansion.
However, since 2024, the government has changed course and begun tightening regulations, focusing on consumer protection and responsible Gambling practices. Today, Australia’s law bans offshore casinos from offering games to Australian residents. Local Sports Betting operators and lotteries are legal when licensed.
In April 2026, the Australian government announced the country’s most significant Gambling advertising reforms that will take effect from 1 January 2027:
- Maximum 3 gambling ads per hour between 6 am and 8:30 pm.
- Complete ban on gambling ads during live sports broadcasts.
- No ads during school drop-off/pick-up times (8-9 am, 3-4 pm) on the radio.
- No celebrities, athletes, or sports personalities can appear in any Gambling advertising.
- Gambling ads in Australia on digital platforms can only appear for logged-in users verified as 18 or older.
- Users must have the option to opt out permanently.
- Ads are banned in sports venues and on uniforms.
These new requirements shouldn’t make affiliates work harder. On the contrary, brands will most likely shift away from mainstream advertising channels toward affiliate traffic.
What drives Gambling traffic in Australia: top brands and game types
Australians gamble a lot, but not all Gambling types are popular. Ultimately, Sports Betting is the main segment driving Gambling traffic in Australia. The average bet amount is around $940 per person.
Casino games take second place in popularity, even though they are technically illegal for local operators. This segment is dominated by offshore sites.
Australians are also very fond of lotteries, scratch cards, and Bingo. However, the major audience is senior (65+) and prefers offline interactions. Online share isn’t that big.
Popular brands in Australia Gambling offers
The Australian iGaming sector includes a mix of local and global players. Top names to choose for Gambling offers:
- Sportsbet
Australia’s dominant sports betting platform. Aggressive marketing, strong mobile app, covers AFL, NRL, cricket, soccer, and racing extensively. - Ladbrokes & Neds
Second-largest bookmaker. Ladbrokes and Neds operate under the same Entain umbrella. Strong racing coverage, competitive bonuses. - TAB (Tabcorp)
Legacy brand with physical TAB shops and a strong digital presence. Dominant in horse and greyhound racing. Holds exclusive state licenses. - Bet365
An international giant with strong recognition in Australia. Particularly popular for live in-play betting and international sports.
The “big three” — Sportsbet, Entain (Ladbrokes/Neds), and Tabcorp — control over 75% of the wagering market.
If you’re running casino traffic in Australia, consider these brands:
- Vegas Now
- Lucky Ones
- LolaJack
- Skycrown
- JustCasino
- Lucky Dreams
Note that promoting offshore casinos in Australia carries compliance risk.
Best sources to buy Gambling traffic in Australia
Traditional traffic sources are slowly losing their effectiveness for Gambling offers in Australia. Meta (Facebook, Instagram) and TikTok have strict Gambling ad policies, and the Australian government closely monitors all websites to ensure compliance with Gambling promotion rules.
Push and pop ads become the most reliable options for affiliates. They are less regulated and highly targetable, so you can reach the right audience with minimal limitations to consider.
RichAds is one of the top ad platforms for buying Gambling traffic in Australia. The platform offers a premium publisher base and high traffic volumes for push and popunder ads.
Volumes of Pop traffic at RichAds for AU in April 2026:
| Total impressions | Average CPM | Top CPM | |
| Mobile | 173.8K | $0.487 | $0.853 |
| Desktop | 121.8K | $0.419 | $0.734 |
Popunder traffic is more affordable and shows strong results for online casino promotions and general Australia Gambling offers.
Volumes of Push traffic at RichAds for AU in April 2026:
| Total impressions | Average CPC | Top CPC | |
| Mobile | 834K | $0.593 | $1.038 |
| Desktop | 147K | $0.138 | $0.243 |
Push traffic converts especially well for sports betting in Australia around live events like NRL, AFL, and horse racing.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Examples of high-converting Gambling ads in Australia
Australians actively respond to online Gambling ads made around top sports events like the NRL, AFL, Melbourne Cup, Grand National, and more. Horse races, cricket matches, rugby, and football are the main sports that encourage bets.
To drive casino traffic in Australia, your Gambling ads should be localized, mention bonuses, and promote the thrill of playing. As in all Tier-1 countries, Australian gamblers don’t consider casino games a source of income; they play for entertainment.
Pop ads examples
Popunder Gambling ads in Australia usually show potential for big wins or jackpots, provide sports tips or casino overviews, or encourage instant interaction. To boost conversion, you can use engaging pre-landers.
Mobile pop ads examples in Australia:
Push ads examples
In push creatives, use bold, high-contrast colours (green, gold, navy), money, chip, or casino elements imagery, and a short, punchy text with a clear CTA.
How to gain Gambling traffic in Australia: best strategy
We’ve gathered several tips to help you successfully run Gambling traffic in Australia:
- Focus on the male Sports Betting audience.
Use male-oriented visuals, direct language, and action-oriented CTAs. Avoid generic casino angles — sports betting converts 2-3x better for Australians. - Localize everything.
Use AUD pricing, Australian sports leagues, local slang (“pokies”, “Aussie”), and Australian cultural references (fishing, 4WDs, royal theme). - Optimize for mobile view.
The majority of online Gambling traffic in Australia comes from mobile. If your ads aren’t mobile-optimized, you’re losing conversions. - Use pop ads for volume + push for intent.
Pop ads give you mass reach at low CPM — use them to run awareness campaigns and test offers cheaply. Push notification ads reach users who’ve opted in — they ensure high intent. Both formats are available on the RichAds ad network, so you can test what works best for your Australia Gambling offer. - Test aggressively.
Always have 5-10 creative variants running simultaneously. Test different angles, headlines, images, and CTAs to find a winning combination. - Set up conversion tracking.
A good S2S postback tracker (Voluum, Keitaro, BeMob, RedTrack) is non-negotiable for proper optimization. Only with a tracking tool, you can monitor real campaign performance. - Stay compliant.
Australia’s regulations for casino ads are strict. Always include required responsible Gambling disclaimers and avoid messaging that could appeal to minors. - Use Premium sources and whitelists.
To help you get the most converting casino traffic in Australia, the RichAds ad network offers Premium sources that have shown good results in other Gambling ad campaigns. You can also ask your personal manager for whitelists tailored to your offer and setup. - Constantly optimize your campaigns.
Monitor metrics from day one to adjust bids and blacklist underperforming sources. To automate the process, you can use Target CPA, Performance Mode, and Automated Rules at RichAds.
Conclusion
Australia is a top GEO for Gambling ads in 2026. The market is large, users spend more than anywhere else, and demand for online Gambling grows fast. To succeed there, you should comply with local rules, choose reliable traffic sources like pop and push ads, localize your ads, and optimize wisely.
A campaign running on quality Gambling traffic from the RichAds ad platform, with well-designed creatives and powerful optimization, can be highly profitable in Australia. Leverage our Premium publisher base, deep targeting options, and support from an experienced team. Launching at RichAds is the best way to buy converting Gambling traffic in Australia today.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
FAQ: Gambling and Casino traffic in Australia
Yes, but advertising is tightly regulated. Gambling itself is legal, and promoting licensed betting services is allowed. However, affiliates must avoid targeting users under 18, making misleading claims, and using restricted formats like certain TV/radio placements. Online casino promotion is in a grey area, as many offers come from offshore operators.
According to the RichAds guide, the most effective and reliable sources are push and pop ads. They ensure high CTR and scalability, and work well for betting and casino promotion. Native ads are also effective for advertorial-style funnels, but most Gambling-related websites are closely monitored and sometimes banned.
Push and pop traffic are less affected by strict advertising rules.
Focus on simple funnels and use pre-landers to warm up users and increase conversion. The ads should be mobile-friendly and localized. The RichAds ad network experts recommend highlighting bonuses, free spins, and big wins to catch users’ attention.
Yes, affiliates can buy Gambling traffic from ad networks. Platforms like RichAds provide premium traffic with push, in-page, pop, and direct click placements that convert well for Australia.
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