Tabunder ads

What are tabunder ads?

Tabunder ads, also known as popunder, onclick, or clickunder ads, open in a new browser tab behind the one a user is currently viewing. The ad is only visible, when the user finishes what they are doing and closes their current tab. That’s why tabunders are one of the less disruptive formats in affiliate marketing, yet they still guarantee visibility.

How tabunder ads work?

When a user visits a page that carries popunder code, a JavaScript triggers a landing page loading in a new background tab. The exact trigger depends on how the script is configured — sometimes simply opening the page is enough, while in other cases user must click anywhere on it.

Because the landing page is displayed directly, there is no need for creatives or intermediate ads. The offer is front and center the moment the user notices the new tab.

What is the difference between tabunder, onclick, popunder and clickunder ads?

The answer is none – tabunder meaning is the same as popunder’s or clickunder’s. It’s the same ad format called by many names. So when you’ll be looking for tabunder traffic, consider that it might be called different by ad networks.

There is also a popup format – another type of pop ads, which works differently. Pop-ups appear above the current tab, interrupting the user. They are more aggressive and more likely to be closed immediately. That’s why affiliates usually prefer to work with popunder (tabunder) traffic – it has higher engagement potential.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Benefits of tabunder ads

Tabunder ads are discreet and highly effective. It’s one of the most best-performing formats in affiliate marketing, having many advantages:

• No banner blindness
  Tabunders appear in an entirely new tab, so they are impossible to scroll past or ignore the way a banner ad can be.
• Less restrictions
  Platforms like Google and Meta impose tight limits on advertising gray niches like Gambling and Finance. With tabunder traffic, you won’t have such restrictions, as affiliate networks offer a more loyal moderation.
• Simple to launch
  With tabunder ads, you don’t need creatives; a landing page is everything. Basic targeting, a single URL, and a modest budget are enough to get a first campaign running within minutes.
• Low entry cost and global reach
  Tabunder traffic is more affordable than other formats. CPM bids can start as low as $0.5 for Tier 3 geos and $1 for Tier 1, with global coverage at many networks.
• Works across all devices
  Tabunder ads run on desktop, laptop, tablet, and mobile, giving advertisers access to the broadest possible audience with one campaign type.

The best verticals for tabunder ads

Virtually all niches consistently perform well with tabunder traffic. The evergreen list includes:

• Dating
• Gambling
• Betting
• Ecommerce
• Finance
• Sweepstakes
• Software and Utilities
• Smartlinks.

However, the leaders of this list can change monthly. Based on current data for Spring 2026, the top-performing verticals for pop ads are:

• Dating;
• VPN;
• Gambling;
• Business;
• Software.

The best GEOs for running tabunder traffic

Tabunder traffic tends to be stable worldwide, with some top-performing countries. For example, in Spring 2026, the active audience on this format hasn’t significantly changed in comparison to previous season. Brazil and Germany have been added to the list, providing more responding users. Indonesia, the USA, Bangladesh, and Vietnam have remained among the top GEOs.

The list of the best GEOs for pops:

• Indonesia;
• USA;
• Bangladesh;
• Vietnam;
• Brazil;
• Germany.

We also regularly update the best geo-vertical bundles for pop ads:

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Tabunder ads examples

Tabunder ads just like popunders don’t require creatives or banners to promote offers. Landing or sometimes pre-landing pages define the main creative. They present the offer straight away, reducing the steps to conversion. You can find landing pages for offers at affiliate networks that provide them.

Let’s see some examples of tabunder ads landing and prelanding pages for different verticals.

VPN tabunder landing page

Gambling tabunder prelender

Utilities landing page for tabunder ads

Finance tabunder landing

E-Commerce landing page for tabunder ads

Where to buy tabunder traffic

Most ad platforms don’t sell tabunder traffic exclusively — these ads come alongside popunder and clickunder inventory. Some networks may bundle all pop formats together, and others distinguish them by trigger mechanism. When comparing networks, check whether the platform separates popup from popunder, and whether CPM pricing differs between them.

RichAds ad network (previously known as RichPops) provides tabunder, on-click, popunder and clickunder traffic. It works according to the CPM (cost-per-mille) model where you pay for 1000 impressions.

When it comes to prices, CPM costs at the RichAds advertising network start from a minimum amount — $0.5, and they may differ depending on the chosen GEO.

7 tips for running profitable tabunder campaigns

Advertising offers via tabunder ads is simple. However, there are some insights that may help you boost performance and increase profitability:

1. Test multiple landing pages
   Never launch a pop campaign with a single landing page. Test several pages simultaneously to identify which converts best. For some verticals, you may also need a pre-lander – test different options as well.

2. Split desktop and mobile campaigns
   The two traffic types have different CPMs, different conversion patterns, and different user behaviors. Keeping desktop and mobile pop traffic separate makes optimization much easier and often saves money.

3. Start on Premium traffic sources
   Rather than burning budget across every available source, begin testing on a curated Premium set at the RichAds ad network. You get more representative data faster and at lower cost.

4. Use a tracker to filter bot traffic
   Ad network filtering catches most invalid traffic, but a good tracker is still required. Given the high volumes that popunder campaigns generate, even a modest bot rate adds up quickly. Plus, trackers help you monitor metrics in real time, so you can optimize faster.

5. Optimize from day one
   Optimization directly impacts conversion rate. You can use automated tools like Performance Mode to simplify the task. This algorithm creates whitelists for your campaign and updates them weekly without manual intervention.

6. Request whitelists from your account manager
   A whitelist of top-converting sources for your specific geo and niche can dramatically improve ROI. Ask your manager at RichAds to provide one.

7. Leverage automation
   Tabunder campaigns generate large volumes of data, that’s why advanced optimization tools like Automated rules are a must. The network’s algorithms can pause underperforming sources and targets without requiring constant manual review, working by your pre-set rules – you control all parameters, and the algorithm does the work.

Conclusion

Now you know what are tabunder ads, how they work, and how to advertise with this format. To get a profit from launching tabunder ad campaigns, you only need a well-designed landing page and thoughtful optimization strategy. Experienced affiliate marketers usually find an offer and launch it in different ad networks to see where it converts better.

Tests tabunder traffic in RichAds to see how profitable this format can be. With Premium sources, smart optimization tools, and knowledgeable manager support, you can test campaigns more effectively and spend less.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Related articles:

• Popunder ads: What is it & how to earn
• How to buy Popunder traffic?
• How to make money with Pop up ads
• 7 Best verticals for Pop ads and Popunders
• How mobile pop traffic works
• PRO tips to increase your chances with pop ads
• How to choose the best popunder ad network
• How to promote online Gambling on popunders
• 20 best popunder ad networks
• 6 best pop ads & popunder spy tools (1 closed)

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