What makes a good sports betting affiliate program
Before picking a sportsbook affiliate program, you should review all the terms carefully. Some programs pay fast and fair; others bury you in fine print about carryover, holding periods, and active player quotas. And sometimes you only find out about the requirements after you’ve already sent traffic.
To help you make an informed decision, we’ve pulled the list of critical details you should check:
- Commission model. Does a sportsbook affiliate program pay CPA (a fixed fee per depositing player), RevShare (a cut of what the sportsbook earns from your players), or a hybrid?
- Payout terms. How often does the program pay, what’s the minimum payout, and which payment methods does it support?
- GEO coverage and licensing. Which countries can you promote in, and is the operator actually licensed there?
- Carryover rules. Does a bad month for your players wipe out your balance, or does it reset?
- Tracking and support. Is there a real-time dashboard, and can you reach an account manager when something breaks?
We’ve checked each program across these five points, and we’ll add notes to our overviews.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
The best sports betting affiliate programs for 2026
According to our criteria, we found 16 top sports betting affiliate programs:
For each, we cover the commission structure, payout details, GEOs, and what to watch out for.
Bet365 Partners
Bet365 is probably the most recognizable sportsbook brand in the world, and its affiliate program reflects that scale. It’s licensed across multiple jurisdictions (UKGC, MGA, and others) and converts well because players already trust the name.
Highlights:
- RevShare starting at 30%, scaling up to 35% for high-volume partners, paid for the lifetime of the referred player
- CPA and hybrid deals are available, but only through manager negotiation
- Monthly payouts, paid by the 25th, with a €100 minimum via bank transfer or Skrill
- Strong in the UK, Australia, Canada, Mexico, Brazil, Peru, Spain, Sweden, Estonia, and Germany
- Not available for traffic from France, Italy, the Netherlands, Turkey, and some other restricted markets
Important notes: Bet365 applies negative carryover, and you need at least 15 active depositing players a month to keep getting paid.
1xBet Partners (1xPartners)
1xBet runs one of the widest-reaching sportsbook affiliate programs, active in more than 60 countries. It’s a good fit if most of your traffic comes from emerging markets like Africa, Latin America, and Southeast Asia.
Highlights:
- RevShare starts at 20% for the first three months, then drops to 15% by default; top-performing affiliates can negotiate up to 40%
- Custom CPA and hybrid deals available depending on GEO and traffic quality
- Weekly payouts every Tuesday, with a low $30 minimum and 200+ payment methods
- Strongest in Brazil, Turkey, Nigeria, Kazakhstan, India, Indonesia, Kenya, and Vietnam
- Sub-affiliate program pays up to 2% on referred affiliates’ earnings
Important notes: Negative balances carry over if you bring in fewer than four new depositing players in a week. Payouts can be held for up to 90 days during traffic verification.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Pinnacle Affiliates
Pinnacle has built its brand around sharp, low-margin odds and high betting limits, which attract serious, high-value bettors. That makes its affiliate program a good match for affiliates that work with experienced sports bettors and esports fans.
Highlights:
- RevShare fixed at 30% for the first three months, then tiered up to 35% based on how many depositing players you bring in
- CPA available on request, negotiated directly with a manager
- Monthly payouts on the 1st, with no fixed minimum amount
- Accepts both fiat and digital payments
- Licensed and active in 150+ markets, including Canada, Brazil, Chile, Japan, India, and Vietnam
Important notes: Pinnacle applies negative carryover and has a fairly long restricted-country list (the US, UK, most of Western Europe, and Australia). For payouts, you need at least 5 new referrals a month to qualify.
Betway Partners
Betway is part of the Super Group portfolio and runs a straightforward, transparent sports betting affiliate program. It’s a solid pick for affiliates who want a well-known brand without an overly complicated commission structure.
Highlights:
- Tiered RevShare from 25% (1–10 referred players) up to 40–45% for affiliates bringing in 100+ players
- Custom CPA deals available for approved affiliates
- Payouts within 1–10 business days, no maximum withdrawal, minimum €100 (€700 for bank wire)
- No revenue bundling across products and no admin fees taken out of commissions
- Licensed under both the UKGC and MGA, with a multi-brand portfolio (Betway Casino, Spin Casino, Hippodrome, Dream Bingo)
Important notes: Tracking is session-based, so conversions need to happen relatively quickly after the click. Negative carryover also applies here.
William Hill Affiliates
William Hill has been around for over 90 years, and its affiliate program still uses the well-established Income Access tracking platform. It’s a dependable, but slightly old-school, sportsbook affiliate program.
Highlights:
- 30% RevShare on sports betting, casino, live casino, and games (15% on bingo and poker)
- CPA and hybrid deals are negotiable based on traffic quality
- Monthly payouts around the 25th, €100 minimum (some e-wallets allow as low as $5)
- 30-day cookie window
- Available in the UK, Spain, Italy, Gibraltar, and the US, with a fairly long restricted list elsewhere (France, Belgium, the Netherlands, Australia, Turkey, and more)
Important notes: Negative carryover applies, and losses can roll into the next payout period until they’re settled. Good fit for affiliates focused on regulated Western European markets.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Tonybet Affiliates
Tonybet is a Tier-1 licensed operator with offices in Estonia, Latvia, and Spain. It’s a solid fit for affiliates who’d rather work with stricter, better-regulated GEOs than chase the widest possible country list.
Highlights:
- RevShare from 20–30% as standard, rising to 35–50% for top-tier partners
- CPA available on request; sub-affiliate commission of 5%
- Monthly payouts, €100 minimum
- “No bundling” policy keeps sportsbook and casino results separate, so a bad month on one product doesn’t wipe out the other
- Licensed and active in Canada, the UK, Ireland, Spain, Malta, and several other regulated European markets, with a 30-level VIP program that helps with player retention
Important notes: Negative balances carry over, and some affiliates report payment delays, so it’s worth confirming timelines with your manager before scaling a new GEO. An admin fee is also deducted before commissions are calculated.
Melbet Partners
The Melbet sports betting affiliate program has been active since 2012. It offers one of the more flexible commission structures on our list, with six options to choose from. That flexibility makes it easier to match a deal to whatever traffic type you’re running.
Highlights:
- RevShare from 25% to 40%, plus CPA, CPL, CPI, hybrid, and sub-affiliate options
- Choice of weekly or monthly payouts, paid every Tuesday, with 3–5 business days processing
- Low $30 minimum payout, with support for bank transfer, Skrill, Neteller, and alternative methods
- Covers 100+ countries, including Brazil, India, Peru, Bangladesh, Kazakhstan, and Pakistan
- Marketing materials available in 60+ languages
Important notes: No access to most of the EU, UK, or US. You’ll need at least 5 active players a month to keep standard rates. Negative carryover applies, and some affiliates have reported payment delays, so keep an eye on your statements.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
22Bet Partners
22Bet runs a multi-brand operation (22Bet, BetLabel, 22 Casino, and others) and has picked up several industry awards for its sportsbook and casino products. It’s a reasonable middle ground between the huge emerging-market brands and more regulated operators.
Highlights:
- RevShare from 25% up to 50%, plus CPA deals up to €800 (lower for some GEOs, around $350–600)
- Hybrid and a 5% sub-affiliate rate are also available
- Monthly payouts, $50 minimum, via bank transfer, Neteller, or Skrill
- 30-day cookie window
- Active in 70+ countries, including Australia, Brazil, Germany, India, Japan, Mexico, and South Korea
Important notes: Negative balances reset rather than carry over, which is a genuine plus. The program runs on the NetRefer platform, so tracking and reporting are reasonably solid.
Pin-Up Partners
Pin-Up runs one of the largest affiliate networks — 25,000+ partners and counting — focused on CIS, Latin America, South Asia, and Africa. It offers a full menu of commission types, plus notably fast payout turnaround for RevShare.
Highlights:
- CPA up to $200 per player, RevShare 40% on sports and 40–50% on casino, plus a hybrid RS+ option
- RevShare paid within 3 days, CPA twice a month, with no hold period
- $50 minimum payout via BTC, USDT, wire transfer, Visa, Mastercard, or Capitalist
- Strong in CIS, Latin America, South Asia, and Africa
- 3% commission on sub-affiliate earnings, plus branded iOS and Android apps to promote
Important notes: Registration is approval-based, so expect some vetting before you’re approved for offers. A 3-day RevShare payout turnaround is unusually fast for the sports gambling vertical.
Odds96 Partners
Odds96 is a smaller, more focused sportsbook affiliate program built around cricket betting in South Asia. If your traffic already lives in India or Bangladesh, it’s worth a look.
Highlights:
- RevShare from 50%, CPA from $30, hybrid deals available, plus a 5% sub-affiliate rate
- $50 minimum payout via bank transfer or USDT
- RevShare paid monthly, CPA paid twice a month
- Negative balances reset
- Primary GEOs are Bangladesh and India, with a long restricted-country list elsewhere
Important notes: This isn’t a sports betting affiliate program for broad, global traffic. Odds96 specializes exclusively in Bangladesh and India, but these are two of the most active betting markets, so it can be a great option.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Parimatch Affiliates
Parimatch has built its name partly through high-profile sports sponsorships. Its sports betting affiliate program leans into markets where the brand already has strong recognition — particularly India, Africa, and parts of the CIS region.
Highlights:
- RevShare up to 45%
- Full product range beyond sportsbook: bingo, esports, live casino, virtual sports, and lottery
- No negative carryover reported
- Strong in Nigeria, India, Kazakhstan, Belarus, and Brazil
Important notes: Parimatch is built for affiliates operating in emerging betting markets. You’ll need well-localized creatives, and the program can provide those.
Betsson Group Affiliates
Betsson Group operates more than 20 brands under one roof, giving affiliates access to some of the industry’s top names. It’s a good option if you want to test different sportsbooks and casino brands without signing up separately for each.
Highlights:
- RevShare up to 40–45%
- One dashboard covers sportsbook, casino, esports, live casino, and P2P poker offers across all brands
- No negative carryover reported
- Active across a wide GEO spread, including Argentina, Brazil, Canada, Chile, and Colombia
Important notes: With 20+ brands to choose from, you can test several offers side by side and decide which specific brand converts best for your traffic based on data.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
1Win Partners
1Win is a well-known betting operator. It has grown quickly in Latin America and parts of Asia, and its sports betting affiliate program offers some of the highest RevShare rates.
Highlights:
- RevShare up to 50–60%; CPA also available, up to $250 per player
- $70 minimum payout, paid weekly on Tuesdays; CPA can be paid daily
- Covers sports, casino, esports, live casino, and virtual sports under one program
- Strong presence in Brazil, Canada, Argentina, Chile, and India
Important notes: Negative balances can carry over and be deducted from future commissions.
GG.Bet Affiliates
GG.Bet splits its focus between traditional sports betting and esports. It’s a good pick if your audience includes gamers or overlaps with streaming content.
Highlights:
- RevShare 40–60% on sports and esports, 30–50% on casino, tiered by first-time deposits; CPA up to $600
- $100 minimum payout (€500 for wire transfer)
- Weekly payouts
- Dedicated esports betting markets alongside standard sportsbook offers
- Active in Canada, Greece, Norway, Sweden, Denmark, and more
Important notes: Negative carryover applies, so the program pairs best with steady, predictable traffic.
Win-Offers
Win-Offers is one of the newer names on our list — founded in 2024. However, it has already won the “Best Affiliate Program: Betting” award at AFFHUB CPA Voice in 2025, and it covers a distinct set of European GEOs that some of the bigger programs don’t prioritize.
Highlights:
- CPA from $120–450, RevShare 35–50%, plus a hybrid and a 3% sub-affiliate rate
- $100 minimum payout, paid twice a month
- Payment via bank transfer, Bitcoin, e-wallets, Mastercard, Payoneer, PayPal, UnionPay, or Visa
- Approved in Austria, Hungary, Germany, Italy, Ukraine, Switzerland, the UK, and France
- Negative balances can be reset on request
Important notes: An admin fee of 10–15% applies before commissions are calculated.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Everygame Affiliates
Everygame (formerly Intertops) has been operating since 1996, making it one of the oldest sportsbooks still active today. Despite its age, it has a user-friendly dashboard and is suitable for beginner betting affiliates.
Highlights:
- Tiered RevShare: 20–35% on sports and casino, 15–30% on poker, based on net gaming revenue
- Sub-affiliate commission of 5%
- Monthly payouts, with a minimum of $10. Payment methods include bank transfer, Bitcoin, EcoPayz, Mastercard, Neteller, PaySafeCard, Skrill, and Visa
- Restricts around two dozen countries but stays open to most Western and US traffic
Important notes: Negative balances reset rather than carry forward. A solid option if part of your traffic is US-based.
Comparison table: sportsbook affiliate programs at a glance
Picking the single best sports betting affiliate program can be challenging. To simplify the comparison step, we’ve gathered all the valuable information into one clear table:
| Program | Commission | Payout frequency | Min. payout | Best GEOs |
|---|---|---|---|---|
| Bet365 Partners | RevShare 30–35%, CPA on request | Monthly | €100 | UK, Brazil, Canada, Spain |
| 1xBet Partners | RevShare 15–40%, CPA/hybrid | Weekly | $30 | Brazil, Nigeria, India, Turkey |
| Pinnacle Affiliates | RevShare 30–35%, CPA on request | Monthly | None (5 refs required) | Canada, Brazil, Chile, Japan |
| Betway Partners | RevShare 25–45%, custom CPA | 1–10 business days | €100 | UK, Italy, Spain, Denmark |
| William Hill Affiliates | RevShare 15–30%, CPA/hybrid | Monthly | €100 | UK, Spain, Italy, US |
| Tonybet Affiliates | RevShare 20–50%, CPA on request | Monthly | €100 | Canada, UK, Ireland, Spain |
| Melbet Partners | RevShare 25–40%, CPA/CPL/CPI/hybrid | Weekly or monthly | $30 | Brazil, India, Pakistan, Peru |
| 22Bet Partners | RevShare 25–50%, CPA up to €800 | Monthly | $50 | Brazil, Germany, India, Mexico |
| Pin-Up Partners | RevShare 40–50%, CPA up to $200 | Weekly (RevShare) / twice monthly (CPA) | $50 | CIS, LatAm, South Asia, Africa |
| Odds96 Partners | RevShare from 50%, CPA from $30 | Monthly (RevShare) / twice monthly (CPA) | $50 | India, Bangladesh |
| Parimatch Affiliates | RevShare up to 45%, CPA up to $300 | Monthly (RevShare) / twice monthly (CPA) | $100 | Nigeria, India, Kazakhstan |
| Betsson Group Affiliates | RevShare 25–50% | Monthly | €50 | Brazil, Argentina, Canada |
| 1Win Partners | RevShare 50–60%, CPA up to $250 | Weekly | $70 | Brazil, India, Argentina |
| GG.Bet Affiliates | RevShare 40–60%, CPA up to $600 | Weekly | $100 (crypto) / €500 (wire) | Canada, Sweden, Norway |
| Win-Offers | RevShare 35–50%, CPA $120–450 | Twice monthly | $100 | Austria, Germany, Italy, UK |
| Everygame Affiliates | RevShare 20–35% | Monthly | $10 | US, Western markets |
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Sports betting affiliate marketing: tips to succeed in 2026
Picking a good sportsbook affiliate program is your first step. Then you need a smart affiliate marketing strategy for promoting a sports betting offer.
Our expert tips can help you get everything right and achieve top results from the start:
- Match the offer to the GEO. A high headline commission means nothing if the operator isn’t licensed or popular in the market you’re sending traffic from. Check GEO coverage before you commit your budget.
- Start with CPA if you’re new. CPA gives you a fixed, predictable payout per depositing player, which is easier to test and scale.
- Move to RevShare once you trust your traffic. RevShare pays less upfront but can outearn CPA over time if your referred players stick around and keep betting.
- Time your campaigns around top betting events. Traffic converts better around major matches and tournaments, since interest and betting activity naturally spike.
- Monitor metrics closely. Compare CTR, conversion rate, and actual FTDs across campaigns to determine which combination is worth scaling. Check out what software your program uses and set up a reliable tracker to get real-time data.
And of course, choose traffic sources wisely. Look for ad networks specifically built for gambling and betting offers, like RichAds. The platform offers the highest-converting ad formats, including pre-roll ads, push, in-page, popunder, native, direct click ads, and Telegram ads. It works across 220+ GEOs and provides advanced optimization and automation tools to help you test multiple sportsbook affiliate programs side by side.
Conclusion
The best sports betting affiliate program is the one that suits your traffic, your GEOs, and your monetization strategy. If you’re new to the vertical, read our guide on how to become a sports betting affiliate and choose a beginner-friendly program with minimal requirements. Test with CPA to learn how your traffic converts, then expand and move to more profitable RevShare deals.
RichAds ad network managers can help you gain maximum profit from your sports betting offer!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
FAQ on sports betting affiliate marketing
The income varies enormously and depends almost entirely on traffic volume and quality. Affiliates just starting out might earn a few hundred dollars a month, while established affiliates running high-volume traffic to multiple GEOs can earn tens of thousands of dollars monthly, especially once they have a base of long-term, actively betting players for RevShare deals.
According to the RichAds ad network team’s guide, most sports betting affiliate programs offer both, plus a hybrid option that combines the two. CPA is predictable and good for testing new traffic; RevShare can pay more in the long run; and Hybrid deals give you a smaller CPA payment upfront plus a reduced RevShare cut, splitting the risk between affiliate and operator.
Negative carryover means that if your referred players win more than they lose in a given month, your commission balance goes negative, and that balance carries into the next month.
For example, if you earn $500 in commissions but your players win $800 from the sportsbook, your balance becomes -$300, and you’d need to earn that back before seeing any payout the following month.
Regulated Tier 1 markets like the UK and Germany usually offer the highest CPAs, often in the €50–€120 range. However, the competition there is fierce, and the requirements are also stricter.
Tier-2 and 3 markets like Brazil and India can actually be more profitable. They offer lower CPAs (roughly €10–€40), but traffic costs are also low.
Yes. Most sportsbook affiliate programs accept traffic from social media, streaming platforms, Telegram channels, and other traffic sources. You can launch your campaign on a sports gambling ad network, like RichAds, and run pre-roll, push, direct click, and pop ads there.
Programs mostly care about the traffic quality, so you need a network with a proven publisher base and strong anti-fraud protection.
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