The main sports events and dates to remember:
- WTA Finals (Tennis): 7–14 Nov 2026, Riyadh
- Nitto ATP Finals (Tennis): 15–22 Nov 2026, Turin
- FIFA U-17 World Cup (Men): 19 Nov – 13 Dec 2026, Qatar
- Australian Open (Tennis): 17–31 Jan 2027, Melbourne
- AFC Asian Cup (Football): 7 Jan – 5 Feb 2027, Saudi Arabia
- Super Bowl LXI: 14 Feb 2027, Inglewood, CA
- Indian Premier League (Cricket): ~Mar–May 2027, India
- The Masters (Golf): 8–11 Apr 2027, Augusta, GA
- FIFA Women’s World Cup: 24 Jun – 25 Jul 2027, Brazil
- Wimbledon (Tennis): 28 Jun – 11 Jul 2027, London
Major sporting events: October 2026 to July 2027
We’ve curated a list of major sporting events worldwide, with a focus on the biggest events in popular Asian sports, as Asia is one of the most profitable regions for Betting.
| Event | Date | Location | Gender | Event Size | Description | Title Sponsor / Backer |
|---|---|---|---|---|---|---|
| Pro Kabaddi League – Season 13 | ~Oct–Dec 2026 (TBC) | Multiple cities, India | Men | Domestic franchise league | India’s premier professional kabaddi league, huge domestic TV reach. | Historically Vivo; sponsor for S13 unconfirmed at publish time |
| FIFA U-17 World Cup (Men) | 19 Nov – 13 Dec 2026 | Qatar | Men | World Championship (youth) | FIFA’s global U-17 men’s football tournament. | FIFA partners (Adidas, Coca-Cola, Visa, Qatar Airways) |
| Nitto ATP Finals (Tennis) | 15–22 Nov 2026 | Turin, Italy | Men | Season-ending championship | Top 8 ATP singles players and doubles teams of the season. | Title sponsor: Nitto (Nitto Denko Corporation) |
| WTA Finals (Tennis) | 7–14 Nov 2026 | Riyadh, Saudi Arabia | Women | Season-ending championship | Top 8 WTA singles players and doubles teams of the season. | Backed by Saudi Arabia’s PIF (WTA strategic partner) |
| ILT20 Cricket League | 22 Nov – 20 Dec 2026 | United Arab Emirates | Men | Domestic franchise league (international players) | UAE’s T20 franchise league, growing Gulf cricket market. | Title sponsor: DP World (DP World ILT20) |
| Davis Cup Finals (Tennis) | 24–29 Nov 2026 | Bologna, Italy | Men | World team championship | Men’s international team tennis championship. | Title sponsor: Rakuten |
| FINA World Aquatics Championships (25m) | 1–6 Dec 2026 | Beijing, China | All | World Championship | Short-course swimming/aquatics world titles. | World Aquatics global partners (no single title sponsor) |
| Australian Open (Tennis) | 17–31 Jan 2027 | Melbourne, Australia | All | Grand Slam | First Grand Slam of the tennis year, hard court. | Title partner: Kia |
| AFC Asian Cup (Football) | 7 Jan – 5 Feb 2027 | Saudi Arabia | Men | Continental championship | Asia’s premier men’s national-team football tournament. | AFC commercial partners (regional sponsors incl. Yili, TCL) |
| IHF Men’s World Championship (Handball) | 13–31 Jan 2027 | Germany | Men | World Championship | Top international men’s handball tournament. | IHF global partners |
| Super Bowl LXI (American Football) | 14 Feb 2027 | Inglewood, CA, USA | Men | National championship final | NFL season finale; one of the most-watched single sporting events worldwide. | No title sponsor — NFL corporate partners (Pepsi, etc.) |
| Rio Open (Tennis) | 13–21 Feb 2027 | Rio de Janeiro, Brazil | Men | ATP 500 | Leading South American clay-court tennis tournament. | Rio Open presented by Claro (regional telecom sponsor) |
| FIS Alpine Skiing World Championships | 1–14 Feb 2027 | Crans Montana, Switzerland | All | World Championship | Biennial world titles across alpine skiing disciplines. | FIS global partners (Audi, Longines) |
| Six Nations Championship (Rugby) | 5 Feb – 13 Mar 2027 | Europe (multi-venue) | Men | International championship | Annual rugby union championship among six European nations. | Title sponsor: Guinness (Guinness Six Nations) |
| BNP Paribas Open (Tennis) | 28 Feb – 14 Mar 2027 | Indian Wells, USA | All | ATP/WTA 1000 (Masters-level) | One of the largest combined men’s/women’s tour events outside Grand Slams. | Title sponsor: BNP Paribas |
| ISU World Figure Skating Championships | 17–21 Mar 2027 | Tampere, Finland | All | World Championship | Top international figure skating competition. | ISU global partners |
| Indian Premier League (IPL) 2027 (Cricket) | ~Mar–May 2027 | India (multi-city) | Men | Domestic franchise league (world’s richest T20 league) | World’s most commercially valuable cricket league; massive Indian/global viewership. | Title sponsor: Tata Group |
| The Masters (Golf) | 8–11 Apr 2027 | Augusta, GA, USA | Men | Major championship | First men’s golf major of the year, played annually at Augusta National. | No title sponsor — broadcast partners only (tradition of no naming rights) |
| Boston Marathon (Athletics) | 19 Apr 2027 | Boston, USA | All | World Marathon Major | One of the six World Marathon Majors, oldest annual marathon. | Title sponsor: Bank of America |
| NCAA Men’s Final Four (Basketball) | 3–5 Apr 2027 | Detroit, USA | Men | National championship | Culmination of US college basketball’s March Madness tournament. | NCAA corporate partners (no single title sponsor) |
| PGA Championship (Golf) | 20–23 May 2027 | Frisco, TX, USA | Men | Major championship | Second men’s golf major of the year, run by the PGA of America. | No title sponsor — PGA of America corporate partners |
| French Open / Roland-Garros (Tennis) | ~May–Jun 2027 | Paris, France | All | Grand Slam | Clay-court Grand Slam, one of tennis’s four majors. | Title partner: BNP Paribas |
| UEFA Europa League Final (Football) | 26 May 2027 | Frankfurt, Germany | Men | Club final | Final of Europe’s second-tier men’s club football competition. | UEFA club competition partners (Heineken, PlayStation, etc.) |
| U.S. Open (Golf) | 17–20 Jun 2027 | Pebble Beach, CA, USA | Men | Major championship | Third men’s golf major, run by the USGA at Pebble Beach. | No title sponsor — USGA corporate partners |
| Africa Cup of Nations (Football) | 19 Jun – 18 Jul 2027 | Kenya, Tanzania & Uganda | Men | Continental championship | Africa’s premier men’s national-team football tournament. | CAF commercial partners (regional sponsors vary) |
| FIFA Women’s World Cup | 24 Jun – 25 Jul 2027 | Brazil | Women | World Championship (Olympic-scale) | Largest women’s football tournament globally; first Women’s World Cup in South America. | FIFA partners (Adidas, Coca-Cola, Visa) |
| Wimbledon Championships (Tennis) | 28 Jun – 11 Jul 2027 | London, UK | All | Grand Slam | Oldest and most prestigious tennis tournament, grass court. | No title sponsor — official suppliers Rolex, IBM, Slazenger |
| World Aquatics Championships | 26 Jun – 18 Jul 2027 | Budapest, Hungary | All | World Championship | Swimming, diving, water polo and artistic swimming world titles. | World Aquatics global partners |
Check out the upcoming major sporting events and launch a dedicated campaign to drive highly converting traffic from Asia.
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ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Why do you need the sports calendar?
Sports Betting is one of the most seasonal verticals in affiliate marketing, and demand follows the sports schedule.
Every tournament, league season, cup, or championship brings fans and viewers to the screen, and a large share of them go looking for odds. Traffic grows around key fixtures and peaks around the final, and you can get that traffic if you know the big sporting events coming up.
Studying the sports calendar in advance lets you:
- Get through moderation on time. Betting creatives, landing pages, and offers need to be reviewed and approved before the peak traffic.
- Test before the competition grows. The weeks before a tournament are the time to test GEOs, ad formats, offers, and creatives, while bidding is less crowded.
- Match the offer to the GEO. Betting rules and licenses differ by country, so the host location and the audience of each event decide which offers can run where.
- Prepare tracking and optimization. Trackers, postbacks, and whitelists should be set up and checked before the first match, so you can scale the winning combinations during the event.
- Cover the whole season. A year-round view helps you spread the budget across events instead of chasing one peak, and fill the gaps between big tournaments with leagues and regional competitions.
- Warm up the audience early. Draws, squad news, and pre-tournament odds create demand days or weeks before the opening fixture. You don’t want to miss this traffic.
The list above provides a quick overview of upcoming major sporting events, so you can map each event to your offers and GEOs.
Conclusion
The season ahead is packed with events that draw millions of fans and online viewers. Tennis majors, football championships, the Super Bowl, the IPL, and Asia’s own favorites like badminton and kabaddi each create a massive demand that you can capitalize on.
Use this sporting events calendar to plan your traffic: pick your GEOs, prepare creatives and landing pages, and launch your Betting campaign on RichAds. The platform covers over 220 GEOs, provides advanced optimization tools, and supports eight top formats, including popunders, push, direct click, pre-roll, and Telegram ads.
Sign up on RichAds right now and get ready before the next big event kicks off!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
FAQ
According to the RichAds ad network’s list, the biggest events are the three tennis Grand Slams of 2027 (Australian Open, Roland-Garros and Wimbledon), Super Bowl LXI on 14 February 2027, the FIFA Women’s World Cup in Brazil (24 June – 25 July 2027), the AFC Asian Cup in Saudi Arabia (7 January – 5 February 2027) and the IPL 2027 in India.
As of mid-October 2026, the next events on the RichAds ad network’s sports calendar are Pro Kabaddi League Season 13 in India (about October–December), the WTA Finals in Riyadh (7–14 November), and the Nitto ATP Finals in Turin (15–22 November).
Additionally, the FIFA U-17 World Cup starts in Qatar on 19 November, and the ILT20 cricket league follows on 22 November in the UAE.
The 2027 schedule includes the Australian Open, AFC Asian Cup, IHF Men’s World Championship, FIS Alpine Skiing World Championships, Super Bowl LXI, Rio Open, Six Nations, BNP Paribas Open, ISU World Figure Skating Championships, IPL, the Masters, NCAA Final Four, Boston Marathon, PGA Championship, Roland-Garros, UEFA Europa League Final, US Open (golf), Africa Cup of Nations, FIFA Women’s World Cup, Wimbledon, and the World Aquatics Championships.
See the full table in the RichAds ad network blog for dates and host cities.
The Grand Slams (Australian Open, Roland-Garros, Wimbledon, and the US Open), the Super Bowl, the Six Nations, the Masters, the PGA Championship, the US Open in golf, the Boston Marathon, the IPL, the Pro Kabaddi League, and the season-ending tennis finals are annual.
The answer depends on the GEO. But the RichAds ad network experts note that football tournaments such as the FIFA Women’s World Cup, the AFC Asian Cup, and the Africa Cup of Nations generally draw large international audiences.
Also, cricket’s IPL dominates in India, the Super Bowl leads in the USA, and tennis Grand Slams bring steady traffic across many countries.
You can find the 2026-2027 list of sporting events in the RichAds ad network blog. It covers major global and Asian sporting events from August 2026 to summer 2027, with dates, locations, event sizes, and title sponsors.
Bookmark it and use it as your working sports calendar when you plan your campaigns.
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