Adult CPA Marketing in 2023: Full Guide

Profitable niches change every year, but this does not apply to adult traffic in CPA marketing — such verticals remain profitable no matter what.

In this guide, we will analyze how to promote adult cpa offers and have a great income! We’ll provide you with the best GEOs, different approaches to creatives, converting traffic sources, as well as tips for launching adult ads at RichAds.

Definition of Adult Advertising

Before we get down to a detailed analysis of this niche, let’s give a clear definition of adult advertising in CPA marketing.

Adult advertising is an umbrella concept for promoting adult content offers. It includes Dating vertical (porn, webcam, adult dating, 18+ games, intimate toys), as well as Nutra (men’s health).
Creatives and landing pages with nudity are used to promote such offers.

RichAds Team

How much can I earn from adult CPA marketing in 2023?

Obviously, the answer is a lot! The thing is that in recent years adult content has become more diverse, and there is an exciting niche for everyone. Undoubtedly, adult content will be popular no matter what, it’s not influenced by seasonality and pandemics, such queries are always at the top of search engines.

Not only adult offers can convert, but also other verticals on adult traffic. Note that if you use both mainstream and adult traffic, your CR will increase greatly and better results will be achieved.

Another reason why it has become more profitable and easier to launch adult ads is the absence of restrictions. Many advertising networks allow using creatives and landing pages without censorship, RichAds is no exception! It’s now possible to launch adult offers with any creatives and landing pages, you just need to ask your manager for a whitelist of adult sources.

Traffic types for adult offers

Adult offers can be launched on different traffic channels. We’ll analyze in detail the most popular of them below, as well as discuss the pros and cons of each format.

  1. Social networks. The main advantage of promoting adult offers via Instagram Facebook and TikTok is the possibility of segmenting the audience by age, gender, interests. This way you can narrow or expand your target audience as much as possible.
    The disadvantage of these formats is the censorship that exists due to the content policy of social networks.
  1. Native ads. This type of traffic is integrated into the website’s interface as naturally as possible and looks organic. This way it inspires great interest in the reader, because the notification does not resemble an advertisement at all. Accordingly, Adblock does not apply to this type of advertising, which is also its advantage.
    The disadvantage is that after clicking on the ad, users often feel deceived, because the creatives are usually misleading. Ultimately, this decreases the quantity and quality of traffic as well as decreases the level of trust of the publisher.

Both formats work quite well for adult CPA marketing, the only drawback is the restrictions on using nudity on creatives. Luckily, there are many ad networks, including RichAds, that provide other formats such as push and in-page push that have no censorship. Let’s analyze their advantages below!

Why do push and in-page push work best?

There are several reasons why these formats convert:

  • No censorship. Both of the formats allow using creatives, landing and pre-landing pages with adult materials. There’s no need to be afraid of bans anymore or waste you time on cloacking and censoring your creatives.
  • 100% delivery of ads and the absence of banner blindness. If we are talking about classic push notifications, the user who subscribed to them will definitely receive your advertising message. Even if he is temporarily offline, he’ll see a notification on his phone as soon as he is online again. No message will be missed as people tend to check notifications that appear directly on their smartphone screen.
  • Low price per click. For these formats, CPC starts at $0.003, which makes them available for the test, and won’t allow you to waste the budget. We recommend paying special attention to the in-page push — it’s one of the most inexpensive formats in RichAds.

What is RichAds?
? Push and pop ads,
? Domain redirect traffic,
? CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
? CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Adult creatives: working approaches

There are many approaches for promoting adult offers, you just need to find the one that will convert for your ad. You need a test to find this out — we recommend using at least 5-10 creatives per campaign.

  1. Use the proximity effect.
    It is crucial to show that the desired object is located in the area of a potential client, this will arouse genuine interest in him. You can specify the number of kilometers or the city to narrow your target audience.
  1. Make a creative in the local language.
    This will make your ad more trustworthy for the user and will definitely encourage him to click on the creative. You can also use various emojis to show that the girl who sent the message is now online and is waiting for a response.

Important: if you manage to translate the ad into the local language of a particular region, the CR will increase several times. Don’t hesitate to ask your manager at RichAds for help with creatives for your GEO, he’ll provide them for free.

  1. Demonstrate video or audio icons.
    This approach is very effective, because it creates a sense of personalization and immediately captures attention. It creates the illusion of a real message due to the emojis and icons, it actually motivates to click and watch the video.
  1. Use diversity.
    Diversity plays an important role for both regular and adult dating, because tastes actually differ. Don’t limit your creatives only to blondes, use photos of brunettes as well. The same thing with age — it’s hard to say which age group will convert on your GEO, try everything!
  1. Show realistic images.
    This method works especially well with men’s health offers. You can indicate the number of centimeters in the text and show the real effect on the creative in order to seem reliable and trustworthy for the user.

Converting GEOs for adult verticals

We have made a list of the best GEOs for adult verticals this summer. If you are not sure which country to choose, pay attention to them:

Best GEOs for Adult Dating at RichAds:

  • USA
  • Japan
  • China
  • Finland
  • Vietnam
  • France
  • Russia
  • Germany
  • Sweden
  • Denmark

Best GEOs for Men Health at RichAds:

  • India
  • Saudi Arabia
  • Peru
  • Bangladesh
  • Pakistan
  • Nepal
  • Spain
  • Chile

How to promote adult offers profitably?

Unfortunately, there is no universal formula for launching adult ads profitably, but there are several recommendations that will help you increase CR and get a cool ROI!

Choose the best traffic sources

As you know, RichAds offers an opportunity to launch adult ads without restrictions, it’s possible to use nudity both on creatives and landing pages, but only on certain traffic sources. Please, note that all these sources belong to the Premium group and their CR is 61% higher than that of the Standard ones.

Important: the most up-to-date whitelist of sources can be requested from your manager at RichAds.

Add at least 5-10 creatives

We recommend adding at least five creatives for your campaign to get enough clicks and a nice CTR. First of all, it will help you to test several options at once and find the most converting approach.

Secondly, it will help you to segment the audience and target several groups with different interests at once, so you’ll get more conversions.

Choose proven targeting

If it’s your first time launching adult offers, use time-tested targeting.

According to our statistics, the best converting targeting is:

  • adult companies convert well on mobile traffic,
  • iOS devices for in-page push,
  • latest Android versions for classic push ads.

Use spy tools

The adult offers market is quite wide and full of diverse offers, so you need to keep abreast and always be aware of the competitors approaches.

Before launching a campaign, always do your own research on a specific region and niche in order to understand the users preferences. Do not copy the creatives of other marketers, otherwise you risk getting a really low CTR!

Set frequency cap

Although push notifications is quite an unobtrusive format, we recommend setting the frequency cap due to the specific nature of adult creatives.

Undoubtedly, this kind of ads can seem too intimate for users, so you’d better set one impression per user a day, this is the best option.

Optimize the campaign

The key to any successful campaign is optimization. It allows to disable inefficient sources and target only those sites that bring conversions at the desired price.

We understand that there is not always enough time to optimize campaigns manually, so we suggest using features that automate or speed up this process for you — Automated Rules, Optimizer, Target CPA.


We hope this article helped you to understand how to make money on adult marketing in 2023 and get the maximum profit.

If you are still not sure how much money you can earn promoting adult offers, don’t hesitate and test the traffic at RichAds, you won’t be mistaken!

What is RichAds?
? Push and pop ads,
? Domain redirect traffic,
? CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
? CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Learn more about promoting Adult ads on the RichAds Youtube channel

RichAds team prepares at least two webinars per month on affiliate marketing topics. A recent webinar focused on adult ads. During the webinar, the webcam niche and its peculiarities were discussed.

Subscribe to our YouTube channel and click the bell icon not to miss new videos. We plan to add at least 5 videos about Adult ads in affiliate marketing this month.

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