Affiliate marketing industry results overview in 2023

In this article RichAds has prepared an overview on trends and results in the affiliate marketing industry in 2023, gathered from 18 CPA-networks!

Affiliate marketing industry in 2023

Affiliate marketing industry has been consistently growing throughout the last decade. According to Statista, affiliate marketing worth can be shown in spending only in 2022 — over $8.2 billion, in comparison to $5.4 billion in 2017. Thus, the affiliate marketing industry worth in 2023 and 2024 is expected to keep that pace!

We asked 19 affiliate networks and ad networks to share their experience in this year, along with what they expect the affiliate marketing industry to be in 2024!

This is the best way to evaluate the progress in industry, as these are the main affiliate marketing industry participants!

Affiliate marketing industry trends and overview in 2023

RichAds

RichAds

Ad network

RichAds is a very noticeable ad network that’s been on the market for almost 6 years now. RichAds provides affiliate marketers with more than 200 GEOs from Tier 3 to Tier 1, and five powerful ad formats: Push ads, iOS In-page Push ads, Pop ads, Native ads and Direct Click traffic. More to that, the average ad impressions on the platform count in 5 billion!

We managed to attend significant amount of conferences such as AWSummit 2023 in Bucharest, Affiliate World Europe 2023 in Barcelona, Gaming & Affiliate Marketing Event (GAME) 2023 in Athens, Scandinavian Gaming Show (SGS) 2023 in Stockholm, SiGMA Europe 2023 in Malta and Affiliate World Asia in Bangkok!

This year RichAds focused on Latin America, since huge traffic volumes are being driven in that region, especially Brazil. Also there’s been observed new profitable GEO entering — South Africa, that highly converts on Gambling.

As for the verticals, Nutra offers are being slightly reduced, while Gambling and Betting niches just keep the same high CR every time of the year. With the growth of the iGaming industry and expected regulations, next year seems to be the perfect for iGaming offers in the affiliate marketing industry.

Push ads

Push ads showed really great results this year. The most converting verticals for Push ads in 2023 were Gambling, Betting and Antivirus!

As for GEOs, the most converting ones for Push ads are USA, Indonesia, India and Bangladesh. They held the highest positions every day of the year, and most likely will keep them also in 2024.

iOS In-page Push ads

iOS In-page Push ads are the ad format that allows to reach iOS users, since usual subscription-based advertising is not available for them.

They showed their effectiveness in promoting offers in such niches as Gambling, Dating and E-Commerce. The amount of offers promoted on In-pages also increased!

Speaking of GEOs, the best results on In-page Push ads showed the following — USA, Indonesia and India. Also Brazil and France entered the top sometimes, which is not a surprise given how profitable Brazil’s been in general for affiliate marketing industry in 2023.

Pops ads

Pops ads have been around for a long time, and even in 2023 they proved that capable of bringing high CR once again!

The most profitable verticals that Pop traffic could manage were Gambling, Betting, Media and E-Commerce.

The top GEOs for Pop ads were USA, Indonesia, Vietnam and Türkiye, since these countries highlighted as bringing best volumes and conversions.

Direck Click

Direct Click traffic works as redirecting ad format, which redirects user to the landing page if domain that user typed in URL page was misspelled.

This year Direct Click was highly appreciated in promoting offers in Gambling, E-Commerce, Finance and Telecom. These verticals guaranteed high profits from this ad format most time.

The best GEOs for this ad format are considered to be USA, Indonesia, Brazil and Türkiye, as they appeared on traffic volume and conversions tops all the way.

We make a monthly report on the best converting GEOs and verticals, plus bundles for the best results. Follow the tag “The best GEOs and verticals” to get first-hand impressions on what’s happening in the industry based on one of the biggest ad networks!

RichAds platform

As for our platform — we focused on improving user experience, and now feature Predictor, an AI-based system that can predict the amount of traffic in an ad campaign, based on bid amount! Also we improved our in-house masterpiece, Performance Mode, which automatically sets the best optimization for your campaign and provides weekly whitelists!

You can follow the news on RichAds platform in the sections about updates and features, to keep updated on what we offer to improve your ad campaign results!

Yellana

Yellana

CPA network

“Yellana CPA network showed great results, especially in such verticals as Gambling and Betting, that were being quite successful promoted in the Brazilian market, among the rest. Our determination led to a significant growth in both our advertiser and affiliate list, providing over 500 various offers, including the in-house ones.

We also made our presence at very important affiliate marketing industry conferences such as i-Con, Affiliate World Europe, SiGMA Europe, and Affiliate World Asia, spreading our influence.

Another significant step was made with launching of our in-hose online platform, now being an ecosystem for our affiliates and advertisers. This accomplishment justifies Yellana’s top-tier placement in affiliate marketing industry in 2023, as our dedication led to excellence this year.

2024 is anticipated to bring severe upgrades for our platform, which would cause a high-paced increase in numerous verticals, particularly Finance. We also aim to take part in conference such as iGB Affiliate London, and make many significant initiatives come true!”

Terra Leads

Terra Leads

CPA network

“2023 was a pretty good year in terms of the gut, a variety of categories that have caught a second youth, such as anti-alco, cystitis, and haemorrhoids were great.

We think a lot of people were affected by the economic and political situations in the world.

In 2024 we expect to increase our product line even more, expand the GEO coverage of countries, and prepare some pleasant surprises for the affiliate marketing industry and partners to multiply the joint profit.”

3SNET

3SNET

CPA network

“As for 3SNET, 2023 had its ups and downs! We were flooding the offers with traffic and just as quickly the brands were running out of budgets, but in overall it was very interesting!

Moreover, the ups and downs went hand in hand:

• Gained a very good expertise in the USA and really know how to run this GEO. To be honest, along the way we devastated a very popular volume offer.
• We continued to skim off Brazil. A regulator who will close the shop with ASO/PPC and this GEO will remain for the “chosen ones”.
• Romanian-Croatian hype: a short but pleasant time. We are expecting something optimized with lower rates, but still with a good profit.
• Africa – an interesting case here. The bids for PPC auctions are higher than the CPA rates, so it looks more like a joke, unfortunately the ROI was lost there.
• KZ is in the TOP 10 of our GEOs. We really hope that new products in this region will continue to hold their own.

Plans for 2024 from Head of Sales: “Look for a young hot promising GEO like Brazil a year ago, jump into interesting non-standard GEOs, expand the selection of popular but less presented GEOs in 3SNET.”

AdCombo

AdCombo

CPA network

“2023 was the most successful year for the beauty sphere in affiliate marketing industry. Trends may change in CPA marketing, but it will always be an area of stability.

• Latin America continues to please with its volumes.
• Arab region is still a bottomless ocean
• In the US, new products are appearing.
• Europe is pleasing with white approaches.
• Africa is scaling.

AdCombo continues to evolve.

We’re improving technical and marketing features, optimising the team. We are the biggest player and the best in the beauty industry and lead generation. We try to solve the problem of fraud and low-quality content as much as possible. We believe that the future lies in stable win-win strategies: for the advertiser and for the affiliate.”

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

AdsEmpire

AdsEmpire

CPA network

“How was the year 2023 for us at AdsEmpire? Let’s highlight the key aspects:

• Our top-performing traffic sources included display, member area, push notifications, and Google Ads.
• Notably, due to changes in Google and Snapchat policies, Google traffic no longer held the same priority, and affiliates were increasingly adopting classic methods of running traffic, which led to an increase in traffic purchases on tubes.
• Our personal significant achievement in 2023 was the successful development of our Smartlink.
• On a global scale, the subscription dating market experienced a decrease, while the coin model saw an increase.

Looking ahead, we see our ambitious plans for 2024 as follows:

• Our advertisers are planning to provide us with exclusive coin and hybrid brands with unlimited caps.
• Technical enhancements are in the pipeline to boost our partners’ EPC.
• We’re going to organize online dating events for both our community and aim to treat our partners with exclusive bonuses and favourable conditions!”

Affstream

Affstream

CPA network

“2023 was a very busy year for the Affstream team. We successfully went public, strengthening our position in the affiliate marketing industry, attended many conferences and significantly expanded our partners’ network around the world.

We’ve done a great job of introducing new affiliate offers, over 200+ offers, including exclusive local brands that are hard to reach for affiliates.

Our main focus is on Latin America (Brazil, Chile, Peru), Asia (Bangladesh) and South Africa, currently about 90% of traffic comes from these regions.

If we talk about plans for 2024, the main focus will be on the development of the business ecosystem in the company – to develop new sources within our media buying, to promote the marketing company, to expand the portfolio of local brands and by the way it is already planned to bring to public several of our exclusive offers.”

Alpha Affiliates

Alpha Affiliates

CPA network

“In 2023, Alpha Affiliates excelled in key European GEOs while expanding its reach to emerging markets. The company is committed to positively impacting the affiliate marketing landscape, with big plans for major industry conferences in 2024, including SiGMA, iGB London, and iGB Amsterdam.

As for future plans, Alpha Affiliates aims to expand its footprint into LATAM in 2024. Further development of AI technologies and reinforcement of local gambling legislation are expected to be main 2024 trends in iGaming.”

CPA Queen

CPA Queen

CPA network

“2023 was rich with emotions – from unpleasant to very good ones.

This year we performed at the conference and enlarged our customer base to 1000 people.

2024 will be a very ambitious year for us. We plan to roll out a major update to our marketplace, increase brand awareness in Western and Asian regions, and also release a lot of interesting content!”

CPA Roll

CPA Roll

CPA network

“2023 will be remembered for great results, especially in the Sweepstakes, Software & Antiviruses verticals. We worked hard to offer you the most delicious, exclusive conditions and promotional materials that really work.

Next year we plan to provide you with even more unique opportunities for traffic flow under even more interesting conditions. 2024 is shaping up to be a very exciting year, so buckle up and get ready to take off!”

Golden Goose

Golden Goose

CPA network

“In 2023, the largest growth for Golden Goose was in the Asian region. Indonesia, Pakistan, Bangladesh, Philippines, Cambodia are represented in the catalogue with different service topics and exclusive LPs. The end of 2023 is marked by significant growth in Ethiopia and Nigeria, our high-converting offers help affiliates to stay on top in the ad networks in terms of traffic.”

Juddy biz

Juddy biz

CPA network

“2023 passed quickly at Juddy, giving a lot of emotions and reasons for additional automation! Over the past year, JUDDY has improved the security of system accounts and increased the number of offers offered to partners, including new services from popular operators! The indicators for offers with the current BS flow have also increased! And the already convenient and detailed statistics have become even more convenient!”

MaxBounty

MaxBounty

CPA network

“MaxBounty’s RevShare offers continue to generate substantial earnings for affiliates as 2023 comes to a close. Speciality items especially gift boxes and multi-item packages were especially popular leading to increased holiday conversions.

In 2024 we expect these high conversions to continue but with an expected shift from gift-related campaigns to Nutra and Finance.”

MaxWeb

MaxWeb

CPA network

“2023 has been a year of enormous growth for MaxWeb, the VSL space and affiliate marketing industry as a whole! 

As it comes to a close, we’d love to highlight some of the most noteworthy takeaways from the year. 

All of the classic evergreen niches kept up their steam throughout 2023, such as Weight Loss, Nerve Pain, Vision and Blood Sugar. However some new ones have entered the arena, namely Gut Health which had a huge rise this year and we’re expecting it to only get bigger in 2024!

MaxWeb travelled very well spreading awareness about our brand and the VSL side of affiliate marketing industry in 2023. This is a crucial yet enjoyable aspect of building the best CPA network in our industry.”

MyLead

MyLead

CPA network

“According to MyLead’s internal statistics, in 2023, the most popular and profitable verticals among webmasters were categories such as E-Commerce, Nutra and Dating.

Promotion methods through SEO and ASO performed exceptionally well. Conversions were also successfully generated from Facebook and native advertising. MyLead continued to monitor the actions of publishers who generate quality traffic and actively collaborated with them, offering improved conditions. Additionally, the expansion of the offer assortment continued, including partnerships with well-known global brands.

As of today, MyLead’s catalog includes 5300+ affiliate programs. Furthermore, in the fall of the past year, the platform launched a free course for new publishers on Telegram.

In the coming year, MyLead plans to further develop its course, introduce a new website, and launch a new panel for webmasters.”

Shakes Pro

Shakes Pro

CPA network

“In 2023, Bangladesh has been a very profitable GEO, that transformed from ‘two products country’ into a full-sized GEO for many Nutra offers throughout the year. Africa has been great for the entire year: new English, Arab and French speaking countries appear on the radars.

MyTarget has closed, so everyone who promoted with them leaned to VK and native ads. Sufficient increase in MGID and alike among those who started promoting on Facebook, which remains in the top in terms of traffic volume in our CPA network.

In 2024 we expect a complete renovation of our in-house offers, along with new GEOs in Africa and Asia!”

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

Traffic Light

Traffic Light

CPA network

“Capacitive creatives will continue to work in 2024. AI are now writing them, and partners will be able to focus on optimizing campaigns.

Of the GEOs, Africa is growing fast, and Traffic Light has already launched Meridian Nutra offers in Algeria and Nigeria, and are targeting other countries on the continent.”

Traforce

Traforce

CPA network

“In 2023, short video platforms such as TikTok, YT Shorts and FB Reels strengthened their position as a source of traffic for the Dating vertical. Networks and advertisers learned how to work with this traffic and made it as much in demand as member area and Facebook targeting.

In general, the same approaches worked as audience interests and triggers do not change radically. More niche offers were created for different sexual preferences of the target audience, and Onlyfans educated millions of users around the world to regularly pay for such content.”

Wewe Media

Wewe Media

CPA network

“In the eventful year of 2023, we forged ahead, expanding networks and fostering collaborations, though not without a few hurdles along the way.

As we stride into 2024, our aim is to fine-tune strategies, bolster partnerships, and uncover fresh avenues for growth.”

The future of affiliate marketing industry?

As of the future of affiliate marketing industry, its trends show only growth and rapid expansion. Once covering only high-converting GEOs affiliate networks now spread out and explore all the world. Next year won’t be an exception, since approximately affiliate marketing industry worth will reach about $40 billion in 2024!

We at RichAds never doubted the stars that affiliate marketing industry would catch, so we prepared our platform for any amount of traffic volume. Just now you an launch ad campaigns on Push ads, iOS In-page Push ads, Pops ads, Native ads and Direct Click traffic. Don’t wait for 2024 to come, start making profit with RichAds’ quality traffic right now!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.