Best ad networks for Gambling advertisements

However, with the growth of competition, it is necessary to stay up-to-date on the trends and know what type of traffic is worth working with. Trending sources such as Google, SEO and social networks have many limitations and difficulties in setting up, not to mention the price of traffic. That is why in 2024 it is worth paying attention to simpler, but converting sources — push, pops, direct click as well as native advertising (native ads).

In the article we have analyzed 10 best Gambling networks that offer these traffic sources on several criteria and are ready to present you with the latest data!

Top 10 Gambling Ad networks

RichAds
PropellerAds
Adsterra
Popcash
Adcash
Evadav 
Clickadu
Pushground
Zeropark
Admaven

In the end of the article, you can find a full comparative chart with all the crucial criteria on all the ten networks.

Find a list of more than 30+ push ad networks at AllPushNetworks.
Search for the latest reviews, coupons, user’s ratings and useful guides there.

Why choose alternative sources for Gambling ads?

In 2024, the choice of traffic sources is so wide that even an experienced affiliate can get lost in the available options.

If you want to get great results, but don’t have time to understand the launch peculiarities and ways to bypass the restrictions and not get banned, you should pay attention to alternative options — push, pops and direct click.

• Push ads.
  This type of traffic is ideal for Gambling offers, because there are no restrictions on creatives’ content at all. Users subscribe to receive such notifications themselves, so the audience is quite interested. Moreover, this format showed excellent results for the Gambling vertical in 2023, according to the RichAds report.

• Pops.
  Another format that has no restrictions on the only creative needed — landing page, and is as easy to set up as possible. To apply it, you only need a link to the offer, and the user will be directed to your landing page when clicking on a specific script on the site. This format is great for Gambling, because the target audience of this niche is really impulsive.

• Direct click.
  This format attracts the most engaged audience. The thing is that the user is already looking for similar sites, and with any typo in the site URL or search query, they get redirected to your site, for example, by writing “1xbit” instead of “1xbet”. This source has a very high CR and short transition path from registration to deposit.

Below you will find a comparison of 10 nets providing such types of traffic on seven criteria that will certainly help you make the right choice.

Step#1. Check out available types of traffic

All the affiliates know which traffic sources convert for them best of all, taking into account their experience and peculiarities of the niche.

Based on years of working with Gambling traffic, we’d figured that such offers work with push, pop and direct click format best of all, so we’d pay attention to these points while looking for top gambling networks. All of the ten platforms offer various types of traffic, make sure you choose the most efficient and quality ones.

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Important: it’s also convenient when the sources are divided into categories or groups according to traffic quality. For instance, at RichAds you can find Premium, Standard, Remnant and New sources. 

Step#2. Look for the big GEO selection

Trends in terms of GEOs change monthly, so it’s crucial to pay attention to the amount of GEOs that Gambling advertising networks offer. Obviously, the more, the better it is for an affiliate, as it means that they can target different Tiers and still get great volumes.

It’s crucial to find out if the countries you’re working with are available in advance. To check volumes at RichAds, use Predictor or consult your account manager.

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Step#3. Learn which payment methods are available

When finding the best gambling ad networks for publishers and advertisers, learn what options of payment are available. Make sure there are no huge commissions and there are at least a couple of methods that are suitable for you and work in your country.

Here works the same principle as with the GEOs, the more, the better! If you plan to have a long-term cooperation with a particular casino network, you’ll need to make payments quite often, so don’t be mistaken.

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Step#4. Find out about anti-fraud techniques

Obviously, no one wants to work with gambling ad networks without any guaranteed quality of traffic. In order to get the best results, a network needs to assure its clients that the traffic they provide is protected.

Moreover, using several anti-fraud techniques shows that the platform cares for the users and wants them to get great results and HQ traffic.

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What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

Step#5. Discover minimal bid and deposit

When testing a new gambling network, it’s crucial to learn about the minimal deposit in advance. What’s more, some networks offer bonuses if the deposit is quite big, which is perfect for testing.

Also we’d recommend to start with the bid that’s a bit bigger than the minimal one, in order to get the necessary amount of traffic and collect enough data. 

Ad network	RichAds	PropellerAds	Popcash	Evadav	Zeropark	Clickadu	Adsterra	Adcash	Pushground	Admaven
Minimum bid	$0.005 CPC	$0.005 CPC	$0.0005 per unique visitor	$0.01  CPC	$0.005 CPC	$0.001 CPC	$0.001 CPC	—	$0.001 CPC	$0.01 CPC
Minimum deposit	$150	100 for credit cards and $1000 for Wire Transfers	$5 for all the methods except Payoneer ($50) and wire transfer ($1,000)	$100	$200	$100	$100	$1000 for the managed platform and $100 for the self-managed platform	$100	$1000 for managed, $100 for self-managed

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Step#6. Determine targeting options

Having a wide range of targeting options is essential for marketers to effectively reach their desired audience. The more targeting options available on an ad network, the easier it is for marketers to optimize their campaigns and reduce expenses.

Some crucial targeting options that should be available everywhere include GEOs (cities and regions), devices, browsers, and operating systems. 

These options allow marketers to narrow down their target audience and reach the most relevant users. Other targeting options, such as IP targeting, can also be beneficial in determining the target audience.

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Step#7. Identify optimization tools 

Last but not least, we’ll have a look at one of the most vital aspects for affiliates, which is optimization. Any gambling network shall offer features to make the process easier and faster for advertisers. 

In 2024, ad networks offer various AI features to assist with optimization.

These include:

• Target CPA.
  This algorithm automatically creates blacklists and whitelists, as well as utilizes Micro bidding to achieve the desired conversion price. It is simple in setting up and requires no additional effort from affiliates.

• Performance Mode.
  This AI tool reduces campaign costs by automatically updating blacklists and whitelists on a daily basis. The advantage is that it does not require a tracker, as the algorithm will identify the best converting sources without setting up a postback.

• Automated Rules.
  With this feature, marketers can generate blacklists based on their own preferences. No special effort is needed; simply make a rule and see how expensive or non-converting sources are automatically turned off.

• Micro Bidding.
  This function allows advertisers to customize bids for specific sources, which assists in reducing the costs. By alternating bids for various traffic sources that work ok and bring conversions but are a bit more expensive than a marketer wants, advertisers can optimize their campaigns and achieve better results.

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Optional Step: evaluate the expertise in Gambling

It’s always a bonus if a network has wide expertise in the niche you’re working with. It can be a blog with tips or insights, a YouTube channel or even well-known experts that represent this or that network.

For example on RichAds’ YouTube channel you can find loads of educational and useful materials related to affiliate marketing industry, and working with Gambling niche. We regularly share such content as webinars, roundtable discussions, recording of panel discussions from conferences and events, and interviews with experts. As a result we have an entire format, Ads&Grans talks, dedicated to discussions with industry experts: product owners, SEO-promotion specialists, advertisers and operators.

On our YouTube channel you can find content on the most popular affiliate marketing verticals, included:

More than that, RichAds team regularly gets invited to big iGaming conferences and events to share in-depth expertise. We even won an SiGMA award in 2022 as the best iGaming traffic source of the year!

Don’t forget to check our blog!
To get even more info on working with online Gambling traffic and advertising, check out our blog! We’ve posted hundreds of articles on dealing with this niche and helped many marketers increase their results.

Top Gambling ad networks: a detailed comparative chart

Now you can compare all the ten ad networks in one chart and see the whole picture.

Make sure you evaluate all the points wisely!

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Conclusion

As online Gambling industry grows and starts looking more attractive, the competition gets more fierce. Not only for those who push the product side of it, but also among advertisers, who’d likely to seek for more effective ways to promote this niche’s offers. And this is the time to turn to ad networks that provide quality Gambling traffic!

We at RichAds ad network have been working with Gambling traffic for years, providing advertisers with opportunity to profitably promote such offers. On our platform you can launch an ad campaign on over 200+ GEOs from Tier 1 to Tier 3, run on any of five powerful ad formats. Start your online Gambling promotion campaign right now!

What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.