Best Telegram creatives examples in 2025

Determining the audience of advertisements on Telegram

Since Telegram features almost a billion in monthly active users and various options for addressing them via the platform, it’s reasonable to suggest that there are potentially millions of people who could be the target audience for many offers. At the same time, that incredible diversity of outreaching channels poses a challenge for promotion as you can never know for sure which source would be fit to advertise certain verticals and products.

In fact, different advertising types on Telegram offer quite a broad variety of ways to outreach and work with the audience regarding ad creatives formats, targeting options, and possible source design adjustments. Those will depend on the exact promotion channel (TMAs, sponsored messages, ad posts in channels) but nevertheless be aligned with common tendencies.

Example of Telegram ads audience research by RichAds

Each month we share a report on the best geos and verticals at RichAds with up-to-date insights on promotion trends on various traffic sources, including Telegram ads in Mini Apps. Based on campaigns’ performance on our platform we determine the audiences of which countries show the highest response, what niches gain the most conversions and calculate appropriate geo-vertical bundles!

For example, according to our data in February 2025 Telegram ads in mini applications were shown the highest interest from users of the USA, Germany, Indonesia, Türkiye, Ukraine and Bangladesh.

Regarding the niches that accumulated the most profits promoted via Telegram Mini App ads, in February 2025 those were of E-Commerce, Gambling (iGaming), Finance, Betting and Trading verticals in affiliate marketing.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best examples of creatives for Telegram ads in Mini Apps

Not so long ago, we at RichAds introduced a fresh ad format in Telegram Mini Apps, combining the best practices of setting up and launching campaigns in the promising promotion channel. While prioritising popular clicker and casual games on Telegram as traffic sources, we’ve utilised all the platform capacities to make such advertisements as native to any kind of app as possible in terms of user-friendly creatives. As a plus, at RichAds there are several creative types for ads in Telegram, for example, push-style, interstitial and embedded banners, distinguished by the secondary image formats.

Basically, creatives for ads in Telegram mini applications look a lot like push-notifications, and mostly consist of a:

• icon, similar to push ads’ one by the size and format;
• title, limited by up to 30 characters;
• description, limited by up to 60 characters;
• banner (for interstitial and embedded formats).

All those elements placed on a creative altogether serve as a single button, which if clicked will redirect users from Telegram to the next step of the marketing funnel.

Top Telegram Ads examples

Telegram Ads is the official advertising platform by the messenger that targets only public channels with over 1000 subscribers in form of ‘sponsored messages’ below all posts. As the Telegram team claims, the targeting options for this type of ads don’t include users’ private information, only the channels which are required to be picked manually.

The creatives for Telegram Ads look like a coloured banner, appearing to users as soon as they have scrolled the channel content all the way down, and usually consist of:

• small header, serving as a title that highlights the advertiser brand or URL-address;
• message, that might contain over 150 characters, including emojis;
• icon;
• button, containing a link that redirects users to the next stage (channel, text chat bot, website, etc.).

Examples of Telegram advertisements in channels

This is one of the most common advertising types in Telegram, originated way before Telegram Ads platform and TMAs became a thing. The usual workflow of advertising in Telegram channels is done by either negotiating with each channel owner individually or addressing specialised agencies. The latter implies targeting channels manually, or by categories, while the overall success of such an ad campaign depends on how relatable the advertising content might be for the users.

Generally, advertisements in Telegram channels are the same as regular publishings or posts, and consist of:

• image, as the main required creative, sometimes optional;
• text, explaining the offer, conditions, and other information on the advertised product;
• button (optional), a small panel below the publication, that might contain additional links.

Conclusion

Now that you’ve seen the examples of the most common ads in Telegram, you can easily manage the improvements to your campaigns and effectively attract the target audience. Just make sure that the selected ad type suits your promotional strategies and won’t become troubling for the users to follow!

We at RichAds have been providing marketers with quality advertising traffic for over 7 years now, and with the introduction of Telegram ads in Mini Apps put all our expertise to perfect this ad format! On our platform marketers can launch campaigns in over 220 geos, getting access to industry-standard optimization features and tracking functionality. Start making money on advertising in Telegram with the advanced ad network RichAds right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.