Blockchain & Cryptocurrency Advertising Ideas

How to drive traffic to cryptocurrency: creatives, landing pages and tips.

We prepared a comprehensive guide to the bitcoin vertical for the year 2022.

We’ll show you the examples of working crypto creative ads and landing pages, give advice and recommendations so that you could make your first steps easier.

Cryptocurrency is rapidly gaining momentum. Nobody could have predicted that bitcoin would be worth a fortune ten years ago, or that a pizza purchased in 2008 for 10,000 bitcoins would become a legend. By the way, this pizza costs $413,919,363 at the current exchange rate.

Cryptocurrency has occupied and continues to occupy a wide variety of well-known funding niches. The number of businesses accepting Bitcoin surged by 708 percent in 2018, from 1,789 to 14,113. The number of places where you can pay with bitcoins has doubled even more from 2018 to 2022. There are now almost 30,000 places where you can use bitcoins to pay for goods and services.  

On this map you can see all the shops and ATMs that accept BTC all around the world:

Large companies are also not abandoning cryptocurrency payments: Overstock, AirBaltic, Expedia, Shopify, Microsoft, and even KFC and Starbucks have implemented cryptocurrency acceptance.

Because the popularity of cryptocurrencies could no longer be ignored, there were products and services related to this niche, as well as a demand for advertising. 

The cryptocurrency vertical is quite new in affiliate marketing, and not everyone understands how to deal with it. As a result, we have put together a comprehensive and useful guide for you. We will provide the best crypto ads creatives, explain why push notifications are preferable, and give information about the target audience.

If you need crypto advertising ideas, this article is for you.

Target Audience for Crypto Creative Ads

This vertical’s target audience is extremely identical to individuals who enjoy casinos and sports betting. 

They are generally men between the ages of 25 and 64, with an upper-middle-class salary. Although bitcoin is significant to young people, you should not count on leads from those under the age of 25 – these individuals typically lack the means to make deposits. But some youngsters are ready to invest in cryptocurrency, so do not cross them out completely.

By the way, it is also worth noting the female audience — CoinMarketCap reports that there is an additional 43 percent of female cryptocurrency investors. Therefore, budget size should also be segmented for women.

While the majority invest in bitcoin to create revenue, there are individuals who do so for personal gain or to conceal their wealth from the government. You need to evaluate the target audience’s financial level, as the minimum deposit for crypto offerings is $100 — utterly impoverished locations would not suffice.

Best GEOs for Bitcoin Advertisement and Other Cryptocurrencies

The countries where cryptocurrency is used have changed a lot in two years. Thailand was the undisputed top, with 20% of the population engaging in cryptocurrency use. Nigeria dropped to second place behind the Philippines and Turkey. 

But in Africa, Argentina, Indonesia, Brazil, Singapore, South Korea and Malaysia, cryptocurrency has grown in popularity more in two years compared to Peru, Switzerland, India, China or America.  

The RichAds Affiliate network conducted a survey among webmasters and analyzed the statistics to identify the best cryptocurrency GEOs. In the year 2022, the list is following:

  • Great Britain;
  • Norway;
  • Sweden;
  • Turkey;
  • Germany;
  • The Netherlands;
  • Australia;
  • Peru;
  • Colombia:
  • South Africa. 

These are the most lucrative and promising GEOs for affiliate marketers: the offers are not yet saturated, the audience is not yet fatigued by advertising, and remains eager to learn about and invest in bitcoin. Being familiar with these GEOs, you can work with them using RichAds advertising network.

To make it easier for you, we will show you cryptocurrency ads ideas.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

5 Headline Ideas for Push Notifications

Since we are discussing examples of cryptocurrency ads for push notifications in this article, we will provide five headline choices. Have a look at these cryptocurrency ads ideas to be able to create your own crypto creatives.

  • How To Profit From Crypto?

As we said, many people are interested in making money on cryptocurrency. As a result, a headline suggesting that the answer to this question is available by clicking on the link demonstrates an amazing wallet. 

  • From $250 to $27,900 in 7 days

Some cryptocurrency advertisements can promise a quick income in a short period of time with a minimum investment. With the chance of making $27,000 in seven days, $250 seems insignificant.

  • Michael Saylor announced BTC…

Make use of well-known names in your headlines. This will increase user confidence and interest.

  • What is cryptocurrency?😕

A headline that targets newcomers. “What is cryptocurrency?” “Cryptocurrency will eventually take over the world” and so on. 

  • Binance Crypto Trading

To improve consumer trust, use the names of well-known bitcoin exchanges in headlines. For instance, Binance, Coinbase, Huobi, CEX.IO.

Landing Pages for Cryptocurrency Offers

Pre-landing pages take three approaches: a clickbait title, an ordinary person’s success story, and the narrative of a public figure’s secret. 

Almost all pre-landing pages are created in the guise of a newspaper article from widely available information.

Clickbait headline
The more clickbait the headline and story, the more readers will be interested.
Here’s a landing page about a family who discovered the state’s secret and earned $7,500 per month.
An ordinary man’s success story
Individuals enjoy reading about how average people can become millionaires. They put this image on themselves.
A Success Story of a Public figure
You can write that a famous millionaire or investor made his money on cryptocurrency

What Approaches to Use for Cryptocurrency Ads Ideas

The tactics may remind you of working with gambling word-of-mouth marketing if we are talking about places where the audience is poor. When working with such a specific audience, the cryptocurrency ads idea is to show people that they can earn money and transform their lives by using the advertised product. 

When working with a low-income audience, you can use images of nice cars, money, going out to a restaurant, and jewelry. All of the luxuries a low-income person could wish for but cannot buy. 

By the way, if you are going to use money as a creative tool, make sure you pick the banknotes of the GEO which you drive traffic on. Promise users a quick and easy income with minimal investment. 

Here are the cryptocurrency ad copy examples with money.

You can utilize a news story about an investor who avoided bankruptcy as a pre-landing page:

Or consider the case of a family who has made millions of dollars:

When working with a wealthy audience, you can employ other strategies:

  • Cryptocurrency as a way to earn interest on your money;
  • Investing success can be improved by trading training.
  • Cryptocurrency is the future, and now is the time to get ready. 

We do not offer money to users, but we do promise security or capital growth. It is also a good idea to employ distinct charts of cryptocurrency growth on creatives with such consumers.

It is also a benefit if you use the logos of well-known exchanges. These are some Binance crypto ads examples:

Blockchain marketing creatives can be variable; even with our advice, A/B testing is required to identify a good match. Despite the fact that tests can be expensive, a decent bundle will deliver you leads for several months.


With tips from RichAds you can speed up the search for a good and profitable approach! Besides, our managers can help you with creatives for free, and you can find new tips and life hacks in our series of articles about cryptocurrency. Good luck in mastering a new vertical!

Use RichAds traffic to make a profit in 2022

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Watch the video tutorial about the main approaches for crypto CPA offers

In this video, we’ll show blockchain & cryptocurrency advertising ideas that will help any marketer to promote CPA offers in this niche. We’ll show examples of working crypto creative ads and landing pages, so you can make your first steps easier.

Subscribe to our YouTube channel and click the bell icon not to miss new videos. We plan to add at least 5 videos about crypto in affiliate marketing this month.

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