This CPA Today review by the RichAds team uncovers everything that affiliates actually need before committing their traffic budget. It breaks down payment models, payout terms, GEO coverage, tracking setup, traffic source policies, and affiliate support, so you can quickly decide whether CPA Today fits your funnel, your GEOs, and your risk tolerance.
CPA Today has been operating since 2017, focusing specifically on Gambling and Betting verticals across Tier-1, Tier-2, and LATAM markets. It’s built primarily for affiliates and media buying teams who already understand the vertical and want a network that can keep up with scaling campaigns rather than slowing them down with manual processes.
Let’s get into the details.
Quick Overview: CPA Today at a Glance
Before diving into specifics, here’s the snapshot most affiliates look for first:
| Parameter | Details |
|---|---|
| Founded | 2017 |
| Verticals | Gambling, Betting |
| Payment models | CPA, Hybrid, RevShare |
| Payout frequency | Bi-weekly (faster on request) |
| Minimum payout | $10 |
| Payment methods | Bank Transfer, alternative methods |
| Tracking platform | Affise |
| API / Postback | Supported |
| Smartlink | Available |
| Referral program | 3–5% lifetime |
| Main GEOs | Tier-1, Tier-2, LATAM |
| Best suited for | Experienced affiliates and media buying teams |
If your campaigns already involve Tier-1 or LATAM Betting and Gambling traffic, and you’re comfortable working with a network that expects you to know what you’re doing, CPA Today is worth a closer look. Affiliates just starting out in the vertical should weigh the “experienced affiliates” positioning before jumping in — more on that in the pros and cons section below.
And if you already made the choice, run your offer on a reliable ad network like RichAds. By combining the best of two platforms, you can achieve the highest ROI.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
What Is CPA Today?
CPA Today is an affiliate network specializing in Gambling and Betting offers, with coverage spanning Tier-1, Tier-2, and LATAM regions. Unlike generalist networks that spread thin across dozens of verticals, CPA Today has stayed focused on iGaming since its launch in 2017 — and that focus shows up in how the offers, tracking, and support are structured.
The network positions itself around three priorities: conversion optimization, GEO-specific expertise, and long-term affiliate partnerships. In practice, this means the team works closely with affiliates to identify which offers convert best for a given traffic source and region, rather than simply handing over a list of links and letting affiliates figure it out alone.
For media buying teams running paid traffic at scale — Facebook Ads, Google Ads, TikTok Ads, PPC networks, or PWA campaigns — this kind of GEO-specific support can directly affect ROI. Gambling and Betting offers are notoriously sensitive to local payment methods, deposit flows, and regulatory quirks, so a network that understands those nuances per market is a meaningful advantage. Having worked with these verticals for year, we at RichAds know this from experience.
Key Features
Here’s what stands out when you look at CPA Today’s feature set as a whole:
- Dedicated affiliate managers — every affiliate is paired with a manager rather than left to self-service support tickets.
- Real-time statistics — campaign performance data updates live, which matters when you’re testing creatives or scaling spend quickly.
- Flexible payout terms — the standard schedule is bi-weekly, but faster payouts can be arranged on request.
- Fast support response — important in Gambling/Betting, where tracking issues or offer pauses can burn budget fast if left unresolved.
- API and postback integration — for affiliates running their own tracking stack or automation.
- Smartlink solutions — useful for affiliates who want to send traffic to a single link and let the network route to the best-converting offer per GEO.
- Detailed analytics — beyond basic clicks and conversions, for deeper funnel analysis.
- GEO-focused optimization — offers and recommendations tailored to specific markets rather than a one-size-fits-all approach.
- Open statistics on request — transparency around offer performance data when affiliates need it for reporting or scaling decisions.
Affiliates can also request payouts directly through their managers when needed, which adds a layer of flexibility that purely automated payout systems don’t always offer — particularly useful around holidays or when cash flow timing matters for scaling campaigns.
How to Get Started with CPA Today
If you’re considering testing CPA Today, the general process for joining a CPA network like this typically follows a familiar pattern:
- Register an account through the network’s signup form, providing details about your traffic sources, GEOs of interest, and experience level.
- Get assigned an affiliate manager, who will typically review your application and discuss which offers and GEOs make sense for your traffic.
- Set up tracking — connect your tracker (or use the network’s tracking links directly) via Affise, configuring postbacks so conversions are recorded accurately on both sides.
- Start with a test campaign — most experienced affiliates recommend running a smaller test budget on CPA terms first to validate conversion rates before negotiating Hybrid or RevShare deals.
- Review performance with your manager — use the real-time statistics and reporting tools to identify which offers, GEOs, and creatives perform best, then scale accordingly.
- Request payout adjustments as needed — once you’ve established volume and trust, discuss faster payout cycles or improved payout terms based on your traffic quality.
As always, it’s worth confirming current terms, available offers, and GEO-specific details directly with CPA Today’s team, since affiliate network conditions (payout rates, available offers, accepted traffic sources) can shift over time.
Verticals: Gambling and Betting Offers
CPA Today’s offer catalog is built entirely around two verticals: Gambling and Betting. This narrow focus is a deliberate trade-off. On one hand, you won’t find Nutra, Finance, or Dating offers here if you’re looking to diversify across verticals within a single network. On the other hand, specialization tends to mean:
- Offers are vetted specifically for iGaming compliance and conversion patterns.
- Account managers understand vertical-specific terminology, regulatory restrictions, and creative requirements without affiliates needing to explain the basics.
- Tracking and reporting are configured with Gambling/Betting metrics in mind (deposits, first-time depositors, registration-to-deposit ratios, etc.) rather than generic “lead” or “sale” events.
For affiliates who already run Gambling and Betting campaigns through other networks, CPA Today functions well as an additional source for offer diversification — a common strategy among media buyers who don’t want all their traffic routed through a single network’s offer pool, both for redundancy and for comparing eCPA performance across networks.
Payment Models: CPA, Hybrid, and RevShare Explained
One of the more practical aspects of CPA Today is that it supports three payment models — CPA, Hybrid, and RevShare — giving affiliates flexibility depending on their traffic volume, risk appetite, and how confident they are in a given offer’s conversion rate.
CPA (Cost Per Action) is the most straightforward model: you get paid a fixed amount for each qualifying action, typically a registration plus first deposit (RD/FTD) in Gambling and Betting. This model is predictable and works well for affiliates who want to calculate ROI quickly — if your cost per click and conversion rate are known, your profit margin per campaign is easy to forecast.
RevShare (Revenue Share) ties your payout to a percentage of the revenue generated by the players you refer, over time — sometimes for the lifetime of that player. This model can significantly outperform CPA in the long run if you’re sending high-quality traffic that converts into loyal, high-value players, but it requires patience: payouts accumulate gradually rather than arriving immediately after a conversion.
Hybrid combines both: a smaller upfront CPA payment plus an ongoing RevShare percentage. This is often the sweet spot for affiliates who want some immediate cash flow to reinvest into traffic, while still benefiting from the long-term value of the players they bring in.
Payouts: Frequency, Minimums, and Methods
Payout terms are often where affiliates run into friction with networks, so it’s worth looking at this closely.
- Payout frequency: CPA Today runs on a bi-weekly schedule by default. For affiliates managing tight ad spend cycles, getting paid every two weeks (rather than monthly) helps maintain cash flow for reinvestment into campaigns.
- Faster payouts on request: The network states that payout frequency can be adjusted faster on request — useful for affiliates scaling quickly who need to recycle revenue into ad accounts more often than the default schedule allows.
- Minimum payout threshold: Set at just $10, which is notably low compared to many networks that require $50–$100 minimums before releasing funds. This is a meaningful detail for affiliates testing new offers or GEOs with smaller budgets — you won’t have your earnings locked up waiting to hit a high threshold.
- Payment methods: CPA Today supports Bank Transfer and alternative currencies. Digital currency payouts have become the de facto standard in Gambling affiliate marketing due to speed and lower fees across borders, while bank transfer remains available for affiliates who prefer traditional banking rails or operate through registered entities.
The combination of a low minimum payout and bi-weekly cycles makes CPA Today reasonably friendly for affiliates who are testing the network with smaller campaigns before committing larger budgets.
Accepted Traffic Sources
CPA Today accepts a broad range of traffic sources, which matters because Gambling and Betting offers are restricted or heavily regulated on several major ad platforms. The accepted sources include:
- Facebook Ads
- Google Ads
- TikTok Ads
- PPC (search and contextual networks)
- PWA (Progressive Web Apps)
- In-App Traffic
- SEO Traffic (organic search)
- Email Marketing
- Influencer Traffic
This range covers most of the traffic acquisition strategies common in iGaming affiliate marketing. A few things worth noting for affiliates planning their approach:
- Paid social and search (Facebook, Google, TikTok) for Gambling typically require careful creative compliance and often cloaking or pre-landing strategies, since these platforms restrict Gambling ads directly. If you’re running this kind of traffic, confirm with your account manager which offers and GEOs are compliant-friendly.
- PWA and in-app traffic have become increasingly popular for Gambling verticals precisely because they sidestep some of the restrictions that affect traditional mobile web and app-store distribution.
- SEO and email traffic tend to convert at a slower pace but often deliver higher-quality, more engaged users — a good fit for RevShare or Hybrid deals where long-term player value matters more than instant volume.
- Influencer traffic has grown substantially in Betting, particularly around major sporting events like World Cup, and pairs well with affiliate links tracked through Smartlinks.
The breadth of accepted sources suggests CPA Today is built to accommodate both performance marketers running paid acquisition at scale and affiliates relying on organic, content-driven, or influencer-based traffic.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
GEO Coverage: Tier-1, Tier-2, and LATAM
CPA Today’s GEO focus spans Tier-1, Tier-2, and LATAM markets — a combination that covers a wide spectrum of player value and competition levels.
- Tier-1 GEOs (Western Europe, North America, Australia, and similar markets) typically offer the highest player lifetime value but also the highest cost per click and the most competitive bidding on paid traffic. Offers here tend to be well-suited to Hybrid or RevShare models if your traffic quality is strong.
- Tier-2 GEOs often provide a middle ground: lower acquisition costs with still-reasonable player value, making them attractive for affiliates scaling volume without Tier-1 budgets.
- LATAM has become one of the fastest-growing regions for Gambling and Betting in recent years, driven by regulatory shifts and rising smartphone penetration. Networks with established LATAM offer flows — and local payment method knowledge — have a real edge here, since deposit conversion in LATAM depends heavily on supporting the right local e-wallets and bank transfer options.
For affiliates already running traffic in any of these regions, CPA Today’s GEO-specific optimization (mentioned earlier) becomes particularly relevant — local payment methods and deposit flows can make or break conversion rates, and a network with hands-on GEO expertise can help diagnose why a campaign that performs in one country underperforms in a seemingly similar one.
Tracking and Technology: Affise, API, Postback, and Smartlinks
CPA Today runs on Affise, one of the most widely used tracking platforms in performance marketing. For affiliates, this has a few practical implications:
- Familiarity: If you’ve worked with other networks running Affise, the reporting interface, conversion tracking, and postback setup will feel familiar — reducing onboarding time.
- API access: Affise’s API capabilities allow affiliates and media buying teams to pull performance data programmatically, useful for teams that aggregate stats across multiple networks into a single dashboard.
- Postback support: Essential for affiliates running their own tracker (Keitaro, Binom, RedTrack, Voluum, etc.) who want conversion data to flow back into their own system for attribution and optimization, rather than relying solely on the network’s interface.
- Smartlinks: Instead of choosing individual offers manually, affiliates can route traffic through a single Smartlink, and the system automatically directs users to the best-converting offer available for their GEO and device. This is particularly useful for affiliates running broad traffic (e.g., Push or Pop campaigns) across multiple countries, where manually managing dozens of individual offer links would be impractical.
Combined with real-time statistics and detailed reporting, this tech stack gives affiliates the visibility needed to make fast decisions — pausing underperforming creatives, reallocating budget between GEOs, or identifying which landing pages drive the best deposit rates.
Affiliate Support: What to Expect from Your Account Manager
CPA Today assigns every affiliate a dedicated affiliate manager, and the scope of support goes beyond basic troubleshooting. According to the network, managers help with:
- Offer selection — recommending which Gambling or Betting offers are likely to perform best for your traffic type and GEO.
- CR optimization — reviewing conversion rates and suggesting adjustments to landing pages, pre-landers, or targeting.
- GEO recommendations — pointing affiliates toward markets where current offer payouts and player demand align well.
- Traffic analysis — reviewing campaign data to spot patterns (e.g., which creatives or placements drive the highest-quality leads).
- Campaign scaling — helping affiliates increase budgets and traffic volume without losing conversion efficiency, including negotiating payout adjustments as volume grows.
This level of hands-on support tends to matter most when you’re testing a new GEO or offer type for the first time — having someone who already knows which payment methods or creative angles work in a given market can save weeks of trial and error.
It’s also worth noting that the support team reviews affiliate traffic performance regularly, which cuts both ways: it means proactive optimization suggestions, but it also implies a level of scrutiny on traffic quality that affiliates should be prepared for, particularly if running incentivized or lower-quality traffic.
Referral Program
CPA Today runs a lifetime referral program offering 3–5% commission on the earnings of affiliates you refer to the network. As long as the referred affiliate remains active, the referral commission continues — there’s no time cap on how long you can earn from a successful referral.
For affiliates who are part of communities, run their own media buying teams, or mentor other marketers, this can become a meaningful secondary income stream over time. A referral program with a lifetime structure (rather than a one-time bonus) generally rewards networks that retain affiliates well, since the referring affiliate only continues to benefit if both they and their referral stay active and performing.
Pros and Cons of CPA Today
To summarize the key takeaways:
Pros:
- Specialized focus on Gambling and Betting means vertical-specific expertise across offers, tracking, and support.
- Three payment models (CPA, Hybrid, RevShare) give flexibility as your relationship with the network matures.
- Low $10 minimum payout makes it accessible for testing without locking up funds.
- Bi-weekly payouts (with faster options on request) support healthy cash flow for scaling.
- Wide range of accepted traffic sources, including PWA and in-app — relevant for Gambling-specific acquisition strategies.
- Affise-based tracking with API, postback, and Smartlink support fits well into most affiliates’ existing tech stacks.
- Dedicated account managers with GEO-specific knowledge, particularly valuable in LATAM and Tier-2 markets.
- Lifetime referral program (3–5%) adds a passive income angle.
Cons / things to verify before scaling:
- The network’s positioning toward “experienced affiliates and media buying teams” suggests beginners may need to invest extra effort in learning the vertical before getting the most out of the relationship.
- Payment methods are limited to online currencies and bank transfer — affiliates who rely on other payout methods (e.g., Payoneer) will need to confirm compatibility.
- As with any network focused on Gambling and Betting, affiliates should independently confirm which specific offers, GEOs, and traffic sources are currently compliant with platform policies (Facebook, Google, TikTok) before launching paid campaigns, since Gambling ad policies change frequently and vary by region.
- Bi-weekly is the standard payout cycle — affiliates needing daily or weekly payouts should confirm whether “faster on request” applies to their account tier from day one.
None of these points are dealbreakers, but they’re the kind of details worth clarifying directly with an account manager before committing a significant budget.
Best Traffic Sources for CPA Today’s Gambling & Betting Offers
Since CPA Today accepts a wide range of traffic — including PPC, PWA, in-app, and SEO traffic — affiliates often pair networks like this with traffic platforms that specialize in formats well-suited to Gambling and Betting verticals.
- Push and Pop traffic remain among the most cost-effective ways to drive volume to Gambling offers, particularly in Tier-2 and LATAM GEOs where CPM costs are lower and player acquisition costs need to stay tight to maintain margins on CPA deals.
- Direct Click (Domain traffic) is another format gaining traction for Gambling and Betting campaigns — it allows affiliates to send users straight to a landing page or offer without intermediate steps, which can simplify funnels for Smartlink-based campaigns.
- Pre-roll video ads work particularly well for betting offers tied to live sports events, where short, attention-grabbing video creatives can drive strong engagement around match schedules and tournament periods.
For affiliates testing CPA Today’s offer pool, combining it with a traffic source that supports flexible GEO targeting, granular optimization, and Gambling-friendly ad policies can make the testing phase faster and more cost-efficient — letting you identify winning offer-GEO-creative combinations before scaling spend.
Final Verdict
CPA Today is a focused, Gambling- and Betting-specific affiliate network that brings together the elements affiliates typically look for when evaluating a new partner: flexible payment models (CPA, Hybrid, RevShare), a low barrier to entry on payouts ($10 minimum, bi-weekly cycles), broad traffic source acceptance, and Affise-based tracking with API, postback, and Smartlink support.
Its strongest selling points are GEO-specific expertise across Tier-1, Tier-2, and LATAM markets, dedicated affiliate managers who go beyond basic support into CR optimization and campaign scaling, and a lifetime referral program for affiliates who refer others to the network.
For affiliates and media buying teams already active in Gambling and Betting — particularly those running paid traffic on Facebook, Google, TikTok, PWA, or in-app inventory, or organic traffic via SEO and content — CPA Today is a network worth testing as an additional offer source. As with any network, start with a smaller test campaign, validate conversion rates and payout reliability firsthand, and use that data to decide how much budget to scale toward CPA Today’s offer pool.
Get your offer in Betting or Gambling vertical from CPA Today and launch your ad campaign on RichAds, one of the top iGaming ad networks. With our high-converting ad formats, including push, pop, direct click, and pre-roll ads, advanced optimization tools, and expert support, you can get maximum profit out of any offer.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Frequently Asked Questions
- What is CPA Today?
CPA Today is an affiliate network founded in 2017 that focuses exclusively on Gambling and Betting offers across Tier-1, Tier-2, and LATAM GEOs, offering CPA, Hybrid, and RevShare payment models. - Is CPA Today good for beginners?
The network is positioned primarily for experienced affiliates and media buying teams. Beginners can still apply, but should expect that getting the most value out of the partnership requires some existing knowledge of Gambling/Betting traffic and conversion optimization. - What payment models does CPA Today offer?
CPA Today supports three models: CPA (fixed payment per action), RevShare (percentage of player revenue over time), and Hybrid (a combination of both). - How often does CPA Today pay affiliates?
The default payout schedule is bi-weekly, with faster payouts available on request. The minimum payout threshold is $10. - What payment methods are supported?
CPA Today processes payouts via online currencies and bank transfer. - What tracking platform does CPA Today use?
The network uses Affise, with API access, postback support, and Smartlink functionality available to affiliates. - Which GEOs does CPA Today cover?
The network’s main coverage includes Tier-1, Tier-2, and LATAM markets, with GEO-specific offer recommendations from affiliate managers. - What traffic sources are accepted?
CPA Today accepts Facebook Ads, Google Ads, TikTok Ads, PPC, PWA, in-app traffic, SEO traffic, email marketing, and influencer traffic. - Does CPA Today have a referral program?
Yes, a lifetime referral program paying 3–5% commission on the earnings of referred affiliates for as long as they remain active.
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