In the article RichAds’ ad network team will reveal 16 examples of Gambling ads for Brazil, including push creative ads, landing pages, as well as pre-landers ideas!
Check out full guides on Gambling ads in Brazil:
- How to launch Gambling in Brazil: learn expert insights
- How to gain Betting traffic in Brazil? Full affiliate guide
Gamblers in Brazil: who are they?
Before getting down to actual Gambling creative ads for Brazil, let’s understand who is the target audience Betting and Gambling vertical in the region in 2024.
ENV Media has conducted a big report on Gamblers in the region, we can highlight several main points that will assist in creating Gambling advertising ideas in Brazil.
Demographics
Age: 25 – 40 years old
Gender: 51% of women, 49% of men
Devices: mobile
Female favourite games: non-sport real-money games
Male favourites: sports betting
In terms of motivation, there are several patterns that inspire adults to engage in such activities, the main are:
- Amount of money available;
- Excitement from the game,
- The quality of slots/casino games
- A friend’s recommendation,
- Legality of the site,
- Diversity of games,
- Promotions/ bonuses/ discounts.
Speaking about exact games that Brazilians engage in, there are a few most popular ones, take it into account for your Gambling advertisements in Brazil.
Most popular games
- Lottery
- Sports betting
- Live casino
- Slots
Finally, Globo portal has identified what kind of factors are important for Brazilians when choosing a casino or betting site, make sure your offer’s site fits this requirements!
Main factors for a successful Gambling site for Brazilians:
- Secure connection certificate
- Good feedback from expert review sites
- Support of famous payment methods
- Official license
- Friends’ positive experience
Now let’s get to the best Gambling ads creatives and approaches for affiliates to get highest CTR!
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Main elements of a creative funnel for casino offers in Brazil
As for any other Gambling campaign, there are three main elements of a sales funnel that any marketer can use for boosting user engagement.
We’ll look at the funnel from the two traffic sources point of view: push and pop ads. The thing is that these ad formats work greatly according to RichAds team expertise, having affordable price and no restrictions on terms of creatives.
Gambling sales funnel main elements:
- Creative. It’s the first attention catcher, aimed at making a potential customer interested.
- Pre-landing page. An additional, yet very effective element — can retain a hesitant client.
- Landing page. A final and most important page — needs to be clear, concise and have an obvious CTA.
Below you’ll see top Gambling ads examples for all the three elements, step-by-step.
Push ads creative examples for Gambling vertical in Brazil
We’ve collected 12 approaches that convert best of all for push notifications according to RichAds clients’ results, and test any of them for successful results.
- Use personalized creatives with famous players.
You can apply any popular football players, not only Brazilian ones, like Portugal and Africa. For instance, use Messi for Argentina, or Kilian Mbape for France, just research users’ preference in advance. - Show game excitement.
For example, you can just show players who score a goal or just a pic of a ball scored into the net. Those can be not famous people, just usual icons or images, they can be found for free at RichAds campaign creation interface. - Team A vs Team B.
Using fighting teams on creatives is one of the best ways to attract real fans of this or that club. Just make sure you follow the biggest events and know the most relevant players and game results.
- Landing-style creatives.
As creatives, prelanders and landing pages are all a part of a single sales funnel, it’s better to make them using the same brand logos, colors and anything related to the brand, that’s a basic yet working idea. - Girls in sportswear.
This approach always converts no matter which sport you advertise, you can use sexy pics and they’ll bring you clicks and leads easily. Just make sure they aren’t too erotic and contain some relevant info. - Bonuses from the start.
As we’ve mentioned before, Brazilians are really into registration bonuses and look for freebies from the start. Use free spins, registration and deposit bonuses to lure potential clients!
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
- Use popular casino slots.
For instance, such slots as Aviator, Gates of Olympus, Lucky Tiger and others are really hyped and some players look for them intentionally. Apply images or texts mentioning these exact slots or some other from top 11 and you’ll succeed! - Apply mascots.
Some games or casinos have their own mascots or even national symbols, using such bright and cute pics can attract a bunch of people, don’t ignore this idea for Brazilian casinos!
- Message-like alerts.
This exact approach is stolen from Dating vertical, yet has a really good CTR. Anything that reminds of real notifications will draw attention of any person, make sure it has a clear call to action or generous bonus.
- Share a winning “strategy”.
Show a happy person that wins money from an exact game or slot, and say you have a real winning strategy, intriguing a user to click on your ad. Make sure that a pre-lander contains a success story to support such an approach. - Gamification elements.
As old as the universe, yet working 100% — spin wins or lucky wheels do work on most players boosting their activity on your casino site. Just make banners and icons as bright and interesting as possible. - Urgency and CTAs.
Combine the approach of urgent texts and clear CTA. For instance, offer a bonus that expires today or extended first deposit for registration within 24 hours. Such “discounts” can assure even hesitant players.
Important: push creatives for your Gambling offers can be ordered from your RichAds manager for free and localized for any GEO!
Pre-landing examples for online casino offers in Brazil
Now that you’ve seen the best Gambling ad copy examples, let’s go to the next step — pre-landing pages for casino offers in Brazil.
First and foremost, any fast and easy game is a perfect idea for a pre-lander.
Make sure that a user wins at least a small bonus in the end, this way you’ll encourage him to visit a landing page and get his bonus! Furthermore, this creates a sense of a lucky day and boosts the desire to continue playing on your online casino site.
Another idea is a success story article or review. For instance, best online casino sites in Brazil or top sites to play Aviator, and the first link to lead on your casino site. You can also share a story of a person who won in this exact casino and provide a link to your site!
Landers approaches for Gambling sites in Brazil
Final and last stage for online casino ads is the landing page that won’t scare users with its complexity and make them register and add a deposit.
Globally, there are two approaches to achieve it.
The first one is to show the registration path of the user making it as easy to follow as possible — phone number, deposit and then registration is completed and bonus is received.
Write it on your LP and make it understandable for anyone!
As for Brazilians payment methods are really crucial, make sure you show all the possible options on your lander — including cards, wallets and alternative methods. This method can be combined with some other one, like a gamification or a clear registration form.
Check out more guides on GEO+vertical bundles
Find even more detailed guides on different GEOs by RichAds team:
- How to gain Betting traffic in Bangladesh
- How to gain Betting traffic in Brazil? Full affiliate guide
- How to gain Gambling traffic in Vietnam?
- How to gain Gambling traffic in Indonesia? In-depth overview
- How to gain Gambling traffic in the Philippines? All secrets revealed!
- How to launch Gambling in Brazil: learn expert insights
- How to gain Gambling traffic in Bangladesh?
- Examples of creatives for Gambling ads in Bangladesh
- Promoting Gambling ads in South Africa: best practices
- How to gain Gambling traffic in Malaysia? Top insights
- How to gain Finance traffic in Argentina
Conclusion
Now that you know how to create really money-making creatives, pre-landing and landing pages for Gambling ads in Brazil, use the knowledge to start a converting campaign right now!
Launch your Gambling offer on RichAds traffic today!
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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