Is it worth buying Telegram ads in the USA? Facts and figures
If you’re wondering how many users actually use Telegram in the USA, how popular the messenger is and Telegram ads price in the USA.
Popularity of Telegram in the USA
According to Demandsage, the USA is in the top 10 countries that use Telegram with 10% of users. Also, the users are really engaged — Statista report says that among 53% of US respondents who know about Telegram, 30% love the platform.
The loyalty of users is also really high, about 10 percent of Telegram users in the United States indicate they are likely to return to using Telegram. Taking into account the fact by Statista that USA in Telegram holds a 13 percent market share, this suggests that 77 percent of its users are loyal to the platform.
High interest in Telegram ads by Americans
Due to the fact that Telegram is not really hyped in the USA, people tend to trust info from it more. Out of the US adults who use Telegram for news, which is about 2%, a significant majority of 75% feel that the news and information they receive on the platform is mostly accurate.
Also RichAds reports “GEOs and verticals” in the last three months show that the USA is on top for Telegram ads launch, meaning that the Americans react well to such ads and trust them.
Low advertising prices
Though Tier 1 countries, including the USA, are considered to be really expensive, it’s not true for the USA and Telegram ads combo. At RichAds prices for push-style Telegram ads start from $0.04 per click, which is quite low.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
What are the pros of choosing Telegram traffic in the USA?
Let’s give a brief explanation of Telegram ads we’re talking about in the article.
RichAds network has introduced the Telegram ads in mini apps ad format as the pioneering ad network to provide this traffic source apart from specialized agencies. It resembles classic push or in-page push ads depending on the banners choice and comes in three types of creative: push-style, interstitial, and embedded banners.
They appear in tap-to-earn apps, clickers and casual games on Telegram with over 90 million users globally. Unlike official Telegram Ads, we possess a loyal content policy, without restrictions for such niches as Gambling, Betting, Finance, and Dating. In addition, we offer such targeting opportunities as Premium subscriptions as well as motivated advertising!
USA target audience and top Telegram niches
Before getting down to buying Telegram ads in the USA, let’s see the peculiarities of target audience in the USA as well as top niches to choose for the GEO.
TA in the USA: buyer’s portrait
According to start.io data, consumers who tend to make more purchases on the internet are male, they are 53%, while women are 46%. In terms of age, most active group is 18-34 years old. In terms of OS, 74% of people use Androids, iOS share is a lot smaller — only 25%. Leading carriers are T-Mobile, Verizon and AT&T.
Best niches for Telegram ads at RichAds in the USA
Globally, you can test any desired vertical to launch on Telegram ads in the USA, yet there are several niches that show best results at RichAds constantly. Best niches include Casino, Betting and Finance, make sure you test them!
If you wish to test some other niche for the USA, it’s no prob, just contact your manager for black- and whitelists!
How to launch Telegram ads in the USA: step-by-step
Finally, let’s see the easiest setup mechanism that will help you launch Telegram ads in the USA at RichAds without much effort if you follow these steps.
Step#1. Choose creative approach
First and foremost, once you’ve chosen the offer and researched your target audience in the USA, it’s high time to choose the approach. We’ve collected three examples of creatives for the top three niches below.
- Use predictions for Betting offers — players love expert insights, lure them with tips and combine this approach with bonuses!
- Apply freebies and bonuses for Casino offers — old but golden, show your product from the best side, generosity like freespins will attract players for sure!
- Offer trustworthy advice for Finance —- use figures of potential earnings and personal advice from trading coaches, this approach does work!
Step#2. Add from 5 to 10 creatives
A/B testing is crucial for any campaign, Telegram ads in the USA is no exception, so add at least 5 different creatives to see which of them will convert best. Don’t forget that you can choose from 3 banner types at RichAds — embedded, interstitial and push-style!
Step#3. Set broad targeting
Don’t limit your parameters during first tests, just choose your GEO, don’t select OS and languages yet. We’d also recommend not to test solely Premium users, it’s better to launch two campaigns at once — for the whole group of users and those who have Premium to get enough traffic volumes and compare the results.
You can also select 1-2 clicks per person a day not to overheat the audience, that’s a common approach to gain better results. Don’t forget that you can also choose if your audience will be motivated or not!
Step#4. Decide on bid and budget
As we’ve mentioned before, prices for the USA start from $0.04 per click, yet it’s better to consult the manager on the optimal bid to get enough traffic for your test. In terms of budget — decide what’s your desired price per conversion and test a budget that equals 10 conversion prices! This will help you evaluate the efficiency of your campaign.
Step#5. Optimize your results
The last but really important step is for sure optimization. At RichAds there are black– and whitelists that can automate the process for you. If a source performs well, it needs to be put into a whitelist, but if the performance is not satisfactory (source is too expensive or doesn’t convert), just put it in the blacklist.
You can check out publishers and sites id in your tracker and do the optimization manually, or deposit $3000 at RichAds and get a personal manager who will do all the job for you!
Conclusion
Now you’re lucky to have all the necessary steps on launching Telegram ads in the USA, just apply them and get high profit for this juicy Tier 1 GEO.
Register at RichAds to launch the most profitable Telegram ads campaign in the USA and boost your earnings!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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