What are pre-roll ads?
Pre-roll ads are short videos (up to 30 seconds) that play right before the main video content your audience is watching. Pre-rolls start at the perfect moment: when users are engaged and focused, with their eyes on the screen, so your ads are in the spotlight.
Pre-roll video ads run on a CPM payment model, with bids starting at just $0.05 at RichAds. It’s one of the most affordable, yet effective formats in our inventory.
Skippable vs. non-skippable video
There are two types of pre-roll ads:
- Skippable — The viewer can skip the video after 5 seconds. It’s a less intrusive and highly effective option used for most offers and verticals.
- Non-skippable — The viewer watches the full video ad before seeing their chosen content. It ensures maximum exposure, yet may annoy users if you target the wrong audience.
At the RichAds ad network, you can access both formats, as we partner with various publishers — some work only with skippable ads, while others allow full playback.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Why you should launch pre-roll video campaigns
Video has become the main source of content nowadays, with most users preferring to watch videos rather than to read text. Pre-roll ads help affiliates benefit from this interest shift and increase profits.
Pre-roll video advertising delivers:
Guaranteed visibility
Video ads can’t be ignored like static banners. A user clicks to play a video, and the ad starts right away, impossible to miss.
High CTR
Pre-roll video ads have the highest CTR of any digital format because they’re engaging and more informative. You can use visual effects, sound, and text together, driving more clicks and more conversions.
Versatility
Video ads work well for virtually any vertical and GEO. When you can demonstrate a product and show results, people respond better, no matter the offer.
Low CPM
Pre-roll CPMs are even lower than popunder traffic, while engagement is stronger. At RichAds, CPM costs start at only $0.05.
Best verticals for pre-roll traffic
Based on real campaign data at RichAds ad network, these verticals perform best:
Gambling
Betting
Dating
Gaming
The audience for these niches consumes a lot of video content, including streams, reviews, and tutorials, making it highly engaged and responsive.
Top GEOs to target for pre-roll video
Pre-roll traffic is available worldwide. We’ve highlighted the best countries to test first with daily traffic volumes:
- India – 20M
- Indonesia – 6M
- Brazil – 5,5M
- Philippines – 4M
- United Kingdom – 3M
- Canada – 3M
- Thailand – 2,5M
- Australia – 1,5 M
- Pakistan – 1M
Pre-roll traffic cost
Pre-roll ads at RichAds deliver over 50M daily impressions with a CPM starting at just $0.05. Clearly, the pre-roll traffic price may vary by GEO and vertical. However, in most cases, the cost is still lower than for other formats.
Here are the average video ad CPMs at RichAds advertising network:
| Country | Average CPM, $ |
|---|---|
| Indonesia | 0.065 |
| India | 0.065 |
| Philippines | 0.1 |
| Thailand | 0.171 |
| Pakistan | 0.3 |
| United Kingdom | 0.536 |
| Canada | 0.568 |
| Australia | 0.743 |
| Brazil | 0.9 |
Try pre-roll video ads now
Pre-roll video ads offer affiliates affordable pricing, high visibility, strong engagement, and precise targeting. It’s a fresh format that may become your competitive advantage, especially in tough niches like Gambling and Betting.
Launch your first pre-roll campaign at RichAds today and capitalize on this format’s many benefits. We’ve also prepared a comprehensive pre-roll guide to help you start!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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