What is Retargeting?
Retargeting means showing ads to people who have already visited the advertiser’s site but didn’t complete the target action. Essentially, it’s warm traffic: these users already know your offer, so they convert faster and more easily. All they need is a little nudge, like an extra discount, proof of license, or simply a reminder that they haven’t made their deposit yet.
With the Retargeting feature on RichAds, you can pull these users into a separate campaign and bring them to conversion.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Do you need Retargeting?
Most likely, yes! The feature is useful for advertisers who already drive decent traffic volumes and want to raise conversion rates. Retargeting can help with that and some other tasks, including:
- Getting more out of traffic you’ve already paid for. The first visit to the site has been paid for, and the money doesn’t go to waste if you keep working with the audience you’ve built. Users who already know your brand are much easier to convert.
- Lowering your CPA. Re-engaging users through Retargeting costs less than buying cold traffic. On top of that, warm audiences convert at a much higher CR.
- Covering different stages of the funnel. The classic user journey looks like this: saw the ad → clicked → viewed the offer → registered → made a deposit. And at every step, you lose about 30–70% of your traffic. Retargeting helps cut these losses by building specific audience segments for each stage, from “just visited” to “registered but didn’t pay.”
- Increasing LTV. You can also run Retargeting on active customers to upsell, build loyalty, and grow the average order value.
Retargeting works equally well across verticals, whether you work with Gambling, Betting, Finance, E-commerce, Antivirus, Nutra, or any other niche. If your users need several steps to reach the target action, RichAds’ new Retargeting feature is worth a try.
How Retargeting works on RichAds?
The idea is simple:
- The advertiser’s audience is segmented by actions the user did or didn’t take on the site, such as “viewed the page” or “added to cart.”
- The advertiser sets up a new campaign targeting these segments and adds matching creatives. You can bring everyone back at once or focus on users stuck at a specific step in the funnel. You decide who sees which message.
- RichAds serves the ads to the chosen segments across its channels.
All in all, it’s not much different from launching a regular campaign. Your RichAds manager can walk you through the details of picking audiences and setting up Retargeting.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Which audience segments can you use?
As we mentioned, Retargeting on RichAds lets you “catch up” with users at any stage of the funnel. The most popular segments are:
- All site visitors. The broadest segment that includes everyone who landed on your site and left without taking any action. It’s a good fit for brand reminders.
- Signed up but didn’t deposit. A warm audience that took the first step but never reached the target action. This segment is a must if you want to raise conversions.
- Completed the target action. These are real, paying customers. But Retargeting can squeeze even more profit out of them, by bringing them back for a second deposit or another purchase.
Segmenting the right way makes your ads more effective. Remember the universal rule: the better your message matches the audience’s intent, the higher your CR.
Every Retargeting launch in RichAds goes through a personal manager. We handle the technical side of collecting and connecting audiences, making it easier and more effective for you.
Which formats support Retargeting?
Retargeting on the RichAds ad platform runs on three formats: push, pop, and pre-roll. Each has its own advantages and features:
- Push ads. A push ad looks like a regular notification from an app or a web service. It lands right on the user’s phone or computer, so it’s hard to miss. Instant delivery and personalization make push traffic one of the most effective formats for Retargeting. Use it to remind users about an unfinished sign-up or offer a bonus to those who were just one step away from converting.
- Popunder ads. A pop ad opens in a separate window or tab and sends the user straight to the advertiser’s landing page. For Retargeting, it’s an easy way to drop users back exactly where they left off, whether that’s the sign-up form or the checkout page. Popunders help close the conversion in a single visit, with no extra clicks.
- Pre-roll video ads. Pre-roll plays in the video player before the main content. It’s usually a 15-second clip, which allows you to explain the offer in more detail than push or pop can. For example, you can showcase your app’s interface or present your products in action. Most importantly, pre-roll on RichAds comes with post-view attribution, so conversions count even if the user hasn’t clicked the video ad right away. It’s a big plus for Retargeting, where the goal is to spark interest in your brand again, and video does that brilliantly. And you won’t lose any conversions if users come to your site a while after watching the video.
Start using Retargeting on RichAds
Retargeting is a powerful tool for increasing conversions, and it requires specialized functionality and technical setup. That’s why the feature isn’t open to everyone for now. To build the right segments for your funnel and launch a campaign, contact your RichAds account manager.
The team will help you set everything up so you get the best results!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Latest articles
