When it comes to traffic sources, the most popular questions of affiliates are about the same. What do you convert, how much does it cost, and which GEOs are better for driving your traffic? RichPush has prepared a tool that answers all these questions without registration or SMS. RichPush Insights makes it even easier to successfully run traffic on push notification.
What is RichPush Insights?
When it comes to traffic sources, the most popular questions of affiliates are about the same. What do you convert, how much does it cost, and which GEOs are better for driving your traffic? RichPush has prepared a tool that answers all these questions without registration or SMS. RichPush Insights makes it even easier to successfully run traffic on push notifications.
Insights contain 3 reports on the main rates: CTR, CPC, and Impressions. Each of the tabs contains full information about the status of these indicators for different countries and verticals.
To find relevant information, be sure to set the period you are interested in (in the upper right corner). The default settings show statistics for the entire last year.
This is how much we collect detailed statistics about push traffic on our platform.
How to use insights at different stages of the launch
RichPush Insights is full of information. It’s useful for those who are already launching campaigns with us, for example, info on bids. Some statistics are useful for choosing an offer for specific geo.
For new clients, the information will be useful for choosing an advertising ad network based on our stats and much more.
Insights for choosing an ad network
The first thing to pay attention to when choosing a push traffic network is which verticals convert well. Some push networks indicate the top verticals on their landing pages, but do not indicate percentages for each of them.
You can see how the preferences of our audience are changing almost in real-time. Vertical stats are available across the platform and by country. You can see what converted a year ago and what works now.
Someone chooses profitable verticals because they convert well for our audience. Another person goes the other way: they are looking for less profitable verticals to avoid high competition.
Do you wanna know how to choose an ad network matching your requests? We’ve prepared the review to make your choice easier.
Insights for choosing an offer
At this point, it is better to keep the focus on the cost of CPC by geo and vertical. Still, at this stage, you calculate your benefits and the price is of great importance.
Another important parameter for affiliates is the number of clicks in specific geo or vertical. When evaluating this indicator, keep in mind the total population in your chosen country. If the country is small, there will be much fewer clicks than in densely populated India. This does not mean yet that it is not worth running ads in this geo.
For push traffic, the number of ad impressions is not so significant. Because the format has almost 100% visibility. You can see impressions in the 3rd “Impressions report”.
How to choose a profitable offer read here.
Statistics for a successful launch
One of the useful Insights options at the stage of planning and creating a campaign: CPC for your geo and vertical in terms of devices.
What are we looking at? First, how many clicks each type of device has, then their cost.
Statistics for India and the Gambling Vertical. Clicks on mobile push notifications prevail, while they cost 3 times lower than the cost per click on the desktop.
Thanks to this data, you can decide whether to split the campaign into mobile and desktop or to launch it on only one of the devices. This will save you a lot! Besides, a campaign made for one device is easier to optimize.
Note! After selecting a country during the campaign setup, you will see the average CPC for the selected geo and vertical. This number may differ from the price in Insights. In this case, focus on the price from the campaign interface. There, the data is updated depending on each new buyer who joined the bidding.
Of course, these are not all the capabilities of this tool. Explore RichPush Insights and remember to change the date every time you flip through the report tabs.
Have a good launch with RichPush!