Telegram is a very convenient and flexible platform, serving as both messenger and promising traffic source to promote products and services. While buying Telegram ads usually meant channel ads or sponsored content certification, RichAds has recently introduced an innovative solution to run ads in Telegram Mini Apps!
In this article, we will explain how to buy telegram ads and how to advertise on Telegram with RichAds ad network’s new format!
What are Telegram ads at RichAds?
Previously, advertising on Telegram for affiliate marketers was full of inconveniences. The internal means for promotion were limited to appearing only in Telegram channels as sponsored messages or posts driven by specialised ad agencies. In-channel sponsored messages were introduced by Telegram only in 2021 and followed with tight content guidelines. On the other hand, the ads that impersonate owners’ posts don’t get as much response as before.
Telegram ads by RichAds operate not in channels but in Mini Apps (prioritising popular clickers), functioning more like in-page ads and being independent from the messenger’s ads policy. The owners of Telegram Mini Apps can monetize their products with advertisements, establishing moderation preferences individually. And since RichAds is a complete self-serve advertising network, you are able to set up, launch and optimize Telegram ad campaigns just the way you want!
Comparison and advantages of Telegram advertisements in Mini Apps
Being independent, innovative and having the already relevant audience for the most popular niches in affiliate marketing, Telegram ads by RichAds are granted with sufficient superiority. Below we compared all available ways to advertise on Telegram to highlight all the benefits of the yet poorly explored format!
| Advertising in Telegram Mini Apps by RichAds | Sponsored messages in channels by Telegram | Ad posts in Telegram channel at specialised agencies | |
| Affiliate marketing compatibility | Fast and adequate to the affiliate marketing area moderation with a vast experience of RichAds advertising network | Strict moderation policies (including the top verticals in affiliate marketing); manual moderation process takes up to 3 days | Some Telegram ad agencies might apply additional restrictions on advertisements |
| Telegram premium users selection | Able to select targeting either or both paid subscription and regular users | Not shown for users with Telegram premium | No selection by Telegram premium and non-premium users |
| Targeting coverage | Essential targeting parameters for Telegram Mini Apps + by positive TON wallet balance | Precise targeting by selecting the exact channels | Relatively wide targeting options |
| Addressed audience accuracy | Individually shows the advertisement slightly over the mini-app; related audience due to primarily targeting clickers | Relatively well-matched target audiences; ables to target only the channels with over 1000 subscribers | Separate kinds of users in the Telegram channel might get interested in the advertising post |
| Optimization possibilities | All up to industry standards and in-house tools such as whitelisting/blacklisting sources and Micro bidding for custom CPC / CPM bids on targetings | None: fixed CPM price on displaying advertisements in channels | None: fixed CPM price on Telegram channels or groups of channels by category |
Very important note: previously advertisers were able to buy telegram traffic in agencies and now telegram ads can be bought and launched directly at advertising networks!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
How to successfully advertise on Telegram Mini Apps?
The Telegram ads by RichAds are a very young ad format yet to be fully explored by performance marketers. Here, we highlighted the cornerstones of how to buy telegram ads and running Telegram ads in mini-apps from our platform!
1. Add minimum 5 creatives for higher CTR.
In fact, there are several available formats for creatives in Telegram Mini App ads at RichAds:
- Push-style.
Such ads remind of push ads, consisting of an icon, title (up to 30 symbols) and description (up to 60 symbols), while as serving as a button themselves. While delivering high CTR due to push-style native integration into a TMA interface, they gather about 1.6 million impressions daily! Minimal CPC (cost per click) bid for launching this creative format is starting from $0.015.
- Interstitial banner.
This format present a full-screen static image accompanied by a short title and description, which can be additioned with a brand highlighting text and a button. Being suitable for any resolution, interstitial banner is ideally shown between levels without gameplay disruption, which allows it to gain over 950k impressions per day! Minimal CPM (cost per 1000 views) for launching this ad format would be from $1.5. - Interstitial video.
Immersive full-screen video ads with a title, description and button that can be closed in a certain time period. This new engaging video format is more effectively captivating users’ attention between app transitions, already accumulating over 200k impressions each day! Minimal price for 1000 impressions bids for video ads in Telegram Mini Apps is starting from $3.
- Embedded banner.
Fixed-position banner ads with integrated into a specific spot within the TMA interface, without covering the content. Being itself a static picture serving as a button, interstitial banners are the least intrusive yet engaging format, covering almost 650k impression daily! The minimal CPM bids for this creative format would be starting from $0.4.
In order to achieve high click-through rate, we recommend adding many different creatives that can approach various interestes of users. For example, you can start with 5 per a campaign to ensure the initial tests have a chance to effectively engage the audience. Creatives for Telegram Mini App ads are quite similar to push notification icons (128×128), followed with a title (30 characters), a description (up to 60 characters), as well as customizable brand pre-header, banners and button for certain formats.
2. Set broad targeting options for wider audience coverage.
RichAds allows to target Telegram Mini App users in the ads by geographical, technical and account subscription parameters. Note, that it’s only one country per campaign allowed. For now, mobile and desktop devices can’t be targeted separately, as we did that to prevent users from limiting the used traffic sources by this. Also, it’s better to keep the list of involved OS and languages not limited, just like enabling ‘Telegram Premium subscribers only’ will narrow down the amount of users who will see the ads.
Especially pay attention to ‘Clicks cap’ because if not specified the ad will be showing to users endlessly, for which you will pay but it doesn’t guarantee getting the same amount of conversions. We recommend setting this options to 1-2 per day, so users won’t get annoyed and you don’t overdraw the budget. You can also set targeting exclusively for Telegram Premium and users with positive Ton wallet balance, or specify whether users are promised rewards for following ads in oder to adjust placements.
3. Adjust budgeting for the higher ad campaign’s performance.
It’s recommended to follow the suggested bid as the Telegram Mini App ads’s costs at RichAds are evaluated via first-price technology that selects ad placements in an internal auction. The daily budget, though, should be at least $30 for the tests, preferebly run with ‘ASAP’ option on as it might potentially increase traffic volumes by 35%!
4. Track ad data and optimize campaigns to focus on performing options.
Connecting a tracking solution is essential for seamless optimization as you can monitor the traffic sources performance in details. RichAds is already integrated with all popular trackers which are soon to introduce the new ad format’s template while push notification channeling works fine with Telegram Mini Apps data.
For traffic sources optimization RichAds platform offers compiling whitelists and blacklists, by adding their coded ID’s into the respective field. After a deposit of min $500 to your RichAds account, you will be assigned a personal account manager who will help you with setting up and optimization, along with providing whitelists for the exact geo and offer. We also offer free creatives for marketers who’d like to test the new Telegram ads with us!
With Micro bidding users can adjust bids on certain targeting parameters and traffic sources, for example, lowering bid for poorly performing sources or increasing for the well-converting ones!
5. Schedule ads to catch the most relevant audience.
Initially, we strongly recommend setting the scheduling to 24/7 running so you can judge of the audience activity and peak hours by the tests results. For example, once we noticed that some Gambling offers in Norway gain the most response in early mornings, as apparently local audiences prefer such activities right before work. More to that, if the advertised offer requires a call-centre assistance, you can request its working hours and set them to prevent losing potential leads.
Every month we share reports on the top profitable countries and niches for our ad formats, analysing our internal RichAds platform’ statistics. The ads in Telegram Mini Apps are going to appear there very soon with traffic insights on the best geos and verticals for the format!
Where to buy Telegram Mini App ads traffic?
For now, RichAds is the only provider of Telegram ads in Mini Apps among advertising networks, but we suspect not for that long. We hand-pick the most popular mini-apps (preferably clickers) so their owners have a mutually beneficial opportunity to monetize, while affiliates get a unique and innovative ad format on top messenger. Currently, the traffic volumes of ads in Telegram Mini Apps at RichAds exceed 70 million users around the globe, and constantly keep growing.
For Telegram ads price calculations we offer CPC (cost per click) and CPM (cost per mille) models, by which marketers can either pay for every click on the ad or for every 1000 impressions on it in a mini-app.
In the future, we plan on segmenting the Telegram traffic by verticals, but you’re already free to test the ad format on our platform and see the performance yourself!
How to pay for telegram ads? Register at Richads advertising network. The minimal deposit amount at RichAds is $150, while you can find among the available payment methods: bank cards, wire transfer, Capitalist and Payoneer.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Conclusion
RichAds ad platform is the first advertising network to introduce ads in Telegram Mini Apps with full control over setup, configuration and optimization of the campaigns. The Telegram ads prices come minimum by $0.015 per click available worldwide including the geos where the messenger has most users. Come test the new advertising format in Telegram at RichAds!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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