The Best GEOs and verticals in January 2023

The year has just begun, but the RichAds team has already collected the latest data on the best GEOs and verticals on the platform for our clients.

In this article, you will find information about successful launches using push, in-page push, pop and direct click format.

Follow the tag “Best GEOs and Verticals at RichAds” not to miss the monthly updates and get the highest CR at the RichAds platform.

Updates for Push Ads in January at RichAds advertising network

The Best GEOs for Push Ads

January did not make radical changes to the top GEOs for push traffic. Five countries remained in the list of the best — the USA, India, Indonesia, Thailand and Russia. The only change affected the UK, it left the top, and Japan replaced it.

The list of the best GEOs for push in December:

  • USA;
  • Indonesia;
  • India;
  • Thailand;
  • Russia
  • Great Britain.

The list of the best GEOs for push in January:

  • USA;
  • Indonesia;
  • India;
  • Thailand;
  • Russia
  • Japan.

The Best Verticals for Push Ads

The top verticals for push ads have not changed much either, the most converting ones in January will be Gambling, Betting and Antiviruses. Media dropped out of the digest, while Cleaners returned to the top, be sure to pay attention to them.

  • Gambling;
  • Betting;
  • Antivirus;
  • Cleaners.

The Best Geo-Vertical Bundles for Push Ads 

The most relevant geo-vertical bundles in January:

  • Gambling: ID, TH, US, BR, UA, BG;
  • Betting: BG, MY, ZA, BR, ID, TZ;
  • Antivirus: US, JP, GB, DE, FR, CA;
  • Cleaners: US, AU, DE, FR, CA, TW.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Updates for In-Page Push Ads in January at RichAds advertising network

The Best GEOs for In-Page Push Ads

In January, GEOs for in-page push format changed dramatically — only the USA, India and Indonesia remained from the December top. China, Russia and Brazil left the list of the best, and France, Japan and Thailand took their places on the pedestal this month.

The list of the best GEOs for in-page push in December:

  • Indonesia;
  • India;
  • the USA;
  • China;
  • Russia;
  • Brazil.

The list of the best GEOs for in-page push in January:

  • Indonesia;
  • India;
  • the USA;
  • Thailand;
  • France; 
  • Japan.

The Best Verticals for In-Page Push Ads

The verticals for this format also have not remained unchanged, only Gambling and Dating are stable this month. Antiviruses and Media are no longer the hottest, this month we recommend to test Betting and E-commerce on in-page push format.

  • Gambling;
  • Betting;
  • Dating;
  • E-commerce.

The Best Geo-Vertical Bundles for In-Page Push Ads 

The hottest combinations for in-page push this month:

  • Gambling: ID, TH, US, UA, DE, BR;
  • Betting: TH, AR, ID, BR, ZA, PH;
  • Dating: US, FR, IT, CN, DE, GB;
  • E-commerce: FR, BR, US, PL, MX, TR.

Updates for Pops Ads in January at RichAds advertising network

The Best GEOs for Pop Ads

The most converting GEOs for pop ads are an island of stability, little has changed since last month. Five GEOs that will continue to work consistently are the USA, Indonesia, Germany, Turkey and Thailand. The only change is that Vietnam has replaced Brazil.

The list of the best GEOs for pops in December:

  • USA;
  • Indonesia;
  • Germany;
  • Turkey;
  • Thailand;
  • Brazil.

The list of the best GEOs for pops in January:

  • USA;
  • Indonesia;
  • Germany;
  • Turkey;
  • Thailand;
  • Vietnam.

The Best Verticals for Pop Ads

January brought global changes to the best verticals for pop ads, Betting vertical got out of the top for the first time together with the Cleaners niche.This month you’d better focus on Gambling, Media, E-commerce and Search Arbitrage, and you definitely won’t make a mistake!

  • Gambling;
  • Media;
  • E-commerce;
  • Search Arbitrage.

The Best Geo-Vertical Bundles for Pop Ads 

The freshest GEO+vertical combo for pop ads:

  • Gambling: DE, TR, VN, ID, TH, MY;
  • Media: US, GB, FR, CN, DE, FR; 
  • E-commerce: BR, FR, TH, AR, GH, KR;
  • Search Arbitrage: US, RU, JP.

Updates for Direct Click Ads in January at RichAds advertising network

The Best GEOs for Direct Click Ads

Four countries are still holding positions since December — you can rely on the USA, Brazil, Thailand and India this month. In January, Germany and Turkey dropped out of the top, Indonesia and Italy are on pedestal now.

The list of the best GEOs for direct click in December:

  • USA;
  • Brazil;
  • Germany;
  • Turkey;
  • Thailand;
  • India.

The list of the best GEOs for direct click in January:

  • USA;
  • Brazil;
  • Germany;
  • Turkey;
  • Indonesia;
  • Italy.

The Best Verticals for Direct Click Ads

Nothing lasts forever, and the most converting verticals for direct click traffic proves it. Only Gambling and E-commerce turned out to be eternal, Betting and Cleaners are no longer in the top. Telecom and Finance took their place, it’s crucial to test them in January!

  • Gambling;
  • E-commerce;
  • Telecom;
  • Finance.

The Best Geo-Vertical Bundles for Direct Click Ads 

Pay attention to the bundles for direct click format:

  • E-commerce: BR, TH, HR, RU, PH, FR;
  • Finance: IN, IT, CO, NL, SR, CH;
  • Gambling: ID, TH, DE, TR, MY, BE;
  • Telecom: ES, FR, US;

January has brought a lot of changes to the most working GEOs and verticals for all formats, so it’s vital to be trendy and keep abreast of the latest tendencies every month.

If you are interested in a specific vertical or GEO, contact your manager, he will provide you with whitelists and creatives for them for free!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

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Victoria Hubkina
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Starting off as an account manager at RichAds, Victoria Hubkina has been immersed in affiliate marketing as a content writer for over three years. Her expertise spans all the possible verticals from Gambling to Nutra and various types of traffic. By now, Victoria has written over 100 articles on marketing topics and crafted scripts for RichAds YouTube channel. Beyond work, she indulges in esotericism, film photography, and vintage fashion.
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