Disclaimer:
This material is provided for informational purposes only and intended for individuals 18 years or older (or the legal age in your jurisdiction). It is not an encouragement to participate in gambling.
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How do we know the best online casinos in the USA?
RichAds is one of the leading advertising platforms for iGaming brands, built on high-accuracy data. That’s why we work with Blask, an advanced analytics platform that uses AI and real-time data to show player behavior, market size, and brand position.
Blask is an all‑in‑one analytics platform built specifically for the iGaming industry. They combine cutting-edge AI and real-time data to help brands, operators, affiliates, and providers take the guesswork out of decisions. From understanding player behavior and market volume to tracking game trends and competitive positioning, Blask offers a unified dashboard that makes complex insights easy to act on — globally and instantly.
Blask updates information hourly to provide the most accurate and timely data. For this research, we used Blask data on top online casino brands in the USA for September and October 2026.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Top 10 online casinos in the USA by brand awareness
The first metric to consider is BAP. It shows whose name a US player already knows and looks for. Think of it as market weight.
BAP (Brand’s Accumulated Power) is a percentage-based metric that measures a brand’s share of total iGaming search interest in a specific market during a specific period. It is built on the Blask Index and expresses how much of that total market interest a single brand captures. It’s not a financial metric or SEO traffic measurement – it’s a relative indicator of market power, revealing where the potential lies for acquisition and revenue.
Blask
| Brand | Licence | BAP, % (avg) |
|---|---|---|
| Bovada | Offshore | 15.31% |
| DraftKings | Mixed | 8.68% |
| BetOnline | Offshore | 8.22% |
| FanDuel | Mixed | 7.18% |
| MyBookie | Offshore | 5.12% |
| BetUS | Offshore | 3.53% |
| Betplay | Offshore | 3.14% |
| Ignition Casino | Offshore | 2.62% |
| Rainbet | Offshore | 2.47% |
| Hard Rock | Mixed | 1.76% |
Key notes:
- # 1 American online casino holds 15.31%, which is close to double the share of #2 (8.68%).
- Bovada, DraftKings, and BetOnline together hold 32.21% of all brand interest.
- Offshore brands carry more weight. Seven of the top 10 online casinos in the USA hold licenses issued outside the US.
- A big part of this audience arrives through Betting. Nine of the ten brands pair a sportsbook with a casino.
- The top 10 together account for about 58% of the total Blask Index across all US real-money brands.
Affiliate insights: Bovada, DraftKings, and BetOnline fit scale. Well-known brands win cold traffic faster because people already trust them. Clicks turn into sign-ups with less effort. But the cost is high because many affiliates drive traffic to the same names, and if the competition grows, bids grow as well. Smaller brands may offer better terms, so don’t focus solely on the top 3.
10 best online casino brands in the USA by player acquisition
People may Google an American online casino but not register, so don’t rely on BAP alone. APS shows how many new players a brand can actually sign up.
APS (Acquisition Power Score) is an AI-generated benchmark that estimates how many new players a casino brand may attract in a specific market and period, based on its market strength. While BAP measures attention, APS measures the conversion of that attention into actual customers. It’s not an FTD/registration tally or a re-hash of yesterday’s conversions; APS is a target baseline, the acquisition volume a brand should be achieving given its market position.
Blask
Remember that it’s a benchmark, not a total count of real registrations or FTDs. Still, it can help you assess the brand’s strength and find the best online casino in the US for RevShare deals.
| Brand | Licence | APS, customers (avg) |
|---|---|---|
| Bovada | Offshore | 69,596 |
| DraftKings | Mixed | 41,809 |
| BetOnline | Offshore | 39,479 |
| FanDuel | Mixed | 34,593 |
| MyBookie | Offshore | 24,865 |
| BetUS | Offshore | 17,229 |
| Betplay | Offshore | 15,322 |
| Ignition Casino | Offshore | 12,895 |
| Rainbet | Offshore | 12,144 |
| Hard Rock | Mixed | 8,220 |
Key notes:
- The ranking is the same as for BAP. Well-known online casinos in the USA sign up the most new customers.
- There is a clear gap between the top 4 casinos and the rest. Top-tier brands convert better.
Affiliate insights: If you buy large volumes of USA traffic, lean on high-APS brands because they can take it. Brands lower in the table suit smaller, focused tests.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
10 Best online casino US brands by revenue
Revenue indicates which brands have the largest financial backing. They have money to fund promos and iGaming affiliate programs, and you have some guarantee that they won’t stop operating tomorrow.
CEB (Competitive Earning Baseline) represents the baseline revenue a brand is realistically expected to generate in a specific market, taking into account its brand power (BAP), acquisition capacity (APS), competitor benchmarks, and market-level factors, including regulatory environment and retention patterns. It’s not a guess or an audited financial figure; CEB is a revenue benchmark built on comprehensive data analysis.
Blask
| Brand | Licence | CEB, USD (avg/month) |
|---|---|---|
| FanDuel | Mixed | $659.76M |
| DraftKings | Mixed | $602.75M |
| Bovada | Offshore | $592.10M |
| BetOnline | Offshore | $374.11M |
| MyBookie | Offshore | $225.07M |
| Rainbet | Offshore | $183.52M |
| Betplay | Offshore | $147.09M |
| BetUS | Offshore | $144.04M |
| Hard Rock | Mixed | $139.47M |
| Ignition Casino | Offshore | $133.90M |
Key notes:
- The top changes a lot. FanDuel leads on CEB, even though it’s only 4th on BAP and APS.
- FanDuel and DraftKings beat Bovada. They win fewer new customers, but more revenue stands behind each one.
- The top three all sit above $590M. After them, there is a steep drop to $374M.
Affiliate insights: A large revenue base is a good sign that a brand can support partners and pay on time. FanDuel, DraftKings, and Bovada are the safest brands to scale, but remember that CEB is a benchmark, and it doesn’t show real casino revenue or what you will earn.
Top betting + casino brands in the USA
Nearly 40 states allow Sports Betting, but only eight allow regulated online casinos. So if you’re looking for a Gambling offer in the US, it may be wise to consider a sportsbook brand. Plus, many US players bet on sports and play casino games on the same site.
According to the Blask data, 9 out of 10 best online casinos in the USA offer betting as well:
| Brand | Vertical | Licence | BAP, % (avg) | APS, customers (avg) | CEB, USD (avg/month) | MoM, % (avg) |
|---|---|---|---|---|---|---|
| Bovada | Sportsbook + Casino | Offshore | 15.31% | 69,596 | $592.10M | +8.96% |
| DraftKings | Sportsbook + Casino | Mixed | 8.68% | 41,809 | $602.75M | +11.45% |
| BetOnline | Sportsbook + Casino | Offshore | 8.22% | 39,479 | $374.11M | +3.73% |
| FanDuel | Sportsbook + Casino | Mixed | 7.18% | 34,593 | $659.76M | +29.13% |
| MyBookie | Sportsbook + Casino | Offshore | 5.12% | 24,865 | $225.07M | +11.88% |
| BetUS | Sportsbook + Casino | Offshore | 3.53% | 17,229 | $144.04M | +5.24% |
| Betplay | Sportsbook + Casino | Offshore | 3.14% | 15,322 | $147.09M | +18.71% |
| Rainbet | Sportsbook + Casino | Offshore | 2.47% | 12,144 | $183.52M | +2.81% |
| Hard Rock | Sportsbook + Casino | Mixed | 1.76% | 8,220 | $139.47M | +22.68% |
| Bet365 | Sportsbook | Mixed | 1.84%* | 9,167* | $100.79M* | +21.07%* |
| BetMGM | Sportsbook | Mixed | 1.42%* | 6,785* | $191.67M* | -10.25%* |
Key notes:
- Only Betplay and BetUS grew in both months. They’re a good choice for consistent performance.
- FanDuel has the best mix of revenue and growth. It leads on CEB ($659.76M) and on average MoM (+29.13%).
- Sportsbook-only brands lose to the casino + betting combination. Bet365 made the top 10 only in September, and BetMGM only in October. However, BetMGM has high CEB, so it’s worth considering for Betting offers.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Top sweepstakes casinos online in the USA
Sweepstakes casinos let people play with virtual coins instead of placing direct real-money bets. Real money online Gambling in the USA is allowed only in eight states: Connecticut, Delaware, Maine, Michigan, New Jersey, Pennsylvania, Rhode Island, and West Virginia. Sweepstakes casinos serve many other states, making the US one of the biggest Gambling markets.
| Brand | Blask Index, 12 months | Share of 12-month total | BAP, Oct 2026 | MoM, Oct | Nov 2025 → Oct 2026 |
|---|---|---|---|---|---|
| Chumba Casino | 26.56M | 14.15% | 12.84% | +3.74% | -27.1% |
| Crown Coins | 17.20M | 9.17% | 19.68% | +3.82% | +589% |
| Zula Casino | 16.54M | 8.81% | 4.33% | -36.36% | -62.1% |
| LuckyLand Slots | 12.59M | 6.71% | 5.61% | +3.35% | -24.5% |
| Pulsz | 11.37M | 6.06% | 5.49% | -1.80% | -7.1% |
| Stake | 7.99M | 4.26% | 2.92% | -3.62% | -45.9% |
| Modo | 7.15M | 3.81% | 3.82% | +0.76% | -5.2% |
| Sportzino | 5.62M | 2.99% | 2.47% | -1.04% | -32.3% |
| McLuck | 5.55M | 2.96% | 2.87% | +0.03% | +2.8% |
| Funzpoints | 5.28M | 2.81% | 2.40% | -9.60% | -15.1% |
Key notes:
- The top 10 hold about 61.7% of the 12-month total for all US sweepstakes brands (187.63M).
- The market is flat. The total was 15.30M in November 2025 and 15.34M in October 2026. Shares are moving between leaders, so Crown Coins gained what Chumba, Zula, Stake, Sportzino, and LuckyLand lost.
- Chumba leads the 12-month total, but it is slipping. It peaked at 2.76M in December 2025 and ended October at 1.97M.
- Crown Coins is the new leader. From November to May, its monthly Blask Index stayed between 0.43M and 0.50M. In June, it jumped to 2.36M, and has stayed ahead since.
- Modo, Pulsz, and McLuck are steady. Their metrics stayed within the same range each month, so these are the most reliable choices for initial tests.
How to promote US casino offers
To promote casino brands in the USA, you need an ad network with the right formats and enough volume. RichAds sells direct click, pop, push, in-page, pre-roll, and Telegram ads traffic in the USA and in over 220 other GEOs.
For the US specifically, we recommend three formats:
- Direct click ads. They drive high-intent traffic from users who already browse casino content. A good match for big, well-known brands with high BAP.
- Popunder ads. They deliver large traffic volumes and work for awareness, quick conversions, and retargeting alike.
- Push ads. This format is a top choice for urgent and time-limited offers. It delivers the message instantly and brings you an engaged audience.
You can mix all three formats, as ad format combinations work especially well for Gambling.
When launching a campaign, consider these practical tips:
- Target by state. Run only in states where the brand and the offer are allowed to avoid bans and legal penalties.
- Match the creative to the brand type. Real-money and sweepstakes brands use different wording. Know your audience and check out the advertising rules.
- Go mobile-first. Make sure landing pages and creatives work well on phones. Most American gamblers play via phones.
- Split-test. Compare headlines, images, and landing pages to find the winning combination.
- Use automation. The RichAds ad network provides a tailored set of tools to accelerate optimization. Use Performance Mode to get new whitelists every week, Automated Rules to manage campaigns faster, and Target CPA to fit into your budget.
- Launch retargeting campaigns. RichAds can help you bring back customers and boost conversion rate. The Retargeting feature increased the number of first deposits by over 70% in real-life case studies.
- Work with a manager. Your personal manager can share traffic insights and help with setup. The team strives to help you achieve more, so you can rely on their advice.
Choose a USA casino brand that fits your strategy. If you want long-term profit, consider DraftKings or FanDuel. If you need good brands for low-cost tests, we recommend Rainbet and Hard Rock, as their value per customer is high.
Whichever casino you pick, sign up on RichAds and launch your profitable ad campaign!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
FAQ on online casinos in the USA
According to the RichAds ad network guide, the most popular casino brands are Bovada, DraftKings, BetOnline, FanDuel, and MyBookie. Among sweepstakes casinos in the USA, Crown Coins and Chumba Casino lead.
Online Gambling in the USA is regulated state by state. Real-money online casinos are legal and regulated in eight states: Connecticut, Delaware, Maine, Michigan, New Jersey, Pennsylvania, Rhode Island, and West Virginia. Sweepstakes casinos work in many other states, but a growing number have banned them.
Offshore brands may operate under licenses issued outside the US.
Real-money online casinos are available in Connecticut, Delaware, Maine, Michigan, New Jersey, Pennsylvania, Rhode Island, and West Virginia. Sweepstakes casinos are open in many other states, but are banned in California, Connecticut, Indiana, Louisiana, Maine, Montana, New Jersey, New York,Tennessee, and Oklahoma.
The most common options in the USA are debit and credit cards, e-wallets such as PayPal, online bank transfers (ACH), and prepaid cards. Some operators also accept Apple Pay.
The most popular games are slots. They generate 75–80% of online casino revenue in the US. According to Blask, crash games are also among the leaders — they had a 32% share of interest in summer. Blackjack, roulette, baccarat, and live dealer games follow.
In a real-money casino, players deposit cash, wager it, and withdraw winnings. Sweepstakes casinos use virtual coins, and players can redeem some of them for prizes.
Real-money casinos are more regulated and legal in only eight states, while sweepstakes casinos operate in more states considered less dangerous.
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