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CPI or Cost per Installation

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CPI or Cost per Installation meaning

CPI or Cost per Installation is a model where you get paid for every app download. The catch here is that the user must install it instead of just launching/viewing it in their browser window.

Some networks may also require an active installation — which means the program must be opened up and used by the end-user at least once. They are not likely to pay if they find out your affiliate link was clicked but never followed through with any action on the end-user’s side (like downloading).

If you are buying traffic, let’s say Richads‘ push notification ads or pop ads, it is imperative that you use a landing page to filter traffic and warm the audience up.

Advantages of CPI Model

CPI offers pay almost the same as CPL offers, making it a good choice for beginner affiliates. The number of CPI offers has also been increasing recently, so there’s a lot of opportunities here.

Disadvantages of CPI Model

Unfortunately, Cost per Installation offers doesn’t have much variety when compared to other models like CPL or CPA. Most CPI offers fall under games, finance (cryptocurrency and trading), and antivirus or VPN.

Another downside to the Cost per Installation model is that most of them have a cap or a limit to the number of conversions you can achieve per day. Once hit, you will no longer be paid for conversions even if you continue sending traffic. To automatically pause your campaigns when the cap is hit, you should set up conversion tracking and automated rules

Should You Choose the CPC Earning Model?

Most definitely. CPI is one of the easiest conversion flows to get started with. Once mastered, it will give you great ROI on your marketing efforts!


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