PostBack

RichAds Team
Jul 14, 2024
3 min

PostBack meaning

PostBack or server-to-server (S2S) data transfer is one of the ways of tracking conversions. PostBack is the transfer of data about performing some action from one platform to another (for example, from affiliate network to the tracker or ad network). PostBack makes the work with the affiliate network’s information easier.

Postback URL is integration between an ad network and tracker servers. After setting up a postback, information about campaign conversions is sent to the ad network.

PostBack in affiliate marketing

PostBack is the most credible way of conversions’ mainstreaming. It will make your campaign optimization easier, for example, transferring data from the affiliate network to the tracker or ad network.

How does S2S postback work?

It’s simple: click ID is attributed to any user’s click. But when the targeted action is performing, the system understands that a certain click ID is a conversion itself.

Information about conversion is transferred to the server of the affiliate network and then to the server of your tracker. You can set up conversions tracking from your affiliate network or tracker to the ad network’s server.

PostBack’s pros and cons

Pros	Cons
accurate conversions tracking	——
additional information about conversion is available (source, ОS, device, etc.)
you can choose data to transfer (for example, exclude information about received profit)
it tracks well both mobile and desktop traffic
in RichAds tracker you can make a purchase funnel and follow each step of conversion

Which benefits give the postback integration?

First of all, postback allows you to track all the parameters important for an advertising campaign, and then carry out optimization. You can get conversions, but without it, you will hardly be able to make your campaign profitable.

Postback settings make it possible to:

Track conversion data as accurately as possible.
Track campaign traffic by various parameters.
Use the top features of the platform for automatic optimization.
Get expertise from your account manager to optimize your campaigns.

The most important value of setting up a postback at RichAds is saving your budget and time for optimization. The auto-optimization features can be set up once and will work hard while you are busy with your business.

Target CPA

Target CPA is a neat feature for beginners and advanced marketers. Don’t want to make mistakes and lose money? Don’t have enough time for optimization? Let the intelligent Target CPA feature do all the work for you.

You will get a fully automated traffic buying process, including blacklisting and smart Micro Bidding. Target CPA will do it all to get as many conversions as possible within your budget and target CPA.

Access to free auto-optimization features of an ad network

After setting up the postback, the Automated Rules tool becomes available to you. It allows creating white- and blacklists automatically after the specified parameters were set up. Moreover, it’s not you who do it but the system which checks your results every 2 hours.

Set up custom bids in one campaign

Micro Bidding is another feature that allows you to adjust bids for different sources or parameters according to their performance. It also helps to save on campaigns. Just set additional bids for different campaign parameters if needed.

Get help from RichAds experts

If the support team sees the information about conversions, they can help you set up Automated rules or bids and recommend other improvements.

Launch profitable ad campaigns with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Related articles:

Step-by-step guides on how to set up postback with RichAds:

Find more guides by searching for “Affiliate Tracking Tutorials“.

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