Push traffic

Aksana Shakal
Jul 14, 2024
7 min

Push traffic meaning

Push traffic is generated from push ads (also known as push notification ads). This is an ad format that advanced affiliate marketers have been working with for several years.

When it comes to push ads traffic, the users begin to receive advertising notifications after visiting the website, where there is a subscription form to receive notifications from the website.

After acceptance, the user added to the database of the website owner or to the database of push ads network. Then users begin to receive advertising push notifications. It doesn’t matter if the user leave the website where he saw the subscription form. The subscription data is already in the database, and the user will receive notifications through the browser technologies.

Users can subscribe to web push notifications from any device: desktop, mobile, tablet.

What do push notifications consist of?

Now you know what is push traffic, so it is time to figure out what is push ads.

Push traffic is generated by push notifications. It consists of a small image (an icon) and two text lines: a title and a description. The main image complements them.

A small push notification window pops at the right corner of the monitor or appears on your smartphone screen over other windows. The users tend to see notifications from messengers there, so this part of the screen usually attracts the user’s attention.

The thing is that push notification ads are easily noticed no matter what device you use.

What’s the power of push traffic?

Push notifications have a number of advantages that’s why they are one of the most effective ad formats. The most important point is that you can’t miss them. With the emergence of different ad types, people start becoming “blind” and many ad channels lose their effectiveness. Besides, the user lands to the pre-landing or landing page just by one click – it increases the possibility of conversion. The user can also see notifications even if he was offline (later, when he will be online again).

What are the advantages of using push traffic?

1. 100% visibility and no banner blindness.
2. Push traffic is real people.
3. High CTR.
4. Low cost of push traffic.

One more important benefit is low CPC in comparison with other ads channels like Facebook or Google Ads. CPC starts from $0,05 at RichAds ad network.

That’s why it’s much more profitable to work with push notifications than with other ad formats.

The main advantage of push notifications is that you can use it running the offer appropriate for a wide audience. So, you can reach a huge mass of people using just one offer and one traffic type.

Who can earn with push traffic?

Traffic from push notifications can generate stable income for at least 2 categories of people:

site owners, who want to monetize websites,
people who want to promote their own or someone else’s advertising offers.

Websites owners can provide their sites for collecting subscriptions to push notifications. They will profit from the traffic that their pages drive. Such people are also called publishers. To become a publisher, you need to contact the advertising network and place a script on your website that will display a subscription form for push notifications. It does not require any changes in the website design and does not affect SEO.

However, site owners can collect a subscriber base for push notifications only for their own needs: send information about discounts, news, and more, without passing it on to third parties.

Affiliate marketers are the second group of people interested in buying push traffic. Push traffic has much fewer restrictions on the choice of offers than Facebook, which is why affiliates use this format to avoid cloaking troubles.

Both website owners and affiliate marketers meet at push traffic networks. These are specific ad platforms that buy new push subscribers from publishers and sell the opportunity to show them ads to marketers. Let’s have a closer look to push traffic networks.

Launch push ads at RichAds now

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What products and services can be promoted via push traffic?

There is a great variety of niches in affiliate marketing that can be an option for push traffic.

Push advertising works with a lot of verticals that are forbidden or limited in social networks. Here you can easily get conversions on Gambling, Nutra and Dating. The main rule of successful moderation is using not very skimpy creatives and a lack of misleading.

Offers that solve users’ problems right now show especially nice results on push ads. It’s better to choose offers that are aimed to a wide audience with different needs.

Too specific offers that are interesting for a narrow range of users will hardly be successful on push ads traffic.

Where you can buy push traffic?

Push ads network — is a specific place where an affiliate marketer may buy push traffic. Yes, there is no need to collect your own database of push ads subscribers. Push ads networks did all the work for you.

The number of push ads networks started mushrooming in 2018, and new ones are still growing. Nowadays, at least 20 push ads networks are ready to sell push traffic.

Most of the push ads networks are self-served platforms where advertisers can run ads by themselves. Also, some ad networks can manage campaigns by the ad networks’ experts.

One of the significant advantages of push ads networks is that they allow running ads on minimal deposits. It is an ad format, that is good even for newbies with small budgets.

How to choose push ad network: 10 ad networks compared

The best verticals and GEOs to launch push ads at RichAds advertising network

Every month RichAds advertising network gathers insights on the best GEOs and verticals for powerful ad formats and shares in the short report.

The best geos and verticals for January, 2024

At RichAds advertising network, comparing to December, 2023 the situation with the best GEOs for push hasn’t changed severely. Pakistan has left the list of top GEOs, being replaced by Russia. While other top converting GEOs remain: USA, Indonesia, India, Brazil and Bangladesh.

The list of the best GEOs for push in December, 2023:

USA;
Indonesia;
India;
Brazil;
Bangladesh;
Pakistan.

The list of the best GEOs for push in January, 2024:

USA;
Indonesia;
India;
Brazil;
Bangladesh;
Russia.

Best GEOs for Push Ads at RichAds ad network

Updates on the best verticals for push ads

Just as GEOs the top converting verticals for push ads haven’t changed a lot. Last month top vertical of Finance got replaced by Dating in January. Others of Gambling, Antivirus and Betting are still converting high on our platform second month in a row!

Gambling;
Antivirus;
Betting;
Dating.

Best verticals for Push Ads at RichAds ad network

Updates on the best GEO-vertical bundles for push ads

Top-notch bundles to test for Push ads in January, 2024:

Gambling: IDN, BRA, BGL, THA, RUS;
Antivirus: USA, JPN, CAN, DEU, ARG;
Betting: BRA, VNM, BGD, IND, NGA;
Dating: IND, USA.

LAUNCH PUSH ADS ON RICHADS!

How to launch a successful push traffic campaign?

If you want your first push ads campaign to have a better chance of profit, use this list of tips. It sums up the main mistakes any marketer can make from the beginning.

Start by testing different offers. So you’ll understand what will work on the traffic of a specific ad network.
Divide your campaigns into mobile and desktop. The bids for them can be different. Moreover, it will be easier to optimize.
Run a campaign with at least 5 creatives. An ad campaign with 1 or 2 creatives is less competitive than with 5 or 10. Sometimes the campaign is launched with 5 creatives, but only one converts. The fewer the options, the less likely you’ll find a converting one.
Pay more attention to the icons and text than to the big picture. Change them for a quality test.
Use emojis in the headline, they can improve your ad CTR.
Make sure that you set up a daily budget at the start. This will not allow an overspend.
Be sure to set up the S2S postback for accurate optimization. Keep in mind that Google Analytics is the worth choice for push ads.
Limit the number of ad impressions to 1-2 per day not to overwhelm the users. This is the optimal amount at the start.
And most importantly: remember, even successful creatives need to be changed from time to time.

Launch push ads at RichAds now

Related articles:

« Back to Glossary Index

Aksana Shakal

Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.