{"id":10443,"date":"2025-10-06T16:03:00","date_gmt":"2025-10-06T13:03:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=10443"},"modified":"2025-10-22T13:45:15","modified_gmt":"2025-10-22T10:45:15","slug":"self-hosted-tracking-solution","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/self-hosted-tracking-solution\/","title":{"rendered":"Self-hosted tracking solution"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left\">Self-hosted tracking solution meaning<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A self-hosted <a href=\"https:\/\/richads.com\/blog\/what-is\/conversion-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"tracking solution\">tracking solution<\/a> or tracker is the first and most important tool an affiliate marketer needs. Without it, the process of running any advertising campaign will be like stumbling around in the dark looking for a treasure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong><a href=\"https:\/\/richads.com\/blog\/what-is\/affiliate-tracker\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"tracker\">tracker<\/a><\/strong> is a tool that captures information from the advertising network and information about approved conversions from the affiliate network in one place. The tracker can monitor many advertising campaigns at once, and you get a tool that contains all the statistics necessary for testing and optimization.<\/p>\n\n\n<div id=\"richads-button-block_68200730a1f3b728fb8dfe972c1fd9b3\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads on quality traffic at RichAds!\">\n                Launch ads on quality traffic at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to choose a type of tracker?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing a type of tracker (<strong>self-hosted<\/strong>&nbsp;or&nbsp;<strong>cloud-based solutions<\/strong>), you need to understand your needs. First, with which countries you will work: nearby or around the world. What kind of workload your tracker will have: how many events you plan to process per month. This information will help you choose the right option among trackers and their various pricing plans.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"566\" height=\"111\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/03\/how-to-choose-a-tracker-for-affiliate-marketing-566x111.png\" alt=\"Self-hosted tracking solution\" class=\"wp-image-10403\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/03\/how-to-choose-a-tracker-for-affiliate-marketing-566x111.png 566w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/03\/how-to-choose-a-tracker-for-affiliate-marketing-300x59.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/03\/how-to-choose-a-tracker-for-affiliate-marketing-768x151.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/03\/how-to-choose-a-tracker-for-affiliate-marketing-200x39.png 200w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/03\/how-to-choose-a-tracker-for-affiliate-marketing-250x49.png 250w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/03\/how-to-choose-a-tracker-for-affiliate-marketing-392x77.png 392w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/03\/how-to-choose-a-tracker-for-affiliate-marketing-500x98.png 500w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/03\/how-to-choose-a-tracker-for-affiliate-marketing.png 1190w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">There are two types of trackers:<strong> self-hosted and<\/strong> <strong>cloud-based solutions.<\/strong>&nbsp; There is no definite answer to which one is better. Let&#8217;s find out what these affiliate tracking software terms mean.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"QEJSQ2rzKC\"><a href=\"https:\/\/richads.com\/blog\/top-free-advertising-tracking-software\/\" aria-label=\"Top 20+ free advertising tracking software in 2025\">Top 20+ free advertising tracking software in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 20+ free advertising tracking software in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/top-free-advertising-tracking-software\/embed\/#?secret=1K2S9GUf3X#?secret=QEJSQ2rzKC\" data-secret=\"QEJSQ2rzKC\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a <\/strong><strong>self-hosted<\/strong><strong> tracker?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you choose a self-hosted tracker,&nbsp; you will have to spend money at the very start. You will need the budget for the purchase and installation of the server, but then you won&#8217;t have to pay more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But in this case, there are some nuances you should keep in mind: the server tracker is an excellent choice for advertising campaigns in neighboring countries with the country where the server is installed. The further the server is from the country, the more traffic you will lose. Therefore, you will have to install additional servers to work with remote countries. In fact, you do not need to pay for events or the volume of traffic that will go through the tracker.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"nygm08gXL7\"><a href=\"https:\/\/richads.com\/blog\/affiliate-tracking-software-what-is-it-and-how-to-choose-the-best-one\/\" aria-label=\"Affiliate tracking software: what is it and how to choose the best one?\">Affiliate tracking software: what is it and how to choose the best one?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Affiliate tracking software: what is it and how to choose the best one?&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/affiliate-tracking-software-what-is-it-and-how-to-choose-the-best-one\/embed\/#?secret=oTL4kWOjsT#?secret=nygm08gXL7\" data-secret=\"nygm08gXL7\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a cloud-based tracker?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/richads.com\/blog\/what-is\/cloud-based-tracking-solution\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Cloud-based trackers\">Cloud-based trackers<\/a><\/strong> are faster than self-hosted ones. You can work with all parts of the world at once and get information as quickly as possible. It\u2019s an excellent choice for campaigns in different GEOs, especially long-range ones. The speed of processing and data transfer will be as fast as for neighboring countries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there is one thing: you will have to immediately calculate how many events you need to process with the tracker and select the appropriate plan. If you exceed the limit, you will have to pay extra for additional events. As a rule, this limit is up to 100.000 events in free versions, and up to 1.000.000 events per month in the cheapest plan.<\/p>\n\n\n<div id=\"richads-button-block_68200730a1f3b728fb8dfe972c1fd9b3\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads on quality traffic at RichAds!\">\n                Launch ads on quality traffic at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Self-hosted tracking solution examples<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3._keitaro\">1. Keitaro<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/Overview-of-a-top-free-ad-tracking-software-for-affiliate-marketers-Keitaro-1024x498.jpg\" alt=\"\" class=\"wp-image-55307\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/Overview-of-a-top-free-ad-tracking-software-for-affiliate-marketers-Keitaro-1024x498.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/Overview-of-a-top-free-ad-tracking-software-for-affiliate-marketers-Keitaro-300x146.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/Overview-of-a-top-free-ad-tracking-software-for-affiliate-marketers-Keitaro-768x373.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/Overview-of-a-top-free-ad-tracking-software-for-affiliate-marketers-Keitaro-1536x747.jpg 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/Overview-of-a-top-free-ad-tracking-software-for-affiliate-marketers-Keitaro.jpg 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Keitaro is a complete self-hosted advertising tracker that is used to attribute the data monitoring from multiple sources, collect statistics of clicks, conversions and incoming parameters, along with connecting pixels and multi-offer landing page performance. Keitaro provides useful tracking features for advertisers, publishers and brand owners, now being among the best ad tracking tools for affiliate marketers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keitaro offers a 14 days free trial for its ad tracking software, while the paid plans charge starting from \u20ac49\/month for the cheapest one (Starter). Any of Starter, Advanced and Expert plans for Keitaro can be used during that fortnight free trial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also have a step-by-step guide on&nbsp;<a href=\"https:\/\/richads.com\/blog\/how-to-set-up-tracking-richads-keitaro\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"how to set up conversion tracking at Keitaro\">how to set up conversion tracking at Keitaro<\/a>&nbsp;in case you want to adjust it for seamless work!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4._binom\">2. Binom<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/Overview-of-a-top-free-ad-tracking-software-for-affiliate-marketers-Binom-1024x497.jpg\" alt=\"\" class=\"wp-image-55308\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/Overview-of-a-top-free-ad-tracking-software-for-affiliate-marketers-Binom-1024x497.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/Overview-of-a-top-free-ad-tracking-software-for-affiliate-marketers-Binom-300x146.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/Overview-of-a-top-free-ad-tracking-software-for-affiliate-marketers-Binom-768x373.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/Overview-of-a-top-free-ad-tracking-software-for-affiliate-marketers-Binom-1536x746.jpg 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/Overview-of-a-top-free-ad-tracking-software-for-affiliate-marketers-Binom.jpg 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Binom is a professional performance marketing ad tracking platform that aims to provide a seamless solution for data collection across the sources. Binom features over 20 metrics within its path and rules system that shows the data both in big picture and all the precise details. For its high performance and a quality analytics tool Binom is considered to be one of the top ad tracking software for marketers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Binom has a free 14 day trial to get to know the platform\u2019s functionality better, and the paid version will cost $69 a month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also have a step-by-step guide on&nbsp;<a href=\"https:\/\/richads.com\/blog\/how-to-set-up-tracking-richads-binom\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"how to set up conversion tracking at Binom\">how to set up conversion tracking at Binom<\/a>&nbsp;in case you want to adjust it for seamless work!<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\"><strong>You can find detailed manuals that explain how to connect a tracker to the RichAds advertising network in our blog. Search &nbsp;for \u201c<a href=\"https:\/\/richads.com\/blog\/tag\/affiliate-tracking-tutorials\/\" aria-label=\"Affiliate Tracking Tutorials\">Affiliate Tracking Tutorials<\/a>\u201c.<\/strong><\/p>\n\n\n<div id=\"richads-button-block_68200730a1f3b728fb8dfe972c1fd9b3\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads on quality traffic at RichAds!\">\n                Launch ads on quality traffic at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue has-very-light-gray-background-color has-background wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related articles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/review-of-trackers-integrated-with-richpush\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"14 best tracking solutions for affiliate marketing in 2025\">14 best tracking solutions for affiliate marketing in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-free-advertising-tracking-software\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 20+ free advertising tracking software\">Top 20+ free advertising tracking software<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/affiliate-tracking-software-what-is-it-and-how-to-choose-the-best-one\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Affiliate tracking software: what is it and how to choose the best one?\">Affiliate tracking software: what is it and how to choose the best one?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-50-affiliate-marketing-tools-in-2021-from-richads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 50 Affiliate Marketing Tools in 2024-2025\">Top 50 Affiliate Marketing Tools in 2024-2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/postback-access-to-all-richpush-features\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to Set up a Postback. Step-by-Step Guide\">How to Set up a Postback. Step-by-Step Guide<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Self-hosted tracking solution meaning A self-hosted tracking solution or tracker is the first and most important tool an affiliate marketer needs. Without it, the process of running any advertising campaign will be like stumbling around in the dark looking for a treasure. A tracker is a tool that captures information from the advertising network and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10443","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Self-hosted tracking solution: Definition &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"A self-hosted tracking solution or tracker the first and most important tool an affiliate marketer needs. Without it, the process of running any advertising campaign will be like stumbling around in the dark looking for a treasure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/what-is\/self-hosted-tracking-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Self-hosted tracking solution: Definition &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"A self-hosted tracking solution or tracker the first and most important tool an affiliate marketer needs. Without it, the process of running any advertising campaign will be like stumbling around in the dark looking for a treasure.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/richads.com\/blog\/what-is\/self-hosted-tracking-solution\/\" \/>\n<meta property=\"og:site_name\" content=\"RichAds Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/richadscom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T10:45:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/03\/how-to-choose-a-tracker-for-affiliate-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1190\" \/>\n\t<meta property=\"og:image:height\" content=\"234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/self-hosted-tracking-solution\\\/\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/self-hosted-tracking-solution\\\/\",\"name\":\"What is Self-hosted tracking solution: Definition &#8212; RichAds Blog\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/self-hosted-tracking-solution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/self-hosted-tracking-solution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/how-to-choose-a-tracker-for-affiliate-marketing-566x111.png\",\"datePublished\":\"2025-10-06T13:03:00+00:00\",\"dateModified\":\"2025-10-22T10:45:15+00:00\",\"description\":\"A self-hosted tracking solution or tracker the first and most important tool an affiliate marketer needs. 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