{"id":13887,"date":"2025-10-01T18:54:00","date_gmt":"2025-10-01T15:54:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&p=13887"},"modified":"2025-10-22T15:41:10","modified_gmt":"2025-10-22T12:41:10","slug":"calendar-push-traffic","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/calendar-push-traffic\/","title":{"rendered":"Calendar Push Traffic"},"content":{"rendered":"\n

Calendar Push Traffic meaning<\/h2>\n\n\n\n

iOS Calendar push ads are a new form of push notification advertising coming in spring 2021. Calendar push ads are another way to reach iOS and macOS users with push ads.<\/p>\n\n\n\n

Calendar push ads are actually the same as web push ads. The difference is that they appear in the Calendar app on iOS and MacOS as a scheduled event.<\/p>\n\n\n\n

How calendar push ads look like<\/h2>\n\n\n\n

When a user enters his calendar in his schedule, he sees calendar push ads that perfectly fit the calendar. Such push ads do not seem as aggressive but catch attention.<\/p>\n\n\n

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\"How<\/figure>\n<\/div>\n\n\n

Calendar ads have a title, link, and description (optionally). There is no picture needed in this format, so it\u2019s easier and faster to set up such an ad campaign.<\/p>\n\n\n\n

The format works like regular push notifications: users must also agree to receive push notifications on any site with a code posted on it.<\/p>\n\n\n\n

According to the RichAds advertising network<\/a> numbers, iOS Calendar Push traffic sources convert similar to the New sources (with recently added audiences) where the average CR is traditionally high.<\/p>\n\n\n\n

Which Verticals to choose for Calendar Push traffic<\/h2>\n\n\n\n

Calendar push traffic is as generic and all-purpose as web push, which means that it works with most niches. <\/p>\n\n\n\n

The list of the most performing verticals with calendar push traffic looks like this:<\/strong>
Gambling,
Sweepstakes,
VPN, Antivirus,
Betting,
Dating.<\/p>\n\n\n\n