{"id":1426,"date":"2025-09-01T14:06:00","date_gmt":"2025-09-01T11:06:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=1426"},"modified":"2026-04-24T12:34:50","modified_gmt":"2026-04-24T09:34:50","slug":"pop-ads","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/pop-ads\/","title":{"rendered":"Pop ads"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>What you will gather from this glossary terms about pop ads:<\/strong><br>The meaning of pop advertising in affiliate marketing.<br>Examples of landing and pre-landing pages utilised for pop ads.<br>Good reasons to keep up with pop-traffic and how it evolved to get better.<br>The necessary requirements for starting with pop advertising as a beginner.<br>Best countries and categories to work with pops in 2025.<br>Where to get high-quality pop advertising traffic and what to look for while choosing a pop ads network.<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pop ads meaning<\/h2>\n\n\n\n<p>The term &#8216;pop&#8217; in advertising (as in pop-traffic or pop ads) usually referes to this particular kind of promotion format. And yes, pop ads is one of the oldest ad formats in affiliate marketing. Windows or banners that appear up or under the opened window are examples of pop traffic (or pops). How can the user trigger this?<\/p>\n\n\n\n<p>To go to the page with a special Javascript code or to click a certain part of the page is enough for the new window to appear. In other cases, the user also has to click the button or try to close a popup to trigger a new tab.&nbsp;<\/p>\n\n\n\n<p>There are 2 types of pop ads: <a href=\"https:\/\/richads.com\/blog\/pop-up-or-pop-under-which-is-better\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"popup and popunder\">popup and popunder<\/a>. They are differ depending on the place where new window pops up. Popunder is a new tab that appears under the previous page. Popup appears over the browser window.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"618\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/08\/what-is-popunder-and-popup-1024x618.png\" alt=\"what is pop ads\" class=\"wp-image-40406\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/08\/what-is-popunder-and-popup-1024x618.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/08\/what-is-popunder-and-popup-300x181.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/08\/what-is-popunder-and-popup-768x463.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/08\/what-is-popunder-and-popup.png 1190w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Pop ads examples<\/h2>\n\n\n\n<p>How to use popads? The pop traffic is actually know for being very beginner-friendly in advertising. Pop ads earning fully depends on the landing page with the offer. This is the first and only possible chance to grab the user\u2019s attention. One more argument why pops ads are good for beginners: no more creatives are needed.<\/p>\n\n\n\n<p>Conciseness and clarity of the message on the landing page are crucial speaking about pop ads. The user doesn\u2019t have time to read huge texts with all the pros and cons of your offer.&nbsp;<\/p>\n\n\n\n<p>Choose a landing page with short texts and large font sizes \u2014 such pages should be maximum clear and notable.&nbsp;<\/p>\n\n\n\n<p>Use clear calls to action (\u201cclick\u201d and \u201cregister\u201d) and bright images that can interest the user just in a second.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Here are some examples of landing pages that affiliate marketers use for running pop ads:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page3-1024x600.jpg\" alt=\"\" class=\"wp-image-45822\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page3-1024x600.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page3-300x176.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page3-768x450.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page3.jpg 1510w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"938\" height=\"910\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page2.jpg\" alt=\"\" class=\"wp-image-45823\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page2.jpg 938w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page2-300x291.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page2-768x745.jpg 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page-1024x532.jpg\" alt=\"\" class=\"wp-image-45824\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page-1024x532.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page-300x156.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page-768x399.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page-1536x798.jpg 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/pop-ads-example-of-landing-page.jpg 1790w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div id=\"richads-button-block_22db74715a9cd2c8fbb9db1aaff2e078\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Run profitable pop campaigns on RichAds&#8217; traffic!\">\n                Run profitable pop campaigns on RichAds&#8217; traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wait: should we still use pop ads in 2025?<\/h2>\n\n\n\n<p>While new ad formats appear, some advertisers are still faithful to good old ad formats like pop advertising. To make a long story short, here are some main points why you should try popunders today.<\/p>\n\n\n\n<p>\u26a1 Everybody heard about banner blindness. Today only 2 ad formats may say that they are more or less fighting it. The first one is <a href=\"https:\/\/richads.com\/blog\/what-is\/push-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"push ads\">push ads<\/a>; the second one is <a href=\"https:\/\/richads.com\/blog\/what-is\/pop-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pops ads\">pops ads<\/a>. An excellent alternative to display ads is finally found!<\/p>\n\n\n\n<p>\u26a1 One of the great advantages of popads banners is that they show higher CTR than banner ads. It\u2019s tough to ignore them. If the landing page is exact and the offer is good \u2014 nothing interferes with you from getting profit.<\/p>\n\n\n\n<p>\u26a1 The bids to buy pop ads are still very affordable. They are sell by <a href=\"https:\/\/richads.com\/blog\/what-is\/cpm-or-cost-per-mille\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CPM (cost-per-mille)\">CPM (cost-per-mille)<\/a> model where you pay for 1000 impressions. What is more pops can be bought in a huge number of traffic sources. CPM costs at <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> advertising network start from a minimum amount \u2014 <strong>$0.5<\/strong> and they may differ according to GEO.<\/p>\n\n\n\n<p>\u26a1 From year to year the number of publishers that start to monetize their websites with popunder ads is growing so there is no option to get out of traffic in any country.&nbsp;<\/p>\n\n\n\n<p>\u26a1 Okey, one of the problems that affiliate marketers and popunder ad networks may face is malware. This is the reason to check how the ad network checks his traffic to get rid of the fraud. As for marketers some trackers allow to check the quality of traffic. Don&#8217;t miss this opportunity.&nbsp;<\/p>\n\n\n\n<p>So it seam that even it is some kind of problems they can be solved with proper affiliate marketing tools.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"MFBSVQrQaB\"><a href=\"https:\/\/richads.com\/blog\/pop-ads-how-to-earn-on-popups-and-popunders-in-2020\/\" aria-label=\"How to make money with Pop up ads in 2025\">How to make money with Pop up ads in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to make money with Pop up ads in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/pop-ads-how-to-earn-on-popups-and-popunders-in-2020\/embed\/#?secret=dyvXojye4K#?secret=MFBSVQrQaB\" data-secret=\"MFBSVQrQaB\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What do you need to start with pop ads?<\/h2>\n\n\n\n<p>Let\u2019s dwell on the most important points to start a pop campaign.<\/p>\n\n\n\n<p><strong>These are strongholds for a successful start:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>profitable <a href=\"https:\/\/richads.com\/blog\/what-is\/cpa-offer\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"offer\">offer<\/a> for a wide range of users;<\/li>\n\n\n\n<li>good traffic source or pop ad network;<\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/what-is\/affiliate-tracker\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"tracker\">tracker<\/a> with maximum functionality;<\/li>\n\n\n\n<li>simple landing page;<\/li>\n\n\n\n<li>fast and furious server.<\/li>\n<\/ul>\n\n\n<div id=\"richads-button-block_22db74715a9cd2c8fbb9db1aaff2e078\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Run profitable pop campaigns on RichAds&#8217; traffic!\">\n                Run profitable pop campaigns on RichAds&#8217; traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verticals, GEOs, Offers for popups<\/h2>\n\n\n\n<p>&nbsp;While pop traffic doesn&#8217;t impose strict GEO limitations, certain trends and temperament nuances can significantly impact the efficacy of your campaigns.<\/p>\n\n\n\n<p>When it comes to GEO selection, a noteworthy pattern emerges: <a href=\"https:\/\/richads.com\/blog\/what-is\/tier-2-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Tier 2\">Tier 2<\/a> and <a href=\"https:\/\/richads.com\/blog\/what-is\/tier-3-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Tier 3\">Tier 3<\/a> regions often emerge as hotbeds of substantial traffic volume. These tiers can prove to be more approachable for those starting out, offering a potentially smoother path to navigate.<\/p>\n\n\n\n<p>On the other hand, <a href=\"https:\/\/richads.com\/blog\/what-is\/tier-1-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Tier 1\">Tier 1<\/a> geos are frequented by seasoned professionals due to their complex conversion dynamics and the wide spread habit to block pop-up ads. Remember, the key isn&#8217;t about dismissing certain GEOs as &#8220;bad,&#8221; but rather aligning your offers effectively.<\/p>\n\n\n\n<p>When you choose the best offer and vertical to launch ad campaign with pop ads check the best converting option in specific popunder traffic source. For example, each month RichAds team cover the hot topic of <a href=\"https:\/\/richads.com\/blog\/best-geos-and-verticals\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"the best geos and verticals for marketers\">the best geos and verticals for marketers<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The best geos and verticals for pop ads<\/h3>\n\n\n\n<p>Pop ads are pretty famous of being a consistent format that performs well on many geos worldwide: from Tier 3 to Tier 1. For example, currently the most responsive countries to try running popunder ads in are: USA, Indonesia, Japan, Bangladesh, Peru and Ecuador.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"single-info-blue\"><strong>The list of the best geos for pops ads in 2025:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>USA;<\/li>\n\n\n\n<li>Indonesia;<\/li>\n\n\n\n<li>Japan;<\/li>\n\n\n\n<li>Bangladesh;<\/li>\n\n\n\n<li>Peru;<\/li>\n\n\n\n<li>Ecuador.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column single-info-blue is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"single-info-white\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/07\/Best-geos-for-onclick-traffic-at-RichAds-ad-network-1.jpg\" alt=\"\" class=\"wp-image-62504\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/07\/Best-geos-for-onclick-traffic-at-RichAds-ad-network-1.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/07\/Best-geos-for-onclick-traffic-at-RichAds-ad-network-1-300x196.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/07\/Best-geos-for-onclick-traffic-at-RichAds-ad-network-1-768x501.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div id=\"richads-button-block_22db74715a9cd2c8fbb9db1aaff2e078\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Run profitable pop campaigns on RichAds&#8217; traffic!\">\n                Run profitable pop campaigns on RichAds&#8217; traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Best Verticals for Pop Ads<\/h3>\n\n\n\n<p>Recently, these four top verticals for pops are being the most performing ones as of the beginning of 2025: Gambling, Media, Finance and Betting.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gambling;<\/li>\n\n\n\n<li>Media;<\/li>\n\n\n\n<li>Finance;<\/li>\n\n\n\n<li>Betting.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"343\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Best-verticals-for-Pop-ads-at-RichAds-ad-network-1024x343.png\" alt=\"Best verticals for Pop ads at RichAds ad network\" class=\"wp-image-45174\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Best-verticals-for-Pop-ads-at-RichAds-ad-network-1024x343.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Best-verticals-for-Pop-ads-at-RichAds-ad-network-300x100.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Best-verticals-for-Pop-ads-at-RichAds-ad-network-768x257.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Best-verticals-for-Pop-ads-at-RichAds-ad-network.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"EdyBr3yJ8A\"><a href=\"https:\/\/richads.com\/blog\/the-best-verticals-for-pop-ads-and-popunders\/\" aria-label=\"7 best verticals for pop ads and popunders in 2025\">7 best verticals for pop ads and popunders in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;7 best verticals for pop ads and popunders in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/the-best-verticals-for-pop-ads-and-popunders\/embed\/#?secret=Suzh8FyKLt#?secret=EdyBr3yJ8A\" data-secret=\"EdyBr3yJ8A\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Where to find good traffic source or pop ad network<\/h2>\n\n\n\n<p>Affiliate marketers tend to test several <a href=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ad networks\">ad networks<\/a> in search of the appropriate pop networks for a certain offer. It\u2019s important to remember that there are no bad traffic sources, there are inappropriate sources for each specific offer. That\u2019s why you should test and test.<\/p>\n\n\n\n<p>When you spend a few days on testing your offer in different ad networks, it will be easier to determine which one converts better. Or make sure that your offer doesn\u2019t convert in any network. Besides, it\u2019s a good idea to ask affiliate networks whether they approve leads coming from pop ads.<\/p>\n\n\n\n<p><strong>Choosing the best pop up ads network for your needs, look at:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>volumes available in the network;<\/li>\n\n\n\n<li>anti-bot solutions that will help to&nbsp;<a href=\"https:\/\/richads.com\/blog\/richads-traffic-quality-now-verified-by-adscore\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"deal with bot traffic\">deal with bot traffic<\/a>;<\/li>\n\n\n\n<li>available targeting options for better start and <a href=\"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"optimization\">optimization<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"automatic features\">automatic features<\/a> for easy optimization.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>One of the best pop traffic networks \u2013 RichAds \u2013 provides all of these points. You can compare different advertising networks in the article about different <a href=\"https:\/\/richads.com\/blog\/best-popunder-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pop ad networks\">pop ad networks<\/a> in 2025. <\/p>\n\n\n<div id=\"richads-button-block_22db74715a9cd2c8fbb9db1aaff2e078\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Run profitable pop campaigns on RichAds&#8217; traffic!\">\n                Run profitable pop campaigns on RichAds&#8217; traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/richads.typeform.com\/to\/nI5Q5J?utm_source=blog&amp;utm_medium=typeform&amp;utm_campaign=pops_ebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/01\/affiliate_marketing_popunder_tutorial-566x160.png&quot; alt=&quot;&quot; class=&quot;wp-image-8547&quot;\/&gt;\"><img decoding=\"async\" width=\"566\" height=\"160\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/01\/affiliate_marketing_popunder_tutorial-566x160.png\" alt=\"\" class=\"wp-image-8547\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/01\/affiliate_marketing_popunder_tutorial-566x160.png 566w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/01\/affiliate_marketing_popunder_tutorial-300x85.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/01\/affiliate_marketing_popunder_tutorial-768x218.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/01\/affiliate_marketing_popunder_tutorial-200x57.png 200w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/01\/affiliate_marketing_popunder_tutorial-250x71.png 250w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/01\/affiliate_marketing_popunder_tutorial-392x111.png 392w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/01\/affiliate_marketing_popunder_tutorial-500x142.png 500w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/01\/affiliate_marketing_popunder_tutorial.png 1024w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about pop advertising<\/h2>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">What are pop ads in affiliate marketing?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p>Pop advertising is a term in affiliate marketing used to describe advertising formats such as pop-up and popunders. Pops appear either above or below the current window as soon as user clicks a random space on a publisher&#8217;s website with special JS-script.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">Do pop ads still convert in 2025?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p>Yes! Pop ads are alive and kicking, gaining over 200 mln ad impressions worlwide monthly, according to <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds ad platform\">RichAds ad platform<\/a>. Among the most popular products to advertise on pops traffic in 2025 are online casinos, sports betting bookmakers, financial platforms and online shops.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">Is pop traffic useful for arbitrage?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p>In short, pop ads are extremely useful for attractiing impulsive audience and a big amount of potential leads across internet by relatively cheap prices. For example, at RichAds the price of starting a pop ads campaign in Tier 3 gets from $0.5 <a href=\"https:\/\/richads.com\/blog\/what-is\/cpm-or-cost-per-mille\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CPM\">CPM<\/a>, while for Tier 1 geos it becomes from $1 per 1000 views, which are still not that high for affiliate marketing.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">Which niches work best with pop ads?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p>According to <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds ad platform\">RichAds ad platform<\/a>, the verticals which offers gather the best response on pop traffic are currently of iGaming, Finance, Media and Betting.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Related articles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/learn-the-basics-what-is-pop-traffic-and-where-to-buy-it\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Learn the Basics: What is Pop Traffic and Where to Buy It?\">Learn the Basics: What is Pop Traffic and Where to Buy It?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/the-best-verticals-for-pop-ads-and-popunders\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"The Best Verticals For Pop Ads and Popunders\">The Best Verticals For Pop Ads and Popunders<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/pop-ads-how-to-earn-on-popups-and-popunders-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to make money with Pop up ads in 2025\">How to make money with Pop up ads in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-use-popunder-to-gain-dating-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to use&nbsp;popunder to gain Dating traffic\">How to use&nbsp;popunder to gain Dating traffic<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/briefly-with-richads-start-with-pop-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Briefly with RichAds: Start with pop traffic\">Briefly with RichAds: Start with pop traffic<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to Optimize Pops Ad Campaign Like a Pro\">How to Optimize Pops Ad Campaign Like a Pro<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/download-richpops-e-book-about-popunders-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Download RichPops e-book about Popunders for FREE\">Download RichPops e-book about Popunders for FREE<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/webinar-how-to-run-pops-like-a-pro-richpops-traffic-insights-inside\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Webinar \u201cHow to run Pops like a Pro. RichPops traffic insights\u201d inside!\">Webinar \u201cHow to run Pops like a Pro. RichPops traffic insights\u201d inside!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/4-best-pop-ads-popunder-spy-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"4 Best Pop Ads &amp; Popunder Spy Tools\">4 Best Pop Ads &amp; Popunder Spy Tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/examples-of-effective-pop-up-and-popunder-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"20+ examples of effective pop-up and popunder ads\">20+ examples of effective pop-up and popunder ads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/best-popunder-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"20 best popunder ad networks\">20 best popunder ad networks<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>What you will gather from this glossary terms about pop ads:The meaning of pop advertising in affiliate marketing.Examples of landing and pre-landing pages utilised for pop ads.Good reasons to keep up with pop-traffic and how it evolved to get better.The necessary requirements for starting with pop advertising as a beginner.Best countries and categories to work [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1426","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Pop ads in affiliate marketing: Definition, examples &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Pop ads are one of the oldest ad formats. Windows or banners that appear up or under the opened window are examples of pop traffic (or pops). Let&#039;s dive into the pop ads and their peculiarities in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/what-is\/pop-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Pop ads in affiliate marketing: Definition, examples &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Pop ads are one of the oldest ad formats. Windows or banners that appear up or under the opened window are examples of pop traffic (or pops). 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