{"id":1437,"date":"2025-10-10T16:48:00","date_gmt":"2025-10-10T13:48:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=1437"},"modified":"2025-10-22T11:02:31","modified_gmt":"2025-10-22T08:02:31","slug":"shave","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/shave\/","title":{"rendered":"Shave"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left\">Shave or shaving in affiliate marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shave (from English \u201cshave\u201d \u2013 \u201cto shave\u201d, \u201cto cut off\u201d) is an intentional reduction of the volume of traffic and leads from the partner or advert.&nbsp;Shaving in CPA networks is rare. Such partners would not live long. Advertisers also try to be honest: good arbitrageurs are in short supply, they should not be offended.<\/p>\n\n\n<div id=\"richads-button-block_c03489243d8386c2198dd6b47db80853\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads on high-quality traffic by RichAds!\">\n                Launch ads on high-quality traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who_cuts_the_traffic?\">Who cuts the traffic?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Young partners: the network is trying to cash in on everything, so it also saves on payments to webmasters.<\/li>\n\n\n\n<li>\u201cNew\u201d adverts: a novice advertiser hasn\u2019t fully figured out the partner network and has set up the CRM incorrectly.<\/li>\n\n\n\n<li>Unfair ads: deliberately do not register orders in the CPA or do not provide information about the sales scheme.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Push ads traffic shaving&nbsp;in CPA networks is rare. Such partners would not live long. Advertisers also try to be honest: good arbitrageurs are in short supply, they should not be offended.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So is there really a problem? Yes. But most of the time, the reason for approval delays is not in shaving.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"RubCJkw55F\"><a href=\"https:\/\/richads.com\/blog\/the-best-cpa-offers\/\" aria-label=\"70+ top CPA offers in summer 2025\">70+ top CPA offers in summer 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;70+ top CPA offers in summer 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/the-best-cpa-offers\/embed\/#?secret=YTteckeHBM#?secret=RubCJkw55F\" data-secret=\"RubCJkw55F\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how_to_notice_traffic_shaving\">How to notice traffic shaving<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"familiarize_yourself_with_open_statistics\"><strong>1.<\/strong> <strong>Familiarize yourself with open statistics<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before starting a campaign, analyze the conversion rate (CR) and the approval rate (AR). Abrupt jumps of CR are permissible, it all depends on the vertical. But the jumps of AR are alarming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compare data for similar offers from several partners. If you notice a big difference, for example, AR of 50% in one affiliate program and 15% in another, be careful with the advertiser. They pass small amounts of traffic, and this is shaving.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"read_the_reviews\"><strong>2. Read the reviews<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the community of webmasters, you will receive recommendations from proven partners where the risks of getting shaved are minimal. The more negative reviews there are about the partner, the more cautious you should be.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buy_the_product\"><strong>3.<\/strong> <strong>Buy the product<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a budget, and the ad product is inexpensive, make a test purchase. Just make sure you do not forget to set up a VPN for the GEO offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the day, information about the test purchase should appear in the statistics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"partner_support\"><strong>4. Partner support<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Honest CPA networks control approval delays. A sharp decline in AR can be caused not only by shaving but also by technical problems with the advert.<\/p>\n\n\n<div id=\"richads-button-block_c03489243d8386c2198dd6b47db80853\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads on high-quality traffic by RichAds!\">\n                Launch ads on high-quality traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue has-very-light-gray-background-color has-background wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related articles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-notice-shave-and-avoid-it\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to notice shave and avoid it\">How to notice shave and avoid it<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-10-affiliate-networks-in-year\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 12 best affiliate marketing networks in 2025\">Top 12 best affiliate marketing networks in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-affiliate-marketing-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 20+ affiliate marketing programs\">Top 20+ affiliate marketing programs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/15-best-gambling-cpa-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"15 Best Gambling CPA networks in 2025\">15 Best Gambling CPA networks in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 21 ad networks for affiliates\">Top 21 ad networks for affiliates<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Shave or shaving in affiliate marketing Shave (from English \u201cshave\u201d \u2013 \u201cto shave\u201d, \u201cto cut off\u201d) is an intentional reduction of the volume of traffic and leads from the partner or advert.&nbsp;Shaving in CPA networks is rare. Such partners would not live long. Advertisers also try to be honest: good arbitrageurs are in short supply, [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1437","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Shave in affiliate marketing: Definition &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Shave (from English \u201cshave\u201d \u2013 \u201cto shave\u201d, \u201cto cut off\u201d) is an intentional reduction of the volume of traffic and leads from the partner or advert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/what-is\/shave\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Shave in affiliate marketing: Definition &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Shave (from English \u201cshave\u201d \u2013 \u201cto shave\u201d, \u201cto cut off\u201d) is an intentional reduction of the volume of traffic and leads from the partner or advert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/richads.com\/blog\/what-is\/shave\/\" \/>\n<meta property=\"og:site_name\" content=\"RichAds Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/richadscom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T08:02:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/10\/richads_logo1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/shave\\\/\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/shave\\\/\",\"name\":\"What is Shave in affiliate marketing: Definition &#8212; RichAds Blog\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"datePublished\":\"2025-10-10T13:48:00+00:00\",\"dateModified\":\"2025-10-22T08:02:31+00:00\",\"description\":\"Shave (from English \u201cshave\u201d \u2013 \u201cto shave\u201d, \u201cto cut off\u201d) is an intentional reduction of the volume of traffic and leads from the partner or advert.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/shave\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/shave\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/shave\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/richads.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shave\"}]},{\"@type\":\"WebSite\",\"@id\":\"\\\/#website\",\"url\":\"\\\/\",\"name\":\"RichAds Blog\",\"description\":\"All trends, tips, and e-books for advertisers and affiliate marketers\",\"publisher\":{\"@id\":\"\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"\\\/#organization\",\"name\":\"RichAds Blog\",\"url\":\"\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"RichAds Blog\"},\"image\":{\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/richadscom\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Shave in affiliate marketing: Definition &#8212; RichAds Blog","description":"Shave (from English \u201cshave\u201d \u2013 \u201cto shave\u201d, \u201cto cut off\u201d) is an intentional reduction of the volume of traffic and leads from the partner or advert.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/richads.com\/blog\/what-is\/shave\/","og_locale":"en_US","og_type":"article","og_title":"What is Shave in affiliate marketing: Definition &#8212; RichAds Blog","og_description":"Shave (from English \u201cshave\u201d \u2013 \u201cto shave\u201d, \u201cto cut off\u201d) is an intentional reduction of the volume of traffic and leads from the partner or advert.","og_url":"https:\/\/richads.com\/blog\/what-is\/shave\/","og_site_name":"RichAds Blog","article_publisher":"https:\/\/www.facebook.com\/richadscom","article_modified_time":"2025-10-22T08:02:31+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/10\/richads_logo1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/richads.com\/blog\/what-is\/shave\/","url":"https:\/\/richads.com\/blog\/what-is\/shave\/","name":"What is Shave in affiliate marketing: Definition &#8212; RichAds Blog","isPartOf":{"@id":"\/#website"},"datePublished":"2025-10-10T13:48:00+00:00","dateModified":"2025-10-22T08:02:31+00:00","description":"Shave (from English \u201cshave\u201d \u2013 \u201cto shave\u201d, \u201cto cut off\u201d) is an intentional reduction of the volume of traffic and leads from the partner or advert.","breadcrumb":{"@id":"https:\/\/richads.com\/blog\/what-is\/shave\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/richads.com\/blog\/what-is\/shave\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/richads.com\/blog\/what-is\/shave\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/richads.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Shave"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"RichAds Blog","description":"All trends, tips, and e-books for advertisers and affiliate marketers","publisher":{"@id":"\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/#organization","name":"RichAds Blog","url":"\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"RichAds Blog"},"image":{"@id":"\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/richadscom"]}]}},"lang":"en","translations":{"en":1437},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/glossary\/1437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":3,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/glossary\/1437\/revisions"}],"predecessor-version":[{"id":69164,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/glossary\/1437\/revisions\/69164"}],"wp:attachment":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/media?parent=1437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}