{"id":15972,"date":"2025-10-01T12:48:00","date_gmt":"2025-10-01T09:48:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&p=15972"},"modified":"2025-10-22T16:35:52","modified_gmt":"2025-10-22T13:35:52","slug":"baseline","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/baseline\/","title":{"rendered":"Baseline"},"content":{"rendered":"\n

Since the payouts for affiliate marketers in the Gambling vertical are significant, the casino must protect itself from customers who did not bring income and profit.<\/p>\n\n\n\n

From here came the minimum deposit and baseline concepts that work on the side of the casino. Affiliates need to know them and take them into account when choosing an offer.<\/p>\n\n\n\n

The minimum deposit meaning<\/h2>\n\n\n\n

Offers based on the payout for the registration are long gone. It is not enough to bring the client to the casino to receive the payment. The Gambling vertical is based on the CPA (Cost per Action) model<\/a>, which means the payout for making a deposit.<\/p>\n\n\n\n

The minimum deposit \u2014 is the minimum amount of money that a user must pay after registration to start placing bets or play.<\/p>\n\n\n\n

Its value may differ in different casinos, not to mention other countries. It depends on the standard of living and, of course, on each casino policy.<\/p>\n\n\n\n

Pay attention if the minimum deposit is large, the users you refer may not be converted into a lead, and you will not get anything.<\/p>\n\n\n\n

The baseline in affiliate marketing meaning<\/h2>\n\n\n\n

In addition to the minimum deposit, there is a second most important concept in online Gambling<\/a> \u2014 baseline. A baseline is a certain amount of money at which a player will be considered active.<\/p>\n\n\n\n

Why casinos need a baseline? A casino should receive a profit from the player, and it should be greater than the payout the affiliate marketer will get. Otherwise, the casino will work without profit.<\/p>\n\n\n\n

If the user makes a minimum deposit, he will cover some of the casino’s expenses, but not all. Therefore, in addition to the minimum deposit, he must pay a certain amount from above.<\/p>\n\n\n\n

Minimum deposit + this amount = baseline<\/strong><\/p>\n\n\n\n

A baseline can be reached with a one-time payment or several payments within a month.<\/p>\n\n\n\n

When choosing an offer, it is essential to focus not only on the payout but also on the size of these two payments \u2014 a minimum deposit and a baseline<\/strong>. Your earnings will depend on how affordable and realistic they are for the average player in the country.<\/p>\n\n\n\n