{"id":16829,"date":"2025-10-01T17:56:00","date_gmt":"2025-10-01T14:56:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=16829"},"modified":"2025-10-22T15:47:01","modified_gmt":"2025-10-22T12:47:01","slug":"mobile-content-offers-mvas","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/mobile-content-offers-mvas\/","title":{"rendered":"Mobile Content Offers or mVAS"},"content":{"rendered":"\n<p><strong>Mobile Content Offers or mVAS<\/strong> is a specific kind of offers in affiliate marketing that should be launched on mobile traffic. They usually work on a subscription or one-time payment basis.<\/p>\n\n\n\n<p>These offers are usually based on direct or SMS billing. WAP-clicks are about the same things too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Mobile Content Offers \/ mVAS meaning<\/h2>\n\n\n\n<p>Value-added services give users or subscribers additional benefits. These include any service beyond the basic ones considered standard. One concrete example is mobile banking.<\/p>\n\n\n\n<p>When it comes to affiliate marketing, mVAS are mobile content offers that can be subscription-based or one-time payment content products. Subscription to a streaming service, WhatsApp content, and device-specific themes and wallpapers are just some examples of mVAS.<\/p>\n\n\n\n<p>Try your luck using RichAds\u2019 mobile traffic. Here at <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> advertising network, we have up to 90% of mobile traffic on push notifications and up to 60% on pop ads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"566\" height=\"329\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/mvas-566x329.png\" alt=\"\" class=\"wp-image-16844\" title=\"Mobile Content Offers \/ mVAS meaning\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/mvas-566x329.png 566w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/mvas-300x174.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/mvas-150x87.png 150w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/mvas-768x446.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/mvas-200x116.png 200w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/mvas-250x145.png 250w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/mvas-392x228.png 392w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/mvas-500x290.png 500w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/mvas.png 1190w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Why are mVAS offers worth testing?<\/h2>\n\n\n\n<p>There are several main reasons that make mVAS offers so attractive to users. Let\u2019s have a brief look at them below.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enormous audience worldwide.<\/strong><br>According to Statista, the amount of people who use mobile devices reached 6.4 billion in 2022 and is expected to grow to 7.7 billion in 2028. It makes the vertical more than lucrative, opportunities for marketers are endless.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quick payouts without any holds.<\/strong><br>Usually affiliate networks pay marketers daily when it comes to mVAS offers, so no long waiting for approval as in other verticals. This pros occurs due to the opportunity of direct carrier billing, which means that the user pays at once, so payments happen as fast as possible.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User-friendly nature.<\/strong><br>They don\u2019t require any complicated procedures from your clients. They pay or confirm their order in a few clicks via their phone number and that\u2019s it. No confirmation letters or other personal info required.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Mobile traffic sources<\/h2>\n\n\n\n<p>No need to explain that if you are going to run&nbsp;mVAS offers, you need some mobile ads for a start. Let&#8217;s discuss this point!<\/p>\n\n\n\n<p>Any marketer can place ads on their blog. Then they will be free. Also, ads can be purchased from many different sources.<\/p>\n\n\n\n<p>Here is a list of sources for mobile traffic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>banners on a site (they should be adapted for mobile),<\/li>\n\n\n\n<li>paid search,<\/li>\n\n\n\n<li>advertising in all social networks (Facebook, Instagram, and others),<\/li>\n\n\n\n<li>in-app advertising,<\/li>\n\n\n\n<li>ad networks with traffic (for example, with pops, push notifications, native ads, and more).<\/li>\n<\/ul>\n\n\n\n<p>Nowadays, it is especially noticeable how mobile devices dominate desktops when it comes to traffic from ad networks.<\/p>\n\n\n\n<p>In fact, 90% of push notifications on the <a href=\"https:\/\/richads.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> ad network come from mobile devices!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"566\" height=\"394\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-566x394.png\" alt=\"\" class=\"wp-image-16828\" title=\"Mobile traffic sources\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-566x394.png 566w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-300x209.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-150x104.png 150w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-768x534.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-170x118.png 170w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-216x150.png 216w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-338x235.png 338w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-431x300.png 431w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1.png 1190w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"form-link\"><a id=\"share\" class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/richads.com\/ru\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Launch mobile offers at RichAds!\">Launch mobile offers at RichAds!<\/a><\/div>\n<p><style>.typeform-share{margin-top: 32px;position: relative;display: block;padding: 15px 0;font-weight: bold;font-size: 18px; line-height: 100%; text-align: center;width: 550px;background: #FF3C32;color: white;border-radius: 8px;outline: none !important;transition: .4s;margin-bottom: 10px;color: white!important; text-decoration: none!important;} .typeformshare:hover{color: black!important;text-decoration: none!important;}.form-link{display:flex; align-items:center; justify-content:center;}<\/style><\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Related articles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/mobile-affiliate-marketing-how-it-works\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Mobile Affiliate Marketing: How It Works\">Mobile Affiliate Marketing: How It Works<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/click2call-click2sms-offers-how-do-they-work-with-push-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Click2call &amp; Click2sms offers: How do they work?\">Click2call &amp; Click2sms offers: How do they work?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/roadmap-to-become-an-affiliate-pro-in-mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Roadmap to become an Affiliate PRO in Mobile\">Roadmap to become an Affiliate PRO in Mobile<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 21 ad networks for affiliates\">Top 21 ad networks for affiliates<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"hXETAupsOi\"><a href=\"https:\/\/richads.com\/blog\/watch-the-webinar-how-to-make-a-stable-profit-with-mvas-offers-on-push-ads\/\" aria-label=\"Watch the Webinar &#8220;How to Make a Stable Profit with mVAS Offers on Push ads&#8221;\">Watch the Webinar &#8220;How to Make a Stable Profit with mVAS Offers on Push ads&#8221;<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Watch the Webinar &#8220;How to Make a Stable Profit with mVAS Offers on Push ads&#8221;&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/watch-the-webinar-how-to-make-a-stable-profit-with-mvas-offers-on-push-ads\/embed\/#?secret=IV07oF14f1#?secret=hXETAupsOi\" data-secret=\"hXETAupsOi\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Mobile Content Offers or mVAS is a specific kind of offers in affiliate marketing that should be launched on mobile traffic. They usually work on a subscription or one-time payment basis. These offers are usually based on direct or SMS billing. WAP-clicks are about the same things too. Mobile Content Offers \/ mVAS meaning Value-added [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16829","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Mobile Content Offers or mVAS: meaning &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"mVAS in affiliate marketing is any mobile content offers that work on a subscription or one-time payment basis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/what-is\/mobile-content-offers-mvas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Mobile Content Offers or mVAS: meaning &#8212; 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