{"id":16850,"date":"2025-10-02T10:08:00","date_gmt":"2025-10-02T07:08:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=16850"},"modified":"2025-10-22T15:16:39","modified_gmt":"2025-10-22T12:16:39","slug":"sms-billing-or-click2sms","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/sms-billing-or-click2sms\/","title":{"rendered":"SMS Billing or Click2SMS"},"content":{"rendered":"\n<p><strong>\u0421lick2sms offers<\/strong>&nbsp;(<strong>click-to-chat<\/strong>&nbsp;or&nbsp;<strong>click-to-text<\/strong>&nbsp;or&nbsp;<strong>SMS Billing<\/strong>) is the offer in which a user should send SMS to make a conversion. After that, he gets subscriptions to some info product or gets involved in the messaging. It stimulates the user to communicate as long as possible and send SMS.<\/p>\n\n\n\n<p>These kinds of offers are a part of <strong>Mobile Content Offers or mVAS<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>SMS Billing or Click2SMS flow in mobile affiliate marketing<\/strong><\/h3>\n\n\n\n<p>SMS billing flow accepts all kinds of connections \u2014 whether the user is using WiFi or mobile data is fine. The user arrives at a landing page that requires him to place his mobile number.<\/p>\n\n\n\n<p>There are two modes of SMS Billing as well, and these are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobile Originated \u2014 MO Flow is used when mobile users enter their phone number on your website&#8217;s landing page and get sent over an SMS that includes information on what they are about to subscribe to. To confirm the subscription, the user must reply to that message (the reply is based on instructions, such as Yes, No, Confirm, Stop, etc.)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobile Terminated \u2014 MT flow is when customers enter their phone number, then receive an SMS message that contains a PIN code. Once the user has confirmed interest in your offer by entering that PIN code on the landing page, it&#8217;s counted as conversion!<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"566\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/types-of-mobile-advertising-conversion-flows_click2sms-1-566x202.png\" alt=\"\" class=\"wp-image-16856\" title=\"what is SMS Billing or Click2SMS\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/types-of-mobile-advertising-conversion-flows_click2sms-1-566x202.png 566w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/types-of-mobile-advertising-conversion-flows_click2sms-1-300x107.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/types-of-mobile-advertising-conversion-flows_click2sms-1-150x53.png 150w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/types-of-mobile-advertising-conversion-flows_click2sms-1-768x274.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/types-of-mobile-advertising-conversion-flows_click2sms-1-200x71.png 200w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/types-of-mobile-advertising-conversion-flows_click2sms-1-250x89.png 250w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/types-of-mobile-advertising-conversion-flows_click2sms-1-392x140.png 392w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/types-of-mobile-advertising-conversion-flows_click2sms-1-500x178.png 500w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/types-of-mobile-advertising-conversion-flows_click2sms-1.png 1190w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/figure>\n<\/div>\n\n\n<p>No need to explain that if you are going to run&nbsp;Click2SMS&nbsp;flow, you need some mobile ads for a start. Let&#8217;s discuss this point!<\/p>\n\n\n<div id=\"richads-button-block_7cda4f5e7ea5e93572d3e9f76f1f94f8\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch advertising campaigns on high-quality traffic by RichAds!\">\n                Launch advertising campaigns on high-quality traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Mobile traffic sources<\/h2>\n\n\n\n<p>Any marketer can place ads on their blog. Then they will be free. Also, ads can be purchased from many different sources.<\/p>\n\n\n\n<p>Here is a list of sources for mobile traffic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>banners on a site (they should be adapted for mobile),<\/li>\n\n\n\n<li>paid search,<\/li>\n\n\n\n<li>advertising in all social networks (Facebook, Instagram, and others),<\/li>\n\n\n\n<li>in-app advertising,<\/li>\n\n\n\n<li>ad networks with traffic (for example, with pops, push notifications, native ads, and more).<\/li>\n<\/ul>\n\n\n\n<p>Nowadays, it is especially noticeable how mobile devices dominate desktops when it comes to traffic from ad networks.<\/p>\n\n\n\n<p>In fact, 90% of push notifications on the <a href=\"https:\/\/richads.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> ad network come from mobile devices!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"566\" height=\"394\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-566x394.png\" alt=\"\" class=\"wp-image-16828\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-566x394.png 566w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-300x209.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-150x104.png 150w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-768x534.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-170x118.png 170w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-216x150.png 216w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-338x235.png 338w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-431x300.png 431w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1.png 1190w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ydVs9mXGDb\"><a href=\"https:\/\/richads.com\/blog\/the-best-cpa-offers\/\" aria-label=\"70+ top CPA offers in summer 2025\">70+ top CPA offers in summer 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;70+ top CPA offers in summer 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/the-best-cpa-offers\/embed\/#?secret=4OvKsvIRz1#?secret=ydVs9mXGDb\" data-secret=\"ydVs9mXGDb\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">How to launch click2sms using push traffic?<\/h2>\n\n\n\n<p>To launch such campaigns with RichAds instead of URL paste in the address bar the phone number with the code in the following format:<\/p>\n\n\n\n<p class=\"has-text-align-center  single-info-blue has-very-light-gray-background-color has-background\"><strong>Destination URL:<\/strong>sms:+442070000000<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"250\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_15-15-50-1024x250.png\" alt=\"\" class=\"wp-image-69216\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_15-15-50-1024x250.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_15-15-50-300x73.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_15-15-50-768x188.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_15-15-50-1536x376.png 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_15-15-50.png 1693w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Click2sms offers and how to set them up<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>In this case, push notification is the only thing the user sees before sending SMS. It should clearly explain the content of the SMS for a successful subscription. Complicated two-step guides are a way to failure. One step is the maximum information the user can remember. A perfect message should be as simple, concise, and catchy as possible.<\/p>\n\n\n\n<p><a href=\"https:\/\/richads.com\/blog\/a-guide-on-creating-push-titles\/\" aria-label=\"Headlines and descriptions\">Headlines and descriptions<\/a> play a very important role in click2call \u0438 click2sms offers without landing pages. They tell about the offer and stimulates to perform an action. Use <a href=\"https:\/\/richads.com\/blog\/step-by-step-how-to-optimize-creatives-for-push-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a\/b testing\">a\/b testing<\/a> to identify which headline and description work better. <\/p>\n\n\n\n<p>RichAds allows targeting certain mobile providers if it\u2019s implied by the offer. Find <strong>\u201cAdvanced settings\u201d<\/strong> section and mobile operators\u2019 settings in it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/how-to-set-up-Click2call-offers-2-1024x454.jpg\" alt=\"\" class=\"wp-image-55231\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/how-to-set-up-Click2call-offers-2-1024x454.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/how-to-set-up-Click2call-offers-2-300x133.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/how-to-set-up-Click2call-offers-2-768x340.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/how-to-set-up-Click2call-offers-2-1536x681.jpg 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/how-to-set-up-Click2call-offers-2.jpg 1915w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Example of the list of available carrings in India<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div id=\"richads-button-block_7cda4f5e7ea5e93572d3e9f76f1f94f8\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch advertising campaigns on high-quality traffic by RichAds!\">\n                Launch advertising campaigns on high-quality traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Related articles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/mobile-affiliate-marketing-how-it-works\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Mobile Affiliate Marketing: How It Works\">Mobile Affiliate Marketing: How It Works<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/click2call-click2sms-offers-how-do-they-work-with-push-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Click2call &amp; Click2sms offers: How do they work?\">Click2call &amp; Click2sms offers: How do they work?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/roadmap-to-become-an-affiliate-pro-in-mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Roadmap to become an Affiliate PRO in Mobile\">Roadmap to become an Affiliate PRO in Mobile<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 21 ad networks for affiliates\">Top 21 ad networks for affiliates<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>\u0421lick2sms offers&nbsp;(click-to-chat&nbsp;or&nbsp;click-to-text&nbsp;or&nbsp;SMS Billing) is the offer in which a user should send SMS to make a conversion. After that, he gets subscriptions to some info product or gets involved in the messaging. It stimulates the user to communicate as long as possible and send SMS. These kinds of offers are a part of Mobile Content [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16850","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is SMS Billing or Click2SMS in affiliate marketing &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"\u0421lick2sms offers (click-to-chat or click-to-text or SMS Billing) is the offer in which a user should send SMS to make a conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/what-is\/sms-billing-or-click2sms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is SMS Billing or Click2SMS in affiliate marketing &#8212; 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