{"id":16851,"date":"2025-10-01T18:45:00","date_gmt":"2025-10-01T15:45:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=16851"},"modified":"2025-10-22T15:43:46","modified_gmt":"2025-10-22T12:43:46","slug":"click2call","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/click2call\/","title":{"rendered":"Click2Call or IVR"},"content":{"rendered":"\n<p><strong>\u0421lick2call<\/strong>&nbsp;<strong>offers<\/strong>&nbsp;(they are also called&nbsp;<strong>click-to-dial<\/strong>&nbsp;or&nbsp;<strong>IVR<\/strong>) assume the fixed cost of the call itself or making a payment according to the call\u2019s duration: the longer the client communicates with the specialist, the higher the price.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">\u0421lick2call or IVR meaning in affiliate marketing<\/h2>\n\n\n\n<p><strong>Click2call<\/strong>&nbsp;offers are used for info products (for example, horoscopes, tips on finance, or weight loss). Sometimes there are offers with questionnaires and sweepstakes \u2014 there is plenty to choose from.<\/p>\n\n\n\n<p>These offers can be divided into 2 types: when the user gets to the landing page and makes a call or when the call starts right after clicking on push.<\/p>\n\n\n\n<p>In the first case, the campaign is set up on the standard template. You have the landing page link and your main goal is to interest the user by push notification and choose the right converting landing page.<\/p>\n\n\n\n<p>Click2call offers can be divided into 2 types: when the user gets to the landing page and makes a call or when the call starts right after clicking on push.<\/p>\n\n\n\n<p>In the first case, the campaign is set up on the standard template. You have the landing page link and your main goal is to interest the user by ad banner and choose the right converting landing page.<\/p>\n\n\n\n<p>No need to explain that if you are going to run&nbsp;Click2Call&nbsp;flow, you need some mobile ads for a start. Let&#8217;s discuss this point!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Mobile traffic sources<\/h2>\n\n\n\n<p>Any marketer can place ads on their blog. Then they will be free. Also, ads can be purchased from many different sources.<\/p>\n\n\n\n<p>Here is a list of sources for mobile traffic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>banners on a site (they should be adapted for mobile),<\/li>\n\n\n\n<li>paid search,<\/li>\n\n\n\n<li>advertising in all social networks (Facebook, Instagram, and others),<\/li>\n\n\n\n<li>in-app advertising,<\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ad networks\">ad networks<\/a> with traffic (for example, with pops, push notifications, native ads, and more).<\/li>\n<\/ul>\n\n\n\n<p>Nowadays, it is especially noticeable how mobile devices dominate desktops when it comes to traffic from ad networks.<\/p>\n\n\n\n<p>In fact, 90% of push notifications on the <a href=\"https:\/\/richads.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> ad network come from mobile devices!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"566\" height=\"394\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-566x394.png\" alt=\"\" class=\"wp-image-16828\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-566x394.png 566w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-300x209.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-150x104.png 150w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-768x534.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-170x118.png 170w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-216x150.png 216w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-338x235.png 338w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1-431x300.png 431w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/07\/90-of-push-notification-ads-come-from-mobile-1.png 1190w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">How click2call offers work with push notifications<\/h2>\n\n\n\n<p><a href=\"https:\/\/richads.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> advertising platform support such campaign types. Any marketer can run ad campaigns on <a href=\"https:\/\/richads.com\/blog\/push-notification-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"push ads\">push ads<\/a>. To do this, instead of the usual URL you can paste the phone number with the code in the following format:<\/p>\n\n\n\n<p class=\"has-text-align-center  single-info-blue has-very-light-gray-background-color has-background\"><strong>Destination URL:<\/strong>tel:+442070000000<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"291\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_15-43-03-1024x291.png\" alt=\"\" class=\"wp-image-69236\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_15-43-03-1024x291.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_15-43-03-300x85.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_15-43-03-768x219.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_15-43-03-1536x437.png 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_15-43-03.png 1708w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Click2call offers and how to set them up<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>If you make money just by picking up the phone, a bright and visible push notification is enough. But if your aim is to keep the user on the phone \u2014 details on the notification would be a nice trick. <\/p>\n\n\n\n<p>Put additional information in the main image! The more the user is interested in a push notification, the higher the possibility of a successful conversion.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Don\u2019t forget to target mobile devices not to pay for useless clicks from desktop users.<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p>RichAds allows targeting certain mobile providers if it\u2019s implied by the offer. Find <strong>\u201cAdvanced settings\u201d<\/strong> section and mobile operators\u2019 settings in it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/how-to-set-up-Click2call-offers-2-1024x454.jpg\" alt=\"\" class=\"wp-image-55231\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/how-to-set-up-Click2call-offers-2-1024x454.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/how-to-set-up-Click2call-offers-2-300x133.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/how-to-set-up-Click2call-offers-2-768x340.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/how-to-set-up-Click2call-offers-2-1536x681.jpg 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/how-to-set-up-Click2call-offers-2.jpg 1915w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Example of the list of available carrings in India<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>One more thing to remember while working with such offers is the quality of connection in different GEOs \u2014 mind it when choosing a country. Before the campaign launching, it\u2019s necessary to check the performance of a call center and set up a campaign considering working hours.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"782\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/2024-06-26_11-01-14-1024x782.jpg\" alt=\"\" class=\"wp-image-55232\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/2024-06-26_11-01-14-1024x782.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/2024-06-26_11-01-14-300x229.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/2024-06-26_11-01-14-768x586.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/06\/2024-06-26_11-01-14.jpg 1509w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"form-link\"><a class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Launch click2call campaign at RichAds now\">Launch click2call campaign at RichAds now<\/a><\/div>\n\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Related articles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/mobile-affiliate-marketing-how-it-works\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Mobile Affiliate Marketing: How It Works\">Mobile Affiliate Marketing: How It Works<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/click2call-click2sms-offers-how-do-they-work-with-push-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Click2call &amp; Click2sms offers: How do they work?\">Click2call &amp; Click2sms offers: How do they work?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/roadmap-to-become-an-affiliate-pro-in-mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Roadmap to become an Affiliate PRO in Mobile\">Roadmap to become an Affiliate PRO in Mobile<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0421lick2call&nbsp;offers&nbsp;(they are also called&nbsp;click-to-dial&nbsp;or&nbsp;IVR) assume the fixed cost of the call itself or making a payment according to the call\u2019s duration: the longer the client communicates with the specialist, the higher the price. \u0421lick2call or IVR meaning in affiliate marketing Click2call&nbsp;offers are used for info products (for example, horoscopes, tips on finance, or weight loss). 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