{"id":18940,"date":"2025-10-01T11:46:00","date_gmt":"2025-10-01T08:46:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=18940"},"modified":"2025-10-22T16:43:01","modified_gmt":"2025-10-22T13:43:01","slug":"cpi-or-cost-per-installation","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/cpi-or-cost-per-installation\/","title":{"rendered":"CPI or Cost per Installation"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">CPI or Cost per Installation meaning<\/h2>\n\n\n\n<p>CPI or Cost per Installation is a model where you get paid for every app download. The catch here is that the user must install it instead of just launching\/viewing it in their browser window.<\/p>\n\n\n\n<p>Some networks may also require an active installation \u2014 which means the program must be opened up and used by the end-user at least once. They are not likely to pay if they find out your affiliate link was clicked but never followed through with any action on the end-user&#8217;s side (like downloading).<\/p>\n\n\n\n<p>If you are buying traffic, let&#8217;s say <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Richads\">Richads<\/a>&#8216; push notification ads or pop ads, it is imperative that you use a landing page to filter traffic and warm the audience up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Advantages of CPI Model<\/strong><\/h2>\n\n\n\n<p>CPI offers pay almost the same as CPL offers, making it a good choice for beginner affiliates. The number of CPI offers has also been increasing recently, so there&#8217;s a lot of opportunities here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Disadvantages of CPI Model<\/strong><\/h2>\n\n\n\n<p>Unfortunately,  Cost per Installation offers doesn&#8217;t have much variety when compared to other models like CPL or CPA. Most CPI offers fall under games, finance, and <a href=\"https:\/\/richads.com\/blog\/antiviruses-affiliate-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"antivirus\">antivirus<\/a> or <a href=\"https:\/\/richads.com\/blog\/how-to-build-a-successful-vpn-campaign-in-2021-affiliate-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"VPN\">VPN<\/a>.<\/p>\n\n\n\n<p>Another downside to the Cost per Installation model is that most of them have a cap or a limit to the number of conversions you can achieve per day. Once hit, you will no longer be paid for conversions even if you continue sending traffic. To automatically pause your campaigns when the cap is hit, you should set up conversion tracking and <a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"automated rules\">automated rules<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Should You Choose the CPC Earning Model?<\/strong><\/h2>\n\n\n\n<p>Most definitely. CPI is one of the easiest conversion flows to get started with. Once mastered, it will give you great ROI on your marketing efforts!<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Launch profitable ad campaigns with RichAds!<\/strong><\/p>\n\n\n\n<div class=\"form-link\"><a class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Launch campaign now!\">Launch campaign now!<\/a><\/div>\n\n\n\n<p class=\"has-text-align-center single-info-blue has-very-light-gray-background-color has-background\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><span style=\"font-size: 14pt;\"><b>Related articles:<\/b><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><a href=\"https:\/\/richads.com\/blog\/cpc-cpm-cpl-cpa-or-cpi-what-should-you-choose\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;span style=&quot;font-weight: 400;&quot;&gt;CPC, CPM, CPL, CPA or CPI: What Should You Choose&lt;\/span&gt;\"><span style=\"font-weight: 400;\">CPC, CPM, CPL, CPA or CPI: What Should You Choose<\/span><\/a><\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/finance-vertical-guide-top-offers\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Finance Vertical Guide + Top Offers\">Finance Vertical Guide + Top Offers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-7-antivirus-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 7 Antivirus ad networks\">Top 7 Antivirus ad networks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-geos-for-antivirus-offers\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top geos for Antivirus offers in 2025\">Top geos for Antivirus offers in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/antiviruses-affiliate-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Antiviruses Affiliate Marketing Guide For Beginners\">Antiviruses Affiliate Marketing Guide For Beginners<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-build-a-successful-vpn-campaign-in-2021-affiliate-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to Build a Successful VPN Ads Campaign in 2025\">How to Build a Successful VPN Ads Campaign in 2025<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CPI or Cost per Installation meaning CPI or Cost per Installation is a model where you get paid for every app download. The catch here is that the user must install it instead of just launching\/viewing it in their browser window. Some networks may also require an active installation \u2014 which means the program must [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18940","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is CPI or Cost per Installation: Definition, Example &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"CPI or Cost per Installation is a model where you get paid for every app download. The catch here is that the user must install it instead of just launching\/viewing it in their browser window. 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