{"id":22491,"date":"2025-10-02T14:20:00","date_gmt":"2025-10-02T11:20:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&p=22491"},"modified":"2025-10-22T14:49:20","modified_gmt":"2025-10-22T11:49:20","slug":"win-rate","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/win-rate\/","title":{"rendered":"Win Rate"},"content":{"rendered":"\n

Win Rate meaning <\/strong><\/h2>\n\n\n\n

Win Rate refers to how much of the available traffic you are getting based on your bid. To get a better Win Rate, you should raise your bid in order to get more ad spots. To get clicks, you need to get your ads out there!<\/p>\n\n\n\n

CTR and Win Rate are among the most important metrics in push notification marketing. No wonder that the Win Rate works hand in hand with CTR.<\/p>\n\n\n\n

If you work with an ad network that charges on a CPC <\/a>basis, then the network will only earn from you once a user clicks on your ad. A low CTR means the network is likely to reroute your traffic to someone whose ads perform better. This will then affect your Win Rate, which means fewer people will see your ads.<\/p>\n\n\n\n

If you want to get more traffic and earn more, you need a competitive bid, better targeting, and of course, a variety of ad creatives to test!<\/p>\n\n\n\n

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Enlarge the picture by clicking on it<\/em><\/figcaption><\/figure>\n\n\n\n

You should be alerted if the WR value is less than 30-40%. However, experienced marketers do not consider the size of this indicator over the entire advertising campaign. In this case, traffic sources with a 40% or lower indicator are more important. Have a look at them too.<\/p>\n\n\n\n

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Push ad costs: what you need to know<\/a><\/blockquote>