{"id":2286,"date":"2025-10-01T12:26:00","date_gmt":"2025-10-01T09:26:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=2286"},"modified":"2025-10-22T16:38:02","modified_gmt":"2025-10-22T13:38:02","slug":"epc","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/epc\/","title":{"rendered":"EPC\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">EPC&nbsp;or Earn Per Click meaning in affiliate marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What is EPC in affiliate marketing? The meaning of <strong>EPC (or Earn Per Click in full form)<\/strong> \u2014 is a marketing term describing the ratio that shows an average&nbsp;earning of the webmaster for 1 click&nbsp;of the ads. This value is opposite to CPC, they are usually compared.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If CPC is greater, at the end of the campaign you are at a total loss.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-yellow has-very-light-gray-background-color has-background wp-block-paragraph\">EPC (Earn Per Click) = <br>= EPI (Earnings per Impression) =<br>= EPV (Earnings per Visit) =<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Learn more about EPC in our e-book<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/richads.com\/blog\/download-richpops-e-book-about-popunders-for-free\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial-566x160.png&quot; alt=&quot;&quot; class=&quot;wp-image-17721&quot;\/&gt;\"><img decoding=\"async\" width=\"566\" height=\"160\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial-566x160.png\" alt=\"\" class=\"wp-image-17721\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial-566x160.png 566w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial-300x85.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial-150x42.png 150w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial-768x218.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial-200x57.png 200w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial-250x71.png 250w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial-392x111.png 392w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial-500x142.png 500w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial.png 1024w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/a><\/figure>\n<\/div>\n\n<div id=\"richads-button-block_93ff7d155a5446992a776cd7ad3f9d20\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ad campaigns on RichAds&#8217; high-quality traffic!\">\n                Launch ad campaigns on RichAds&#8217; high-quality traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"lHdo2n9RX2\"><a href=\"https:\/\/richads.com\/blog\/cpc-or-cpm-what-to-choose\/\" aria-label=\"CPC or CPM: Which Pricing Model to Choose?\">CPC or CPM: Which Pricing Model to Choose?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;CPC or CPM: Which Pricing Model to Choose?&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/cpc-or-cpm-what-to-choose\/embed\/#?secret=Onw0FTVNIy#?secret=lHdo2n9RX2\" data-secret=\"lHdo2n9RX2\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked question about EPC<\/h2>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">What is EPC in affiliate marketing?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p class=\"wp-block-paragraph\">EPC (Earn Per Click) is an affiliate marketing metric measuring the amount a marketer earns per click of users on the ad. It is evaluated by the amount of clicks and payouts from the promotion, showing how successful the advertising campaign was in terms of paid clicks.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">How to calculate EPC?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p class=\"wp-block-paragraph\">The most simple way to calculate EPC in affiliate marketing is to divide the total amount of earnings from the ad campaign by the amount of clicks gathered. Thus, for example, if you&#8217;ve earned $100 from advertising at the expense of 10000 clicks, then the EPC would be 0.1 (as in 100 \/ 1000 ).<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">What&#8217;s a good EPC rate?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p class=\"wp-block-paragraph\">Generally, if your earning per click rate exceeds the CPC (cost per click), then such an ad campaign is considered profitable.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">EPC vs CTR &#8211; which matters more?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p class=\"wp-block-paragraph\">Though, generally accepted opinion is that EPC matters more than <a href=\"https:\/\/richads.com\/blog\/ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CTR\">CTR<\/a>, these two metrics are very hard to compare. Earning per click (EPC) singalises how profitable the campaign is, if compared to CPC. The CTR (click-through rate) demonstates the rate between clicks and impressions the advertisement got.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">How to boost EPC on offers?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p class=\"wp-block-paragraph\">One way of improving EPC at RichAds is carefully selecting the optimal bid, not too high to become umprofitable, and not too low to get the required traffic volumes. After depositing at least $3000 <a href=\"https:\/\/my.richads.com\/addFunds\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"at RichAds ad platform\">at RichAds ad platform<\/a>, you&#8217;ll be assigned a personal account manager, who will guide your through complete setting up of your campaigns, including choosing the optimal bid rate and optimization options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilising automatic optimization features at RichAds is also a good solution. <a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Performance mode\">Performance mode<\/a> focuses on adding fresh whitelists every week, determining the best converting traffic sources by the best price according to selected targeting parameters. <a href=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Target CPA\">Target CPA<\/a> automatically adjusts bidding exactly to achieve the selected CPA goal by the most reasonable price. <a href=\"https:\/\/richads.com\/blog\/how-to-set-up-automated-rules-2-strategies-to-boost-your-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Automated rules\">Automated rules<\/a> sort out traffic sources into blacklists according to set criteria on performance or pricing.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related articles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/top-10-affiliate-networks-in-year\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 12 best affiliate marketing networks in 2025\">Top 12 best affiliate marketing networks in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-affiliate-marketing-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 20+ affiliate marketing programs in 2025\">Top 20+ affiliate marketing programs in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/15-best-gambling-cpa-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"15 Best Gambling CPA networks in 2025\">15 Best Gambling CPA networks in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 21 ad networks for affiliates\">Top 21 ad networks for affiliates<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>EPC&nbsp;or Earn Per Click meaning in affiliate marketing What is EPC in affiliate marketing? The meaning of EPC (or Earn Per Click in full form) \u2014 is a marketing term describing the ratio that shows an average&nbsp;earning of the webmaster for 1 click&nbsp;of the ads. This value is opposite to CPC, they are usually compared. [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2286","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is EPC in affiliate marketing: Definition &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"EPC\u00a0 or Earn Per Click \u2014 is the ratio that shows an average\u00a0earning of the webmaster for 1 click\u00a0of his ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/what-is\/epc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is EPC in affiliate marketing: Definition &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"EPC\u00a0 or Earn Per Click \u2014 is the ratio that shows an average\u00a0earning of the webmaster for 1 click\u00a0of his ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/richads.com\/blog\/what-is\/epc\/\" \/>\n<meta property=\"og:site_name\" content=\"RichAds Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/richadscom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T13:38:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"290\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/epc\\\/\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/epc\\\/\",\"name\":\"What is EPC in affiliate marketing: Definition &#8212; RichAds Blog\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/epc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/epc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/affiliate_marketing_popunder_tutorial-566x160.png\",\"datePublished\":\"2025-10-01T09:26:00+00:00\",\"dateModified\":\"2025-10-22T13:38:02+00:00\",\"description\":\"EPC\u00a0 or Earn Per Click \u2014 is the ratio that shows an average\u00a0earning of the webmaster for 1 click\u00a0of his ads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/epc\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/epc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/epc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/affiliate_marketing_popunder_tutorial.png\",\"contentUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/affiliate_marketing_popunder_tutorial.png\",\"width\":1024,\"height\":290},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/epc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/richads.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EPC\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"\\\/#website\",\"url\":\"\\\/\",\"name\":\"RichAds Blog\",\"description\":\"All trends, tips, and e-books for advertisers and affiliate marketers\",\"publisher\":{\"@id\":\"\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"\\\/#organization\",\"name\":\"RichAds Blog\",\"url\":\"\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"RichAds Blog\"},\"image\":{\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/richadscom\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is EPC in affiliate marketing: Definition &#8212; RichAds Blog","description":"EPC\u00a0 or Earn Per Click \u2014 is the ratio that shows an average\u00a0earning of the webmaster for 1 click\u00a0of his ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/richads.com\/blog\/what-is\/epc\/","og_locale":"en_US","og_type":"article","og_title":"What is EPC in affiliate marketing: Definition &#8212; RichAds Blog","og_description":"EPC\u00a0 or Earn Per Click \u2014 is the ratio that shows an average\u00a0earning of the webmaster for 1 click\u00a0of his ads.","og_url":"https:\/\/richads.com\/blog\/what-is\/epc\/","og_site_name":"RichAds Blog","article_publisher":"https:\/\/www.facebook.com\/richadscom","article_modified_time":"2025-10-22T13:38:02+00:00","og_image":[{"width":1024,"height":290,"url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/richads.com\/blog\/what-is\/epc\/","url":"https:\/\/richads.com\/blog\/what-is\/epc\/","name":"What is EPC in affiliate marketing: Definition &#8212; RichAds Blog","isPartOf":{"@id":"\/#website"},"primaryImageOfPage":{"@id":"https:\/\/richads.com\/blog\/what-is\/epc\/#primaryimage"},"image":{"@id":"https:\/\/richads.com\/blog\/what-is\/epc\/#primaryimage"},"thumbnailUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial-566x160.png","datePublished":"2025-10-01T09:26:00+00:00","dateModified":"2025-10-22T13:38:02+00:00","description":"EPC\u00a0 or Earn Per Click \u2014 is the ratio that shows an average\u00a0earning of the webmaster for 1 click\u00a0of his ads.","breadcrumb":{"@id":"https:\/\/richads.com\/blog\/what-is\/epc\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/richads.com\/blog\/what-is\/epc\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/richads.com\/blog\/what-is\/epc\/#primaryimage","url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial.png","contentUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/08\/affiliate_marketing_popunder_tutorial.png","width":1024,"height":290},{"@type":"BreadcrumbList","@id":"https:\/\/richads.com\/blog\/what-is\/epc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/richads.com\/blog\/"},{"@type":"ListItem","position":2,"name":"EPC\u00a0"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"RichAds Blog","description":"All trends, tips, and e-books for advertisers and affiliate marketers","publisher":{"@id":"\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/#organization","name":"RichAds Blog","url":"\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"RichAds Blog"},"image":{"@id":"\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/richadscom"]}]}},"lang":"en","translations":{"en":2286},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/glossary\/2286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":6,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/glossary\/2286\/revisions"}],"predecessor-version":[{"id":69284,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/glossary\/2286\/revisions\/69284"}],"wp:attachment":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/media?parent=2286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}