{"id":33156,"date":"2025-10-06T14:23:00","date_gmt":"2025-10-06T11:23:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=33156"},"modified":"2025-10-22T13:46:01","modified_gmt":"2025-10-22T10:46:01","slug":"real-time-bidding","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/real-time-bidding\/","title":{"rendered":"Real-time bidding \u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Real-time bidding definition<\/h2>\n\n\n\n<p><strong>RTB (real-time bidding) <\/strong>is an advertising technology that allows to conduct a real-time auction to buy and sell ads. Basically, advertisers bid for placing their ads on publishers\u2019 websites.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>It is crucial to understand that only similar advertisements compete with each other. They must have similar targeting and the same GEO. The process is quite simple \u2014 the first impression goes to the advertiser who had the highest bid, the second to the one with the second highest bid, and so on.<\/p><cite>RichAds advertising network team<\/cite><\/blockquote><\/figure>\n\n\n\n<p>If you\u2019d like to find out whether your bid is a winning one, you should pay attention to the <a href=\"https:\/\/richads.com\/blog\/what-is\/win-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WinRate\">WinRate<\/a> metric at RichAds. It shows if your bid wins at the auction. To be precise, it\u2019s the ratio of the impressions won to the total number of bids made.<\/p>\n\n\n<div id=\"richads-button-block_7328aecd332156ba9b1f32ff28e52d10\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads at RichAds right now!\">\n                Launch ads at RichAds right now!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does the auction work?<\/h2>\n\n\n\n<p>The mechanism of trading is quite easy:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The user visits a site that is connected to the SSP system, and the system immediately identifies the user by IP address and cookie.<\/li>\n\n\n\n<li>Then the DMP system searches for detailed information on this user, and the SSP sends all this data to the buyer (DSP.)<\/li>\n\n\n\n<li>Next, advertisers determine the value of this user based on the data available about him and campaign settings, and make bids.<\/li>\n\n\n\n<li>In real time SSP collects all the bids on a specific user, selects the winner who offered the highest bid, and shows his advertising message to the user.<\/li>\n<\/ol>\n\n\n\n<p class=\"single-info-blue\"><strong>Important: <\/strong>The auction takes place very quickly, it literally takes a few seconds.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"RQjJ3nWStw\"><a href=\"https:\/\/richads.com\/blog\/push-ad-costs-what-you-need-to-know\/\" aria-label=\"Push ad costs: what you need to know\">Push ad costs: what you need to know<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Push ad costs: what you need to know&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/push-ad-costs-what-you-need-to-know\/embed\/#?secret=DfzFL000UG#?secret=RQjJ3nWStw\" data-secret=\"RQjJ3nWStw\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Who participates in RTB?<\/h2>\n\n\n\n<p>There are three main types of platforms that are involved in real-time bidding:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DSP (demand-side-platform)<\/strong> \u2014 platform that allows affiliate marketers and direct advertisers to buy advertising space on different sites.<\/li>\n\n\n\n<li><strong>DMP (demand-management-platform)<\/strong> \u2014 a system that collects data about users, their behavior on various sites, interests, as well as the visits history.<\/li>\n\n\n\n<li><strong>SSP (sell-side-platform)<\/strong> \u2014a platform that includes many sites providing advertising spaces for additional income.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to choose the best bid?<\/h2>\n\n\n\n<p>RichAds platform also works using RTB algorithm so that the ads are displayed to the target audience as quickly as possible. We offer <a href=\"https:\/\/richads.com\/blog\/telegram-ads-where-to-buy-and-how-does-it-work\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Telegram ads in Mini Apps\">Telegram ads in Mini Apps<\/a>, <a href=\"https:\/\/richads.com\/blog\/push-notification-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"push\">push<\/a>, <a href=\"https:\/\/richads.com\/blog\/reach-ios-devices-with-in-page-push-notifications\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"in-page push\">in-page push<\/a>, <a href=\"https:\/\/richads.com\/blog\/pop-ads-how-to-earn-on-popups-and-popunders-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pops\">pops<\/a> as well as <a href=\"https:\/\/richads.com\/blog\/domain-redirect-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"direct click\">direct click<\/a> traffic.<\/p>\n\n\n\n<p>There are several ways to choose a winning bid. First of all, you can do your own market analysis, consult with a manager, choose the best option and monitor the Win Rate metric.<\/p>\n\n\n\n<p>You can also use a <a href=\"https:\/\/richads.com\/blog\/richads-updates-in-august-forecast-traffic-volumes-with-predictor\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Predictor\">Predictor<\/a>. This feature provides traffic volume forecasts for your targeting (GEO, device, additional settings) and helps you choose the best bid for your campaign. Forecasts are based on stats for the last 24 hours.&nbsp;<\/p>\n\n\n\n<p>Due to this feature, you won\u2019t be mistaken with a bid and will surely know the amount of available traffic for your GEO and targeting.<\/p>\n\n\n<div id=\"richads-button-block_7328aecd332156ba9b1f32ff28e52d10\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads at RichAds right now!\">\n                Launch ads at RichAds right now!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Related articles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/what-push-traffic-is-and-where-to-buy-it\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"What push traffic is and where to buy it in 2025?\">What push traffic is and where to buy it in 2025?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/push-notification-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Push Ads in 2025: Complete Advertiser\u2019s Guide (updated)\">Push Ads in 2025: Complete Advertiser\u2019s Guide (updated)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/pop-ads-how-to-earn-on-popups-and-popunders-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to make money with Pop up ads in 2025\">How to make money with Pop up ads in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/popunder-ads-what-is-it-how-to-earn\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Popunder Ads: What Is It &amp; How to Earn\">Popunder Ads: What Is It &amp; How to Earn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/richads-came-second-in-offervault-top-ad-network-competition\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds is a Winner in OfferVault Top Ad Network Competition!\">RichAds is a Winner in OfferVault Top Ad Network Competition!<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Real-time bidding definition RTB (real-time bidding) is an advertising technology that allows to conduct a real-time auction to buy and sell ads. Basically, advertisers bid for placing their ads on publishers\u2019 websites. It is crucial to understand that only similar advertisements compete with each other. They must have similar targeting and the same GEO. The [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-33156","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is RTB in Affiliate Marketing: meaning, how it works &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"RTB (real-time bidding) is an advertising technology that allows to conduct a real-time auction to buy and sell ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/what-is\/real-time-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is RTB in Affiliate Marketing: meaning, how it works &#8212; 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