{"id":35583,"date":"2025-10-09T14:15:00","date_gmt":"2025-10-09T11:15:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=35583"},"modified":"2025-10-22T12:47:00","modified_gmt":"2025-10-22T09:47:00","slug":"whitelist","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/whitelist\/","title":{"rendered":"Whitelist\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Whitelist meaning<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adding sources to a whitelist in advertising is a process of targeting only specific traffic sources that bring conversions at a desired price within a campaign. This optimization technique allows to target only sources that convert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are three groups of sources that exist at RichAds:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subscribers lists;<\/strong><\/li>\n\n\n\n<li><strong>Publishers;<\/strong><\/li>\n\n\n\n<li><strong>Sites.<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1024x307.png\" alt=\"\" class=\"wp-image-35585\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1024x307.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-300x90.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-768x230.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0.png 1454w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Basically, subscribers list is a group of sources that consists of publishers, which in its turn include different sites.<\/p>\n\n\n<div id=\"richads-button-block_66824da9edad0e11401f5cc1e3231ac5\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch profitable ad campaigns on RichAds&#8217; traffic!\">\n                Launch profitable ad campaigns on RichAds&#8217; traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where is \u201cWhitelist\u201d function on the platform?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are several ways to add converting sources to a whitelist at the RichAds platform. <br>Let\u2019s have a look at all of them to understand how to use whitelist.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Go to <\/strong><a href=\"https:\/\/richads.com\/blog\/optimizer-how-to-make-optimization-easier-than-ever-before\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Optimizer&lt;\/strong&gt;\"><strong>Optimizer<\/strong><\/a><strong> interface by clicking on the name of the desired campaign.<\/strong><br>You just need to choose the desired sources group (publishers, sites, SSP) and press \u201cPaused\u201d button to turn it into \u201cActive\u201d.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1-1024x256.png\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1-1024x256.png&quot; alt=&quot;&quot; class=&quot;wp-image-35586&quot;\/&gt;\"><img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1-1024x256.png\" alt=\"\" class=\"wp-image-35586\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1-1024x256.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1-300x75.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1-768x192.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Optimizer interface at RichAds advertising network<br>tap to zoom<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Choose the best subscribers lists in the \u201cSources\u201d section.<\/strong><br>This applies only to subscribers lists, you just need to click on a tick in front of the the most converting SSP, as easy as this.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"752\" height=\"440\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-35587\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-2.png 752w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-2-300x176.png 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"single-info-blue wp-block-paragraph\"><strong>Important<\/strong>: you need to choose subscribers lists first, as without this you won\u2019t be able to add publishers and sites to a whitelist. You can contact your manager for free whitelists for this or that offer.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Add the sources to \u201cwhitelist\u201d section within the campaign.<\/strong><br>This applies only to publishers and sites. You need to add the source ID (32-digit code) in the format 1 line \u2013 1 source, without additional characters and spaces.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"768\" height=\"380\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-6.png\" alt=\"\" class=\"wp-image-35605\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-6.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-6-300x148.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"single-info-blue wp-block-paragraph\"><strong>Important<\/strong>: It\u2019s better to start whitelisting from bigger entities \u2014 first SSPs, then publishers, and finally sites not to cut off too much traffic that may work nice later.<\/p>\n\n\n<div id=\"richads-button-block_66824da9edad0e11401f5cc1e3231ac5\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch profitable ad campaigns on RichAds&#8217; traffic!\">\n                Launch profitable ad campaigns on RichAds&#8217; traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Features for automated whitelisting at RichAds<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The manual whitelisting process may take a lot of time and effort, that\u2019s why there are features at the platform that allow to speed up and automate the process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Performance Mode<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is the easiest way possible to automate the whitelisting process, the <a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Performance Mode\">Performance Mode<\/a> feature creates whitelists automatically depending on your settings and renews them daily. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s crucial to know that the tracker is optional, the algorithm works well both with and without it.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"947\" height=\"346\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-5.png\" alt=\"\" class=\"wp-image-35590\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-5.png 947w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-5-300x110.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-5-768x281.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/><figcaption class=\"wp-element-caption\"><em>Performance Mode feature at RichAds<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Target CPA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Last but not least, the best way to target only specific working sources is to use the <a href=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Target CPA\">Target CPA<\/a> algorithm. It allows you to target only sources that bring you conversion at the best price, again you just need to choose settings and targeting, and simply get profit, no more actions are required from you. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this case you need to set up tracking to make the algorithm work.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"291\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot_1232-1024x291.png\" alt=\"\" class=\"wp-image-35591\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot_1232-1024x291.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot_1232-300x85.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot_1232-768x218.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot_1232.png 1078w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Target CPA algorithm at RichAds<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div id=\"richads-button-block_66824da9edad0e11401f5cc1e3231ac5\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch profitable ad campaigns on RichAds&#8217; traffic!\">\n                Launch profitable ad campaigns on RichAds&#8217; traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related articles<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/new-format-of-blacklists-whitelists\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to use Black and White lists. Step-by-Step Guide\">How to use Black and White lists. Step-by-Step Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/tutorial-how-to-optimize-successful-push-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Tutorial: How to Optimize Push Ad Campaign\">Tutorial: How to Optimize Push Ad Campaign<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to increase CR and reduce CPA with Performance mode\">How to increase CR and reduce CPA with Performance mode<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Target CPA 2.0: Automate Optimization and Get Fast Conversions\">Target CPA 2.0: Automate Optimization and Get Fast Conversions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/optimizer-how-to-make-optimization-easier-than-ever-before\/\" aria-label=\"Optimizer: how to make optimization easier than ever before?\">Optimizer: how to make optimization easier than ever before?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to make the most from Micro Bidding feature\">How to make the most from Micro Bidding feature<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Automated Rules: Media Buyer\u2019s Superpower\">Automated Rules: Media Buyer\u2019s Superpower<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Whitelist meaning Adding sources to a whitelist in advertising is a process of targeting only specific traffic sources that bring conversions at a desired price within a campaign. This optimization technique allows to target only sources that convert. There are three groups of sources that exist at RichAds: Basically, subscribers list is a group of [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-35583","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is whitelist in affiliate marketing &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Adding sources to a whitelist in advertising is a process of targeting only specific traffic sources that bring conversions at a desired price within a campaign. This optimization technique allows to target only sources that convert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/what-is\/whitelist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is whitelist in affiliate marketing &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Adding sources to a whitelist in advertising is a process of targeting only specific traffic sources that bring conversions at a desired price within a campaign. 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