{"id":35584,"date":"2025-10-01T11:03:00","date_gmt":"2025-10-01T08:03:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=35584"},"modified":"2025-10-22T16:54:48","modified_gmt":"2025-10-22T13:54:48","slug":"blacklist-nbsp","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/blacklist-nbsp\/","title":{"rendered":"Blacklist"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Blacklist meaning<\/h2>\n\n\n\n<p>Adding sources to a blacklist in advertising (also known as &#8220;blocklisting&#8221;) is a process of turning off traffic sources that are too expensive or do not bring conversions at all within one campaign. <\/p>\n\n\n\n<p>There are three groups of sources that exist at RichAds advertising network:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subscribers lists;<\/strong><\/li>\n\n\n\n<li><strong>Publishers;<\/strong><\/li>\n\n\n\n<li><strong>Sites.<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1024x307.png\" alt=\"\" class=\"wp-image-35585\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1024x307.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-300x90.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-768x230.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0.png 1454w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Basically, subscribers list is a group of sources that consists of publishers, which in its turn include different sites.<\/p>\n\n\n<div id=\"richads-button-block_dd86b3cdbb21af5e78a536da1c68ed7a\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch profitable ad campaigns on RichAds&#8217; traffic!\">\n                Launch profitable ad campaigns on RichAds&#8217; traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where is \u201cBlacklist\u201d function on the platform?<\/h2>\n\n\n\n<p>There are several ways to add non-working sources to a blacklist at the RichAds platform. <br>Let\u2019s have a look at all of them to understand how to use blacklist.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Go to <\/strong><a href=\"https:\/\/richads.com\/blog\/optimizer-how-to-make-optimization-easier-than-ever-before\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Optimizer&lt;\/strong&gt;\"><strong>Optimizer<\/strong><\/a><strong> interface by clicking on the name of the desired campaign.<\/strong><br>You just need to choose the desired sources group (publishers, sites, SSP) and press \u201cActive\u201d button to turn it into \u201cPaused\u201d.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1-1024x256.png\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1-1024x256.png&quot; alt=&quot;&quot; class=&quot;wp-image-35586&quot;\/&gt;\"><img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1-1024x256.png\" alt=\"\" class=\"wp-image-35586\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1-1024x256.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1-300x75.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1-768x192.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Optimizer interface at RichAds<br>tap to zoom<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Turn off ineffective subscribers lists in the \u201cSources\u201d section.<\/strong><br>This applies only to subscribers lists, you just need to remove a tick in front of the ineffective SSP, as easy as this.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"752\" height=\"440\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-35587\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-2.png 752w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-2-300x176.png 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"single-info-blue\"><strong>Important<\/strong>: it\u2019s better to start optimization with smaller groups of sources like publishers or sites, and turn off SSPs only in the end of the process if required.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Add the sources to \u201cblocklist\u201d section within the campaign.<\/strong><br>This applies only to publishers and sites. You need to add the source ID (32-digit code) in the format 1 line \u2013 1 source, without additional characters and spaces.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"733\" height=\"304\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-3.png\" alt=\"\" class=\"wp-image-35588\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-3.png 733w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-3-300x124.png 300w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"single-info-blue\"><strong>Important<\/strong>: You can create the blacklists yourself with the help of the tracker, or ask a manager to assist you in the process and provide the list for free.<\/p>\n\n\n<div id=\"richads-button-block_dd86b3cdbb21af5e78a536da1c68ed7a\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch profitable ad campaigns on RichAds&#8217; traffic!\">\n                Launch profitable ad campaigns on RichAds&#8217; traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Features for automated blacklisting at RichAds<\/h2>\n\n\n\n<p>The manual blacklisting process may seem to be time-consuming, that\u2019s why there are features at the platform that allow to speed up and automate the process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automated rules<\/h3>\n\n\n\n<p>This <a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"function\">function<\/a> allows to set an exact rule for a specific campaign. It will automatically analyze the statistics for 7 days, for example, and blacklist a desired sources group if it doesn\u2019t correspond to the conditions.&nbsp;<\/p>\n\n\n\n<p>For example, if a publisher brought zero conversion but spent the amount of money that equals one conversion price or more, it shall be blocked.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"458\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-4.png\" alt=\"\" class=\"wp-image-35589\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-4.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-4-300x134.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-4-768x344.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Automated Rules at RichAds<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Performance Mode<\/h3>\n\n\n\n<p>This is the easiest way possible to automate the blacklisting process, the <a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Performance Mode\">Performance Mode<\/a> feature creates blacklist automatically depending on your settings and renews them daily.<\/p>\n\n\n\n<p>It\u2019s crucial to know that the tracker is optional, the algorithm works well both with and without it.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"947\" height=\"346\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-5.png\" alt=\"\" class=\"wp-image-35590\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-5.png 947w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-5-300x110.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/pasted-image-0-5-768x281.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/><figcaption class=\"wp-element-caption\"><em>Performance Mode feature at RichAds<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Target CPA<\/h3>\n\n\n\n<p>Last but not least, the best way to get non-converting sources blacklisted is to use the <a href=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Target CPA\">Target CPA<\/a> algorithm. It blocks sources that do not fit into your conversion price, again you just need to choose settings and targeting, and simply get profit, no more actions are required from you. <\/p>\n\n\n\n<p>In this case you need to set up tracking to make the algorithm work.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"291\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot_1232-1024x291.png\" alt=\"\" class=\"wp-image-35591\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot_1232-1024x291.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot_1232-300x85.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot_1232-768x218.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot_1232.png 1078w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Target CPA algorithm at RichAds<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div id=\"richads-button-block_dd86b3cdbb21af5e78a536da1c68ed7a\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch profitable ad campaigns on RichAds&#8217; traffic!\">\n                Launch profitable ad campaigns on RichAds&#8217; traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<p><strong>Related articles<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/new-format-of-blacklists-whitelists\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to use Black and White lists. Step-by-Step Guide\">How to use Black and White lists. Step-by-Step Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/tutorial-how-to-optimize-successful-push-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Tutorial: How to Optimize Push Ad Campaign\">Tutorial: How to Optimize Push Ad Campaign<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to increase CR and reduce CPA with Performance mode\">How to increase CR and reduce CPA with Performance mode<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Target CPA 2.0: Automate Optimization and Get Fast Conversions\">Target CPA 2.0: Automate Optimization and Get Fast Conversions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/optimizer-how-to-make-optimization-easier-than-ever-before\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Optimizer: how to make optimization easier than ever before?\">Optimizer: how to make optimization easier than ever before?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to make the most from Micro Bidding feature\">How to make the most from Micro Bidding feature<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Automated Rules: Media Buyer\u2019s Superpower\">Automated Rules: Media Buyer\u2019s Superpower<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Blacklist meaning Adding sources to a blacklist in advertising (also known as &#8220;blocklisting&#8221;) is a process of turning off traffic sources that are too expensive or do not bring conversions at all within one campaign. There are three groups of sources that exist at RichAds advertising network: Basically, subscribers list is a group of sources [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-35584","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is blacklist in affiliate marketing; definition, how to set up &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Adding sources to a blacklist in advertising (also known as &quot;blocklisting&quot;) is a process of turning off traffic sources that are too expensive or do not bring conversions at all within one campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/what-is\/blacklist-nbsp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is blacklist in affiliate marketing; 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