Partner program is a business model that connects advertisers and partners (affiliates, website owners, etc.). Advertisers pay affiliates for attracting customers or for specific actions performed by customers, such as purchasing a product or registering on a website, using unique affiliate links or codes.<\/p>\n\n\n\n Partner program flow<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n Let’s elaborate a bit more and start by introducing the main participants of the model: the owner, the affiliate, and the customers.<\/p>\n\n\n\n The owner of the business seeks partners, who could be bloggers or affiliates across various channels, to promote their products. Advertisers provide unique referral links or codes to affiliates and they promote them via different channels. Then, customers click on these links and make purchases, completing the flow.<\/p>\n\n\n\n It’s important to mention that affiliates can receive compensation not only based on a percentage of sales but also a fixed fee, depending on the affiliate program.<\/p>\n\n\n\n For example, if you manufacture abdominal massagers and want them to be promoted through an affiliate marketing program. The cost of the product, including all expenses, is $50. You sell it for $100 and are willing to give $10 to someone who sells 1 unit of your product.<\/p>\n\n\n