{"id":53008,"date":"2025-10-01T17:27:00","date_gmt":"2025-10-01T14:27:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=53008"},"modified":"2025-10-22T15:53:05","modified_gmt":"2025-10-22T12:53:05","slug":"advertising-network","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/advertising-network\/","title":{"rendered":"Advertising network"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is advertising network (ad network)<\/h2>\n\n\n\n<p>Advertising networks play an important role in affiliate marketing, acting as an intermediary between advertisers who are looking for advertising space for their ads and website owners who do not mind hosting ads and thus monetizing their resources. All they need is an ad inventory in between.<\/p>\n\n\n\n<p>Publishers (the owners of websites) and advertisers both benefit from ad networks in digital advertising. Network is a technology platform that make it easier to buy and sell advertising space through their inventory which helps to place ads on the proper ad placements.&nbsp;<\/p>\n\n\n\n<p>Ad network have technologies that collect ad space from publishers and sell it to advertisers. As a result, publishers can easily monetize their sites. And advertisers get access to a large amount of ad space at once, where they can find customers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s the difference between ads networks and ads servers<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>There&#8217;s a big difference between ads networks and ads servers. Both technologies are used for advertising, but they serve different purposes.<\/p>\n\n\n\n<p>Advertisers and ad networks use ad servers to manage, track, and run advertising campaigns. An ad network is also an advertising technology, but it&#8217;s used exclusively to intermediary buys between publishers and advertisers.<\/p>\n<cite>RichAds advertising network team <\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The best known networks<\/h2>\n\n\n\n<p>The best known networks are Google Adsense and Facebook Ads which have a lot of restrictions. However, there are other advertising platforms on the market as well: some show ads in social networks or messengers, others in mobile applications, and others on various websites. Let&#8217;s discuss them in greater detail.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"JHzuZps2j1\"><a href=\"https:\/\/richads.com\/blog\/facebook-ads-alternatives-for-affiliate-marketers\/\" aria-label=\"Facebook Ads Alternatives For Affiliate Marketers\">Facebook Ads Alternatives For Affiliate Marketers<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Facebook Ads Alternatives For Affiliate Marketers&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/facebook-ads-alternatives-for-affiliate-marketers\/embed\/#?secret=GUs9iiTkxJ#?secret=JHzuZps2j1\" data-secret=\"JHzuZps2j1\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Types of ad networks in online advertising<\/h2>\n\n\n\n<p>Each network has its own toolkit that allows to place advertisements on websites. Networks are divided into several types depending on how they organize the purchase of advertising or what type of ads they sell.&nbsp;<\/p>\n\n\n\n<p><strong>Ad campaigns can be set up on the:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Self-service advertising platform where the advertiser chooses all the settings themselves. The majority of networks are of this type.&nbsp;<\/li>\n\n\n\n<li>An automatic campaign setup enables you to set the country and the desired CPA, and the network will set the other settings automatically. This type is rare.<\/li>\n<\/ul>\n\n\n\n<p>Networks can also be categorized based on which verticals are best for launching ads there (for example, <a href=\"https:\/\/richads.com\/blog\/best-ad-networks-for-gambling-advertisements\/\" aria-label=\"Gambling\">Gambling<\/a>, <a href=\"https:\/\/richads.com\/blog\/top-10-best-dating-advertising-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Dating\">Dating<\/a> or travelling).<\/p>\n\n\n\n<div class=\"form-link\"><a id=\"share\" class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/richads.com\/ru\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Buy ads at RichAds!\">Buy ads at RichAds!<\/a><\/div>\n<p><style>.typeform-share{margin-top: 32px;position: relative;display: block;padding: 15px 0;font-weight: bold;font-size: 18px; line-height: 100%; text-align: center;width: 550px;background: #FF3C32;color: white;border-radius: 8px;outline: none !important;transition: .4s;margin-bottom: 10px;color: white!important; text-decoration: none!important;} .typeformshare:hover{color: black!important;text-decoration: none!important;}.form-link{display:flex; align-items:center; justify-content:center;}<\/style><\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How ad network works<\/h2>\n\n\n\n<p>Networks make it easy for advertisers and publishers to interact and conduct meaningful business. Is there a way to explain exactly how they work? Yes, of course.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The network starts by aggregating a growing list of publishers that offer ad spaces.<\/li>\n\n\n\n<li>Advertisers who are looking for ad spaces, create a campaign with their requirements. Ad networks have campaign management panels that they can use to create campaigns directly.<\/li>\n\n\n\n<li>The advertiser\u2019s campaign contains details about the country, target audience, budget, frequency caps. His ads are displayed on publishers&#8217; websites if his bid wins the <a href=\"https:\/\/richads.com\/blog\/what-is\/real-time-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"real-time bidding\">real-time bidding<\/a> (RTB) auction.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/chto-takoe-reklamnaya-setka-i-kak-ona-rabotaet-1024x609.jpg\" alt=\"\" class=\"wp-image-52935\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/chto-takoe-reklamnaya-setka-i-kak-ona-rabotaet-1024x609.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/chto-takoe-reklamnaya-setka-i-kak-ona-rabotaet-300x179.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/chto-takoe-reklamnaya-setka-i-kak-ona-rabotaet-768x457.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/chto-takoe-reklamnaya-setka-i-kak-ona-rabotaet.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Advertising is usually sold according to the two most common models: <a href=\"https:\/\/richads.com\/blog\/what-is\/cpc-or-cost-per-click\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CPC\">CPC<\/a> (Cost per click) is a payment for clicks on the ad or <a href=\"https:\/\/richads.com\/blog\/what-is\/cpm-or-cost-per-mille\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CPM\">CPM<\/a> (Coat per Mille) is a payment for 1000 ad impressions.&nbsp;<\/p>\n\n\n\n<p>For easy optimization of ad campaigns, each network offer their own hierarchy of sources to bye traffic from.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The smallest element in this hierarchy of sources is a website.&nbsp;<\/li>\n\n\n\n<li>Sites from the same publisher tend to have similar topics and audiences, so sites are grouped by publishers.&nbsp;<\/li>\n\n\n\n<li>There can be many publishers in an advertising grid, so they are combined into subscriber lists.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/01\/istochniki-trafika-na-push-uvedomleniyah-1024x307.png\" alt=\"\" class=\"wp-image-24119\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/01\/istochniki-trafika-na-push-uvedomleniyah-1024x307.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/01\/istochniki-trafika-na-push-uvedomleniyah-300x90.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/01\/istochniki-trafika-na-push-uvedomleniyah-768x230.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/01\/istochniki-trafika-na-push-uvedomleniyah.png 1454w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Structure of traffic sources at <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> advertising network<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Pros and cons of ad networks<\/h2>\n\n\n\n<p>Advertising networks have their own set of pros and cons, however, the pros will outweigh the cons.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The advantages of using networks include:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>There is a lot of traffic gathered in one place.<\/strong><br>Affiliate marketers must pay attention to this point. Now, you do not have to develop a website or blog to attract new customers. Furthermore, the advertising network&#8217;s traffic cannot be compared to any large site. Several <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ones\">ones<\/a> offer 5-10 billion ad impressions per day;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A variety of advertising formats are available.<\/strong><br>There are a variety of formats available on advertising networks, including banners, native advertising, pop-ups, and push ads. Are you looking for mobile advertising? You&#8217;ll find plenty of it. Is computer traffic something you&#8217;re interested in? Nothing to worry about. In this way, marketers can experiment and find the most effective way to reach their audience;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platforms for advertising are user-friendly.<\/strong><br>Networks create intuitive platforms where advertisers can easily launch campaigns. Furthermore, many platforms offer a dedicated account manager and 24\/7 support;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ready-made advertising materials.<\/strong><br>The fact that some networks <a href=\"https:\/\/richads.com\/blog\/top-8-sase-studies-on-how-to-increase-profit-with-the-help-of-ad-expert\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"assist advertisers\">assist advertisers<\/a> with creatives is a notable advantage. This makes ad platforms an ideal point to start affiliate marketing;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>There are fewer restrictions than with Google and Facebook Ads.<\/strong><br>In some cases, this point is the deciding factor in choosing advertising networks. Alternative networks often don&#8217;t have the restrictions that the super-famous ad providers have, making it much easier to launch ad campaigns.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Networks have the following cons:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>There is too much traffic.&nbsp;<\/strong><br>An advantage can become a disadvantage in this situation. If there is a lot of traffic, you will have to spend enough time testing and optimizing. You can <a href=\"https:\/\/richads.com\/blog\/top-8-sase-studies-on-how-to-increase-profit-with-the-help-of-ad-expert\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ask the manager\">ask the manager<\/a> for a list of the best sources for your offer, some networks offer this service;<\/li>\n\n\n\n<li><strong>Bot traffic is present.&nbsp;<\/strong><br>Even though networks clean their traffic, bots can still be found. When choosing a network, pay attention to how they protect their traffic from bots.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Digital ad units: banner, native, popunder or push ads<\/h2>\n\n\n\n<p>Advertising professionals should choose the format in which their ads are displayed first. Advertising on websites can take a variety of forms. We&#8217;ll talk about the most popular ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.<\/strong> <strong>Banner advertising<\/strong> <strong>ad units<\/strong><\/h3>\n\n\n\n<p><strong>Banner advertising<\/strong> is the most familiar to everyone format that an ad network can help buy. The banner is located in a specific place on the site, and owners of the site change the design to place advertising space if it wasn&#8217;t planned at the time of its creation.<\/p>\n\n\n\n<p>Advertising with banners is popular, but it has some disadvantages as well. The first and most significant problem is banner blindness, which has developed in most users and allows them to ignore the places where banners are most commonly displayed. In addition, online ad networks that offer display ads have many restrictions.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/display-ads-example-1024x669.jpg&quot; alt=&quot;&quot; class=&quot;wp-image-53037&quot;\/&gt;\"><img decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/display-ads-example-1024x669.jpg\" alt=\"\" class=\"wp-image-53037\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/display-ads-example-1024x669.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/display-ads-example-300x196.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/display-ads-example-768x501.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/display-ads-example-1536x1003.jpg 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/display-ads-example-2048x1337.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Popunder ad units<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/richads.com\/blog\/what-is\/popunder\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Popunders\">Popunders<\/a> or pop<\/strong> <strong>ads<\/strong> are the second advertising format to emerge after banners. It is a separate tab in the browser, which immediately shows the advertising landing page. In addition, there are no banners, so it is easier to launch. The format is noticeable and has been used for years.<\/p>\n\n\n\n<p>It is important for advertisers to make the fastest landing pages possible, so that they have time to load before users close them. Additionally, this format is easy for publishers to use: it doesn&#8217;t require modifications to the design and is easy to integrate (a couple of lines of code are all you need).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1190\" height=\"718\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/10\/chto-takoe-Popunder.png\" alt=\"\" class=\"wp-image-43479\" style=\"width:839px;height:auto\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/10\/chto-takoe-Popunder.png 1190w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/10\/chto-takoe-Popunder-300x181.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/10\/chto-takoe-Popunder-1024x618.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/10\/chto-takoe-Popunder-768x463.png 768w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/><figcaption class=\"wp-element-caption\"><em>Popunder ad example<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">3. Push ads units<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/richads.com\/blog\/what-is\/push-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Push ads\">Push ads<\/a><\/strong> are perhaps the most unusual type of ad. This notifications look very much like those from messenger. However, push ads are delivered to users through their browsers. A small pop-up form on the site is the only method by which they can consent to receiving such ads. They will continue to receive push ads even after leaving the site.<\/p>\n\n\n\n<p>Ad campaigns in this format are visible and have minimal restrictions. Furthermore, they are convenient for publishers since there is no need to change the design and the whole process can be regulated by a few lines of code. Here is how you can <a href=\"https:\/\/richads.com\/blog\/monetization-guide-how-to-earn-money-with-push-notifications\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"make money by offering push subscriptions\">make money by offering push subscriptions<\/a>.<\/p>\n\n\n<div class=\"wp-block-image wp-image-1719\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/12\/2_How-web-push-notifications-look-like-on-mobile-and-desktop.gif\" alt=\"\" class=\"wp-image-18903\"\/><figcaption class=\"wp-element-caption\"><em><em>Push ads example<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">4. Native ads units<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/richads.com\/blog\/what-is\/native-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"A native advertisement\">A native advertisement<\/a><\/strong> is a form of advertising that appears as an article. The widget is integrated as naturally as possible into the interface of the page on which it appears. In most cases, such advertising is hidden inside a useful publication that unobtrusively informs readers about the product or service. There are a few negatives, but at the same time they are a plus &#8211; it isn&#8217;t aggressive, doesn&#8217;t disrupt users, but it&#8217;s not effective for every offer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1190\" height=\"639\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/chto-takoe-nativnaya-reklama.png\" alt=\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043d\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430\" class=\"wp-image-49354\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/chto-takoe-nativnaya-reklama.png 1190w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/chto-takoe-nativnaya-reklama-300x161.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/chto-takoe-nativnaya-reklama-1024x550.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/chto-takoe-nativnaya-reklama-768x412.png 768w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/><figcaption class=\"wp-element-caption\"><em>Native ads examples<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Choosing an ad network: what to pay attention to<\/strong><\/h2>\n\n\n\n<p>There is a wide variety of advertising networks that confuses many advertisers. Choosing the right one will be easier if you know what to look for.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose the right ad format or several formats.<\/li>\n\n\n\n<li>Estimate the traffic volume. In general, the larger they are, the better. for example, <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> advertising network offers 5+ bln impressions a day.<\/li>\n\n\n\n<li>Pay attention to what methods of traffic verification the network uses.<\/li>\n\n\n\n<li>Read the restrictions on advertising. Advertisements for dating or casinos are not available everywhere.<\/li>\n\n\n\n<li>Evaluate the network&#8217;s targeting options. The more options <a href=\"https:\/\/richads.com\/\" aria-label=\"are available\">are available<\/a>, the easier it will be to find your audience.<\/li>\n\n\n\n<li>See what tools for optimization the advertising network offers.<\/li>\n<\/ul>\n\n\n\n<p>To make it easier for you to choose, we have listed <a href=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"21 ad networks\">21 ad networks<\/a> suitable for affiliate marketing. In addition, you can read about <a href=\"https:\/\/richads.com\/blog\/best-popunder-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"20 pop-under ad networks\">20 pop-under ad networks<\/a> and <a href=\"https:\/\/richads.com\/blog\/best-push-notification-ad-networks\/\" aria-label=\"10 best push ads networks\">10 best push ads networks<\/a>.&nbsp;You can also check our list of <a href=\"https:\/\/richads.com\/blog\/top-push-ads-networks-with-cheap-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"cheapest ads platforms\">cheapest ads platforms<\/a> to choose something that fits your needs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"nTpF88HRbq\"><a href=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/\" aria-label=\"Top 22 ad networks and platforms for affiliates in 2025\">Top 22 ad networks and platforms for affiliates in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 22 ad networks and platforms for affiliates in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/embed\/#?secret=IRBNMCKWdW#?secret=nTpF88HRbq\" data-secret=\"nTpF88HRbq\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The best ad networks examples<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a><\/h3>\n\n\n\n<p>The RichAds advertising network is one of the biggest ad networks that was founded back in 2018 as a push ad network RichPush. The network now has 5+ billion impressions a day and works on the CPC and CPM models with the minimal price per click starting at $0,005.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/best-ad-network-for-affiliate-marketers_richads-1024x550.jpg\" alt=\"\" class=\"wp-image-52736\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/best-ad-network-for-affiliate-marketers_richads-1024x550.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/best-ad-network-for-affiliate-marketers_richads-300x161.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/best-ad-network-for-affiliate-marketers_richads-768x413.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/05\/best-ad-network-for-affiliate-marketers_richads.jpg 1385w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>RichAds offers the following ad formats:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>push notification (including in-page and calendar);<\/li>\n\n\n\n<li>pop traffic (including popunder);<\/li>\n\n\n\n<li>native ads;<\/li>\n\n\n\n<li>domain traffic.<\/li>\n<\/ul>\n\n\n\n<p>RichAds has traffic all around the world. In the <a href=\"https:\/\/richads.com\/blog\/category\/best-geos-and-verticals\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds blog\">RichAds blog<\/a> you can always find the best converting GEOs for each type of traffic and vertical.&nbsp;The top verticals are Gambling, Betting, Finance, Dating and Utilities.<\/p>\n\n\n\n<p>The minimum deposit in RichAds is $150 that you can use to start your first ad campaign immediately. If you deposit more than $500, you will also get a personal manager who will help with setting the campaign and optimizing it. The deposit can be made via a bank transfer, Wire transfer, Capitalist or other payment methods.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ad network&#8217;s features for easy optimization<\/h3>\n\n\n\n<p>The advertising network developed its own features to make campaign optimization much easier:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Performance Mode\">Performance Mode<\/a> is especially useful for newbies and allows to optimize the campaign easily with the help of black- and white lists;<\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Automated rules\">Automated rules<\/a> will automatically create white- and black lists to save time;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Micro bidding\">Micro bidding <\/a>will correct the rates within one campaign;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Target CPA\">Target CPA<\/a> will set a desired price for a conversion and a daily budget to optimize the campaign automatically.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The quality of the traffic is constantly being assessed by both internal tools and an external one &#8211; Adscore. Besides, the traffic is divided into 4 categories based on performance: Premium, Standart, Remnant and New. This allows affiliates to test offers with the best traffic in the network.&nbsp;<\/p>\n\n\n\n<div class=\"form-link\"><a id=\"share\" class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/richads.com\/ru\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Buy ads at RichAds!\">Buy ads at RichAds!<\/a><\/div>\n<p><style>.typeform-share{margin-top: 32px;position: relative;display: block;padding: 15px 0;font-weight: bold;font-size: 18px; line-height: 100%; text-align: center;width: 550px;background: #FF3C32;color: white;border-radius: 8px;outline: none !important;transition: .4s;margin-bottom: 10px;color: white!important; text-decoration: none!important;} .typeformshare:hover{color: black!important;text-decoration: none!important;}.form-link{display:flex; align-items:center; justify-content:center;}<\/style><\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<p><strong>Related articles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/best-push-notification-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"10 best push notification ad networks for stellar campaign performance\">10 best push notification ad networks for stellar campaign performance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/push-notification-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Push Ads in 2025: Complete Advertiser\u2019s Guide\">Push Ads in 2025: Complete Advertiser\u2019s Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-choose-the-best-push-ad-network-2\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to choose push ad network: 10 ad networks compared\">How to choose push ad network: 10 ad networks compared<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"The list of the best ads platforms for affiliate marketing\">The list of the best ads platforms for affiliate marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/pack-of-300-best-icons-for-push-notifications\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pack of 300 best icons for push notifications from RichAds\">Pack of 300 best icons for push notifications from RichAds<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/monetization-guide-how-to-earn-money-with-push-notifications\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Monetization Guide: How to Earn Money With Push Notifications?\">Monetization Guide: How to Earn Money With Push Notifications?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/case-study-how-to-advertise-online-gambling-with-push-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Case Study: How to Advertise Online Gambling on Push Ads\">Case Study: How to Advertise Online Gambling on Push Ads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/best-popunder-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"20 best popunder ad networks\">20 best popunder ad networks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/best-pop-ads-networks-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to choose the best popunder ad network\">How to choose the best popunder ad network<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/best-ad-networks-for-gambling-advertisements\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Best ad networks for Gambling advertisements\">Best ad networks for Gambling advertisements<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-10-best-dating-advertising-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 10 best Dating advertising networks\">Top 10 best Dating advertising networks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-push-ads-networks-with-cheap-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 11 push ads networks with cheap traffic\">Top 11 push ads networks with cheap traffic<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/richads-revolutionary-release-new-telegram-ads-format-now-available-on-the-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds revolutionary release: new Telegram ads format now available on the platform\">RichAds revolutionary release: new Telegram ads format now available on the platform<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is advertising network (ad network) Advertising networks play an important role in affiliate marketing, acting as an intermediary between advertisers who are looking for advertising space for their ads and website owners who do not mind hosting ads and thus monetizing their resources. All they need is an ad inventory in between. Publishers (the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-53008","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is advertising network: definition, ad network examples &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Advertising networks make it easier to buy and sell advertising space for publishers and help advertisers find audiences for various offers. 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