{"id":57196,"date":"2025-10-07T16:23:00","date_gmt":"2025-10-07T13:23:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=57196"},"modified":"2025-10-22T13:35:27","modified_gmt":"2025-10-22T10:35:27","slug":"self-serve-advertising-network","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/self-serve-advertising-network\/","title":{"rendered":"Self Serve Advertising Network"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is a self service ad network<\/h2>\n\n\n\n<p><strong>Self serve ad network definition <\/strong>is quite simple:<strong> <\/strong>it is one of the ways of placing ads where there is no third person or intermediary between an advertiser or media buyer and the launch of ad campaigns.&nbsp;<\/p>\n\n\n\n<p>Self serve advertising platforms usually presuppose that an advertiser or a media buyer do the whole campaign set up by themselves, launch it and fully monitor its effectiveness and profitability on their own.&nbsp;<\/p>\n\n\n<div id=\"richads-button-block_37ae1922636529dd738558c917e8af4e\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads at RichAds right now!\">\n                Launch ads at RichAds right now!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key features of self-serve ad networks&nbsp;<\/h2>\n\n\n\n<p>In general, self service ad platforms will be different from one another because each one has its own set of developed features and types of traffic they offer.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\">However, all these ad platforms do share some key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Autonomous launch of ad campaigns <\/strong>\u2013 in lots of networks with no pre-moderation needed;<\/li>\n\n\n\n<li>Monitoring<strong> statistics in real time<\/strong>, generating reports for a more detailed traffic analysis;&nbsp;<\/li>\n\n\n\n<li><strong>Numerous parameters for targeting<\/strong> the right audience, from its demographics to different connection types;&nbsp;<\/li>\n\n\n\n<li>A big number of <strong>ad placement options<\/strong> to choose from and purchase in a matter of several minutes.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><a href=\"https:\/\/richads.com\/ru\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> is a global advertising network which specializes in such ad formats as push notifications, pop traffic native ads, direct click and others. The network operates on an RTB basis and allows you to launch your ad campaign in a few clicks. The platform offers detailed reports on the profitability of your ad campaign that you can use for optimization.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"IPCTmv0drZ\"><a href=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/\" aria-label=\"Top 22 ad networks and platforms for affiliates in 2025\">Top 22 ad networks and platforms for affiliates in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 22 ad networks and platforms for affiliates in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/embed\/#?secret=Q4j4bbBXew#?secret=IPCTmv0drZ\" data-secret=\"IPCTmv0drZ\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of self-serve ad networks<\/h2>\n\n\n\n<p>We\u2019ve already talked about self service advertising network and what is it, so let\u2019s see why this format if beneficial:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Full control over the ad campaign: <\/strong>all settings and ad materials will be selected by you, so no surprises here;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/what-is\/real-time-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Real-time bidding&lt;\/strong&gt;\"><strong>Real-time bidding<\/strong><\/a>: the campaign launch is quick and efficient, most processes are automated and happen without you noticing;&nbsp;<\/li>\n\n\n\n<li><strong>No additional expenses <\/strong>on third party agencies;&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Automated campaign optimization processes: <\/strong>most networks offer smart AI algorithms that will take some routine tasks off your to-do list and will allow you to spend this time more wisely.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"rbepoGIkyA\"><a href=\"https:\/\/richads.com\/blog\/best-push-notification-ad-networks\/\" aria-label=\"Top 10+ push ad networks in 2025: find the one for your needs\">Top 10+ push ad networks in 2025: find the one for your needs<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 10+ push ad networks in 2025: find the one for your needs&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/best-push-notification-ad-networks\/embed\/#?secret=UGscw1wetm#?secret=rbepoGIkyA\" data-secret=\"rbepoGIkyA\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How self-serve ad networks work<\/h2>\n\n\n\n<p><strong>Self service advertising networks <\/strong>mean the simultaneous interaction of several different platforms that help with placing advertisements. So, most self-serve ad networks are connected to <a href=\"https:\/\/richads.com\/blog\/what-is\/dsp-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"DSP\">DSP<\/a> or <a href=\"https:\/\/richads.com\/blog\/what-is\/ssp-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SSP\">SSP<\/a> platforms that speeds up the process of ad campaign launch.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>This is how they operate:&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A user logs into the self serve platform and creates a new ad campaign;&nbsp;<\/li>\n\n\n\n<li>Here the advertiser or media buyer add creatives and text and choose targeting parameters they need (including interests and online behavior);&nbsp;<\/li>\n\n\n\n<li>Then they can set up the campaign budget and a bid price for a click or impression;&nbsp;<\/li>\n\n\n\n<li>After the platform for ad placement has been found and the ad has gone live, the user can check the stats, download detailed reports and optimize their campaign.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Xkaowlzna4\"><a href=\"https:\/\/richads.com\/blog\/best-popunder-ad-networks\/\" aria-label=\"Top 21 pop advertising networks in 2025 (popups &amp; popunders)\">Top 21 pop advertising networks in 2025 (popups &amp; popunders)<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 21 pop advertising networks in 2025 (popups &amp; popunders)&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/best-popunder-ad-networks\/embed\/#?secret=SfWyLoqB6q#?secret=Xkaowlzna4\" data-secret=\"Xkaowlzna4\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of self serve advertising platforms<\/h2>\n\n\n\n<p>There are many different self service advertising networks, but we chose some of the most reliable and worthy of your attention.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>Here are top 10 self services with different ad formats:&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>RichAds<\/li>\n\n\n\n<li>SmartyAds<\/li>\n\n\n\n<li>Galaksion<\/li>\n\n\n\n<li>Facebook Ads<\/li>\n\n\n\n<li>PropellerAds<\/li>\n\n\n\n<li>Adsterra<\/li>\n\n\n\n<li>Taboola<\/li>\n\n\n\n<li>Clickadu<\/li>\n\n\n\n<li>Admaven<\/li>\n\n\n\n<li>Amazon Advertising<\/li>\n<\/ol>\n\n\n<div id=\"richads-button-block_37ae1922636529dd738558c917e8af4e\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads at RichAds right now!\">\n                Launch ads at RichAds right now!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Related articles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/what-is\/ssp-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SSP (Supply-side) Platform\">SSP (Supply-side) Platform<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-10-self-serve-ad-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 10 self serve ad platforms\">Top 10 self serve ad platforms<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/what-is\/real-time-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Real-time bidding\">Real-time bidding<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-push-ads-networks-with-cheap-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 11 push ads networks with cheap traffic\">Top 11 push ads networks with cheap traffic<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/\" aria-label=\"Top 21 ad networks for affiliates\">Top 21 ad networks for affiliates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/best-popunder-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"20 best popunder ad networks\">20 best popunder ad networks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-7-antivirus-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 7 Antivirus ad networks\">Top 7 Antivirus ad networks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/15-best-gambling-cpa-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"15 Best Gambling CPA networks in 2025\">15 Best Gambling CPA networks in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/richads-revolutionary-release-new-telegram-ads-format-now-available-on-the-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds revolutionary release: new Telegram ads format now available on the platform\">RichAds revolutionary release: new Telegram ads format now available on the platform<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>What is a self service ad network Self serve ad network definition is quite simple: it is one of the ways of placing ads where there is no third person or intermediary between an advertiser or media buyer and the launch of ad campaigns.&nbsp; Self serve advertising platforms usually presuppose that an advertiser or a [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-57196","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Self Serve Ad Network: definition, examples &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"In this article the team of the ad network RichAds will explain self-serve ad network meaning, their features and advantages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/what-is\/self-serve-advertising-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Self Serve Ad Network: definition, examples &#8212; 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