Mini Apps in Telegram provide users with many opportunities that can be utilised for gaming, financial, commercial, business and other purposes without leaving the platform. TMAs support seamless authorization, push notifications, in-app purchases and are compatible with Web3 blockchain technology via API integration. Openly launched at the end of 2023, Telegram Mini Apps became extremely popular with the rise of tap-to-earn games<\/a> like Hamster Kombat, Notcoin, TapSwap, etc.<\/p>\n\n\n What is RichAds? Basically, Telegram Mini Applications operate as PWA (progressive web apps) that open a web page built on JavaScript, HTML, and CSS in a separate window. By definition, TMAs are fully integrated within the Telegram ecosystem and powered by The Open Network (TON) to enhance user experience in accessible actions. This allows users, whether of iOS, Android or desktop devices, to use Telegram app to seamlessly access the same Mini App features across platforms.<\/p>\n\n\n\n Such advanced functionality brought not only the provided for but completely innovative solutions, meaning native Telegram ads in Mini Apps<\/a>, previously not available in the messenger.<\/p>\n\n\n\n If you are looking for a convenient tool for analyzing the popularity statistics of Telegram Mini Apps – TMA Sensor<\/a> is what you need. The service is presented as a dashboard that allows users to search for apps with the highest number of users, growth dynamics, and category breakdowns using filters and sorting options.<\/p>\n\n\n\n Considering that Pavel Durov, the owner of Telegram, claims the messenger has recently reached almost a billion of monthly active users<\/a> worldwide, it\u2019s only an educated guess to expect millions of various players to regularly use Mini Apps.<\/p>\n\n\n For example, our experience at RichAds ad network<\/a> shows that audiences of Telegram Mini Apps are very responsive to E-Commerce, iGaming<\/a> and Finance<\/a> offers in affiliate marketing. Those are usually young males between 18 and 34 years old, open-minded to new internet trends and earning possibilities.<\/p>\n\n\n\n We regularly share up-to-date reports on the best geos and verticals<\/a> based on RichAds ad platform’s data, including for Telegram Mini App ads! Stay tuned to keep in touch with all the current tendencies on promotion and know which audiences from which side of the world convert the best this month!<\/p>\n\n\n\n Despite the fast growing popularity, the most common ad types in Telegram<\/a> such as sponsored messages and advertising publishings weren\u2019t properly adapted to Mini Apps for a long while. Official Telegram ads failed to be introduced to TMAs at all, leaving marketers to time-consuming negotiations over every ad placing with each app owner personally, or addressing specialised agencies with likely inconvenient solutions in terms of formats and audience response.<\/p>\n\n\n\n Eventually, we at RichAds<\/a> launched a new advertising format in Mini Apps<\/a>, being the first non-specialised on Telegram platform advertising network to do that! The advertisement itself looks a lot like an in-page panel, appearing above the mini-application window. In fact there are several creative formats for Telegram Mini Apps advertising:<\/p>\n\n\n\n Advantages of Mini App ads in Telegram by RichAds:<\/strong><\/p>\n\n\n\n What is RichAds? And what is a Telegram Mini App if it can\u2019t be monetized by the developer? Initially, the monetization options for TMAs were also limited to selling ad placements just like for Telegram bots and channels, demanding to sign contracts with each advertiser individually and adjusting interface for specific in-app formats. For a while, monetization of Mini Applications<\/a> stuck in this inconvenience, not bringing the full profits it could.<\/p>\n\n\n\n We at RichAds decided to solve this by allowing owners to become Telegram Mini App ads publishers<\/a> and seamlessly monetize their projects! Considering all the demands we carefully explored all the possibilities, so the TMAs\u2019 owners can expect:<\/p>\n\n\n\n Good news!<\/strong> Recently, we shared a few cases of mini-app monetization with RichAds<\/a>, featuring all audience size projects: from 62k active monthly users to over a million! The daily income, depending on the user base, may exceed $300, while payouts at RichAds are conducted every two weeks available from $10 on balance to Capitalist, Payoneer, PayPal and other digital wallets.<\/p>\n\n\n\n Another case of ours shows an example of TMA monetization that led to over $11k income in just 28 days<\/a> of working with us!<\/p>\n\n\n\n![\"What](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/12\/Examples-of-tap-to-earn-clicker-bot-games-in-Telegram-Mini-Apps-1024x529.jpg\")
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\nHow Telegram Mini Apps work<\/h2>\n\n\n\n
The audience of Mini Apps: what is it like?<\/h2>\n\n\n\n
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Advertising in Telegram Mini Apps<\/h2>\n\n\n\n
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Closely related to push notifications by overall appearance, such ads consist of an icon, a title (up to 30 characters) and a description (up to 60 characters), while serving as a button themselves. Due to push-style’s native integration into a TMA interface, they deilver high CTR and about 1.6 million impressions daily! Minimal\u00a0CPC (cost per click)<\/a>\u00a0bids for launching this creative format are being from\u00a0$0.015<\/strong>.![\"Push-style](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Push-style-creatives-format-for-Telegram-Mini-Apps-ads-at-RichAds.jpg\")
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A format that presents a full-screen static image along with a short title, a message, a brand highlighting text and a button. Fit for any resolution, interstitial banners are ideally placed between levels without gameplay interruption, which allows them to deliver over 950k impressions per day! Minimal CPM (cost per 1000 views)<\/a> bids for launching this ad format would be from $1.5<\/strong>.![\"Interstitial](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Interstitial-banner-format-creatives-format-for-Telegram-Mini-Apps-at-RichAds.jpg\")
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Captivating full-screen video ads with a title, a message and a button. The new engaging video format for TMA ads is more effectively holding onto users\u2019 attention between app transitions, delivering over 200k impressions each day! Minimal bids for 1000 impressions for video ads in Telegram Mini Apps are starting from $3<\/strong>.![\"How](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/03\/How-Interstitial-video-creatives-for-Telegram-Mini-App-ads-look-like-at-RichAds-ad-network-5.jpg\")
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Fixed-position banner ads integrated into a certain place within the TMA interface, to prevent covering the app content. A static picture serving as a button, embedded banners are the least intrusive yet engaging format, covering almost 650k impression daily! The minimal CPM bids for this creative format would be starting from $0.4<\/strong>.![\"Embedded](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Embedded-banner-creatives-format-for-Telegram-Mini-Apps-ads-at-RichAds.jpg\")
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This Telegram ads<\/a> format is fresh and noticeable, providing a higher response rate from users in Mini Apps. The approximate audience coverage already exceeds 70 million active users worldwide from North America to Europe, Asia and Africa, while we prioritise popular clicker<\/a> and casual games as traffic sources.<\/li>\n<\/ul>\n\n\n\n\n
The official Telegram ads are full of restrictions for many categories of products, including online casinos, nutraceutical products, fintech platforms, which makes it highly challenging to promote various affiliate marketing niches there. Moderation in Mini App ads at RichAds<\/a> is more lenient to popular verticals like Gambling, Finance, Betting, Nutra, Dating, etc.<\/li>\n<\/ul>\n\n\n\n\n
Unlike official ads and agencies, our advertising format in TMAs<\/a> targets users directly, not just by specifically chosen channels. So at RichAds marketers get access to such targeting parameters as geo, OS, language, Premium subscription, type of traffic, schedule and are able to set up everything from creatives to bids and optimization! From a deposit of $3000, account managers can assist in setting up campaigns, along with providing whiteli<\/a>s<\/a>ts<\/a> for the exact geo and offer.<\/li>\n<\/ul>\n\n\n\n\n
The relatively recent appearance of Telegram ads in Mini Apps makes it quite cheap to run campaigns at RichAds<\/a>! For now, the minimal CPC (cost per click)<\/a> on Telegram traffic in Mini Apps starts from $0.03<\/strong>, while marketers still can utilize optimization tools to reduce costs on advertising and increase profits.<\/li>\n<\/ul>\n\n\n
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\nMonetization options for TMAs\u2019 owners<\/h2>\n\n\n\n
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Any app owner can monetize their Mini App at RichAds<\/a>, starting with as many subscribers as it is.<\/li>\n<\/ul>\n\n\n\n\n
Publishers of Mini App advertisements at RichAds<\/a> get paid for each click on the ads<\/strong> about $0.012 <\/strong>– $0.02<\/strong>, while if the traffic source proves being efficient and shows high CR \u2014 marketers will start competing for prioritised placements, thus increasing the bids and overall income for owners. Such payouts exceed the costs for motivated traffic by 4-6 times on promoting the app itself, providing a profitable option for fast reinvestments.<\/li>\n<\/ul>\n\n\n\n\n
This type of ads is really fresh as RichAds is the first among advertising networks to launch it, considering the very recent appearance of the Mini Apps themselves. Plus to that, the advertisements\u2019 appearance easily overcomes the banner blindness and gathers increased engagement from users.<\/li>\n<\/ul>\n\n\n\n\n
At RichAds there are over 500 marketers who run campaigns operating within all the top geos and verticals in affiliate marketing (including Finance, Games, E-Commerce and Gambling offers with official licenses). So there\u2019s no need to negotiate with each advertiser personally on agreements, as the entire advertising process is automated via our self-serve platform.<\/li>\n<\/ul>\n\n\n\n\n
Unlike many other forms of in-app advertising, the Mini App ads integration<\/a> by RichAds doesn’t require severe adjustments to the interface, additional documentation or interference with back-end.<\/li>\n<\/ul>\n\n\n\n\n
Seeking to provide both comfortable advertising conditions to both marketers and publishers, we consider owners\u2019 preferences on the featured ad content, frequency, banner colour to match the app interface, action to initiate the advertisement to appear, affiliate offer categories, etc. RichAds\u2019 managers will be in touch for any matter regarding setting up and customising advertisements.<\/li>\n<\/ul>\n\n\n
RichAds team launched a brand-new Telegram channel for publishers<\/strong>, and it\u2019s packed with tips, updates, and everything you need to monetize your traffic. If you\u2019re a publisher, this is your sign \u2014 go subscribe @RichAds_TgAds!<\/strong><\/p>\n\n\n\nUse cases of Telegram Mini App monetization by RichAds<\/a><\/h3>\n\n\n\n
![\"\"](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/12\/Telegram-Mini-App-monetization-case-by-RichAds-ad-network.jpg\")
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